Inspiration For Innovation: Considerations For Financial Application Design

Inspiration For Innovation 1 Bank 2.0 Webinar Series 23 April 2013 bradley @leimer

Bradley Leimer leads digital strategy for California based Mechanics Bank. He brings additional perspective from time leading marketing and business development teams in the credit union industry and through a decade driving big data and database marketing analytic services for national and regional bank clients.

See his thoughts on engagement banking on American Banker, BankNxt, bradleyleimer.com and other financial industry sites.

About Bradley Leimer Inspiration For Innovation Considerations For Financial Application Design

bradleyleimer.com

Inspiration For Innovation Considerations For Financial Application Design

Who Are You? Tunneling Through Granite A Walk In The Woods The Hacker Way

Who Are You? What Happened To Banking? To Our Customers?

Kristoffer Lawson, Co-Founder of Holvi

Source: holvi.com

the banking model is

deaddumb pipesunder siegerecoveringpivotingpoisedgrowingstrongerinnovating

the banking model is

banking has changed

environmenteconomycompetition regulationmarketingdesigndatacustomeremployeesbehavior technology partnersmodelutilityefficiencyconversation

Source: Source Media

Helm BankS. America; Multiple Countries

Source: thefinancialbrand.com

Multiple BanksSouth Africa

Virgin MoneyGuildford, Surrey UK

Barwa BankQatar

State Farm DirectChicago, IL USA

Tunneling Through Granite Stop Banging Your Head Against The Wall

2.0Ron Shevlin, Aite Group

For large scale change to happen in retail banking,

three elements need to be in place: technology change, demographic change, and

economic imperative.

Source: snarketing2dot0.com

Source: Jessica Hagy, Contributor Forbes 5/2/2012

Source: The Castle & The Sandbox and copernicc.wordpress.com , innotribe.com

Source: innotribe.com; The Castle & The Sandbox

Source: The Castle & The Sandbox and copernicc.wordpress.com; Image: Konstantin

If the core business of an established company is the “castle” (well protected and built to last), innovation is best carried out in “sandboxes” – environments outside the castle where experimentation with new ideas and concepts is easier.

A Walk In The Woods What If Apple, Google, Amazon, or Facebook Ran A Bank?

Source: apple.com

Source: google.com

Source: amazon.com

Mobile

The New Mobile?Simple, instant, personal UIIntegrated bill pay with alertsPhoto bill payReal-time/actionable alerts Untethered login/mobile onlyVoice/biometric authenticationPIN login/2 factor paymentQuick balance / text tie inNetwork agnostic payments NFC/proximity paymentsA2A (real-time option)P2P (instant option)Social/connection payments Proximity controlsSocial service hooksServices/merchant discoveryMulti-language supportCross-app service launches

Intra-FI transfersDebit/credit card off/on toggleCard ordering Mobile RDC/check depositTransaction gamificationMobile PFM/AggregationSafe to spend/budget P2P and B2P invoicingIntegrated statements/receiptsEmail/personal info editsBasic account openingInsurance/other productsProduct calculatorsContextual offersClick to call / calendar appointmentSecure/contextual chat Video/Facetime support Virtual assistant

Inspiration For Innovation Bank 2.0 Webinar Series23 April 2013 bradley @leimerInspiration For Innovation 46

Bank 2.0 Webinar Series 23 April 2013 bradley @leimer

Call to ActionStart Your Own Sandbox, Incubator, Or MeetupTalk To One New Person Outside Your Organization Every WeekStay Focused, Keep Innovating, Keep Shipping

Take one idea you had during this presentation and let me know how you will improve your bank, credit union or financial application.

W 510.741.3565M 510.684.1041

bradleyleimer@mechanicsbank.com

@leimer

linkedin.com/in/leimer

bit.ly/pT2MVL

pinterest.com/leimer

Bradley Leimer leads digital strategy for the California based Mechanics Bank. He brings additional perspective from time leading marketing and business development teams in the credit union industry and through a decade driving big data and database marketing analytic services for national and regional bank clients.

See his thoughts on engagement banking on American Banker, BankNxt, bradleyleimer.com and several other financial industry sites.

About Bradley Leimer

Inspiration For Innovation Considerations For Financial Application Design

Inspiration For Innovation: Considerations For Financial Application Design

Business

Transcript of Inspiration For Innovation: Considerations For Financial Application Design

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