IInnssppiirraattiioonn!!

bbaasseedd oonn s slliiddeess ggaatthheerreedd ffrroommwwwwww..ttoommppeetteerrss..ccoomm

1. Every morning, 1. Every morning, write a list of the write a list of the things that need to things that need to be done that daybe done that day

2. Do them2. Do them

Intelligent Intelligent people can people can

always come up always come up with intelligent with intelligent reasons to do reasons to do

nothingnothing

The secret of The secret of getting aheadgetting ahead

is getting is getting startedstarted

Action is the Action is the foundational foundational

key of all key of all successsuccess

Blame nobodyBlame nobody

Expect nothingExpect nothing

Do somethingDo something

Do Do thingsthings

Get madGet madStart doing Start doing something something

about itabout itNowNow

Do what Do what needs to needs to be donebe done

BuildBuild

We have a We have a ‘strategic ‘strategic

plan’plan’It’s called It’s called

doing thingsdoing things

This is so simple it sounds This is so simple it sounds stupid, but it is amazing stupid, but it is amazing how few oil people really how few oil people really understand that understand that you only you only find oil if you drill wells.find oil if you drill wells. You may think you’re You may think you’re finding it when you’re finding it when you’re drawing maps and studying drawing maps and studying logs, but you have to drill.logs, but you have to drill.

DrillDrill

I saw that leaders placed too I saw that leaders placed too much emphasis on what some much emphasis on what some call ‘high-level strategy,’ on call ‘high-level strategy,’ on intellectualizing and intellectualizing and philosophizing, and not philosophizing, and not enough on implementation. enough on implementation. People would agree on a People would agree on a project or initiative — and then project or initiative — and then nothing would come of it.nothing would come of it.

StartStartNowNow

!!

Try it. Try it. Try it. Try

Try it. Try it. Try it. Try

it. it. Screw it up.Screw it up. Try it. Try it.

Try it. Try it. Try it.

Try it. Try it. Try it.

Screw it up.Screw it up. Try it. Try

Try it. Try

it. Try it. it. Try it. Screw it up. Screw it up.

Try it. Try it. Try it. try

Try it. Try it. Try it. try

it. Try it. Try it. it. Try it. Try it. Screw Screw

it up.it up. Try it. Try it. Try it. Try it.

Try Try thingsthings

Exuberant Variety vs. the Exuberant Variety vs. the Great Blight of DullnessGreat Blight of Dullness

Spontaneous Discovery Spontaneous Discovery ProcessProcess

The Gales of Creative The Gales of Creative DestructionDestruction

Natural selection is Natural selection is death. Without huge death. Without huge amounts of death, amounts of death, organisms do not change organisms do not change over time. over time. Death is the Death is the mother of structure.mother of structure. It It took four billion years of took four billion years of death to invent the death to invent the human mind.human mind.

Effective Effective prototyping may be prototyping may be the most valuable the most valuable

core competence an core competence an innovative innovative

organization can organization can hope to havehope to have

The paradox of The paradox of innovation: innovation:

whoever makes whoever makes the most the most

mistakes winsmistakes wins

The most The most successful successful people are people are

those who are those who are good at good at plan Bplan B

The key to a great The key to a great painting is the painting is the

nerve, after weeks nerve, after weeks of effort, toof effort, to ‘bet the ‘bet the

painting’painting’ on the on the next brush strokenext brush stroke

Screw Screw

things things

upup

FailFailFail againFail againFail betterFail better

S.A.V.S.A.V.(Screw Around (Screw Around Vigorously!)Vigorously!)

The secret to The secret to having good having good

ideas is to have ideas is to have a lot of ideas, a lot of ideas,

then then throw the throw the bad ones awaybad ones away

Reward excellent Reward excellent failuresfailures

Punish mediocre Punish mediocre successessuccesses

In business, you In business, you reward people for reward people for

taking risks. taking risks. When it When it doesn’t work out you doesn’t work out you

promote them,promote them, because they were because they were willing to try new willing to try new

things.things.

No tryNo tryNo dealNo deal

You miss You miss 100%100% of the of the shots you shots you never takenever take

READY?READY?FIRE!FIRE!AIM.AIM.

FailFailForwardForward

FastFast

Learn Learn notnot to be to be

carefulcareful

Human Human creativitycreativity is is the ultimate the ultimate

economic economic resourceresource

Every child is Every child is born an artist. born an artist. The trick is to The trick is to

remain an remain an artistartist

I think it is very I think it is very important for you to do important for you to do two things: act on your two things: act on your temporary conviction as temporary conviction as

if it was a real conviction; if it was a real conviction; and when you realize that and when you realize that

you are wrong, correct you are wrong, correct course very quicklycourse very quickly

Fail fasterFail faster Succeed Succeed soonersooner

The Silicon Valley of The Silicon Valley of today is built less today is built less atop the spires of atop the spires of earlier triumphs earlier triumphs than upon the than upon the

rubble of earlier rubble of earlier debaclesdebacles

Experiment Experiment fearlesslyfearlessly

My only goal is My only goal is to have no goals. to have no goals. The goal, every The goal, every

time, is that film, time, is that film, that very that very moment.moment.

The secret of The secret of fast progress is fast progress is inefficiency,inefficiency, fast fast and furious, and and furious, and

numerous numerous failuresfailures

We made mistakes, of course. Most of them We made mistakes, of course. Most of them were omissions we didn’t think of when we were omissions we didn’t think of when we initially wrote the software. We fixed them initially wrote the software. We fixed them by doing it over and over, again and again. by doing it over and over, again and again. We do the same today. We do the same today. While our While our competitors are still sucking their thumbs competitors are still sucking their thumbs trying to make the design perfect, we’re trying to make the design perfect, we’re already on prototype version #5.already on prototype version #5. By the By the time our rivals are ready with wires and time our rivals are ready with wires and screws, we are on version #10.screws, we are on version #10.It gets back to planning versus acting: We It gets back to planning versus acting: We act from day one; others plan how to plan—act from day one; others plan how to plan—for months.for months.

Life is what Life is what happens to you happens to you

while you're while you're busy making busy making other plansother plans

What makes What makes God laugh?God laugh?

People making People making plans!plans!

A year from A year from now you may now you may wish you had wish you had started todaystarted today

One who One who does less does less

than he can than he can is a thiefis a thief

The one thing you The one thing you need to know about need to know about sustained individual sustained individual

success: success: Discover Discover what you don’t like what you don’t like

doing and doing and stopstop doing it.doing it.

Active mutators in Active mutators in placid times tend to placid times tend to

die off. They are die off. They are selected against. selected against.

Reluctant mutators in Reluctant mutators in quickly changing times quickly changing times

are also selected are also selected against.against.

If things seem If things seem under control, under control, you’re just not you’re just not

going fast going fast enoughenough

Beware those who Beware those who agree with youagree with you

Seek, nurture, Seek, nurture, cherish cherish dissidentsdissidents

The art of war does not The art of war does not require complicated require complicated maneuvers; maneuvers; the simplest the simplest are the best, and common are the best, and common sense is fundamental.sense is fundamental. From From which one might wonder which one might wonder how it is generals make how it is generals make blunders; it is because they blunders; it is because they try to be clever.try to be clever.

I’m not I’m not comfortable comfortable unless I’m unless I’m

uncomfortableuncomfortable

If it If it works, it’s works, it’s obsoleteobsolete

If the If the ссustomer ustomer says it’s says it’s

confusing... confusing... It’s It’s confusing.confusing.PERIOD.PERIOD.

It’s just a It’s just a fact: fact:

survivors survivors underperformunderperform

I am often asked by would-I am often asked by would-be entrepreneurs seeking be entrepreneurs seeking

escape from life within escape from life within huge corporate structures, huge corporate structures, ‘How do I build a small firm ‘How do I build a small firm

for myself?’for myself?’ The answer The answer seems obvious: seems obvious: Buy a very Buy a very

large one and just wait.large one and just wait.

Success KillsSuccess Kills!!

The more successful The more successful a company,a company,

the flatter its the flatter its forgetting curveforgetting curve

Ninety percent of Ninety percent of what we call what we call

‘management’ ‘management’ consists of making it consists of making it difficult for people difficult for people to get things doneto get things done

Beauty ContestBeauty Contest

1. Select a document (invoice, airbill, sick 1. Select a document (invoice, airbill, sick leave policy, customer returns claim form)leave policy, customer returns claim form)

2. On 4 dimensions (beauty, grace, clarity, 2. On 4 dimensions (beauty, grace, clarity, simplicity) rate the selected doc on a scale simplicity) rate the selected doc on a scale of 1 to 10 [1 = Sucks; 10 = Work of Art]of 1 to 10 [1 = Sucks; 10 = Work of Art]

3. Re-invent!3. Re-invent!

4. Repeat, with a new selection, every 15 4. Repeat, with a new selection, every 15 working daysworking days

K.I.S.S.K.I.S.S.

If a system gives you a stupid answer, If a system gives you a stupid answer, it’s probably a stupid system.it’s probably a stupid system.

Measures should routinely produce Measures should routinely produce surprises (if not, discard them).surprises (if not, discard them).

Constantly review what’s not being Constantly review what’s not being measured. (Ever tried to drive a car measured. (Ever tried to drive a car

using only the dashboard?)using only the dashboard?)““Models” are incredibly stupid (very Models” are incredibly stupid (very

rough approximations of reality). rough approximations of reality). Make sure everyone understands that!Make sure everyone understands that!

Nothing is easier Nothing is easier than lying with than lying with

statisticsstatistics

(Measurement is (Measurement is not Reality)not Reality)

Use a great Use a great graphic graphic designerdesigner on all on all

systems systems development teams. development teams.

And a damn good And a damn good psychologist.psychologist.

““Budgets” as we’ve Budgets” as we’ve known them are more known them are more

than a “wretched waste”. than a “wretched waste”. They are Danger #1 in They are Danger #1 in

Turbulent Times!Turbulent Times!Budgets are exercises in Budgets are exercises in

Negotiated TimidityNegotiated Timidity..““Managing to budget” is Managing to budget” is

a Mortal Sin.a Mortal Sin.

BlogBlog

Invent a parallel universeInvent a parallel universe

Whatever you think,Whatever you think,think the oppositethink the opposite

Forget strategy, gut feel rules!Forget strategy, gut feel rules!A big delta is easier than a small oneA big delta is easier than a small one

Hot, bizarre languageHot, bizarre languageStart weird alliances, stop listening to Start weird alliances, stop listening to

customerscustomersMBWA with freaks/weirdosMBWA with freaks/weirdos

Acknowledge messiness, pursue Acknowledge messiness, pursue serendipityserendipity

Pursue a mission Pursue a mission that rocks the that rocks the

world.world.

Hire awesome, weird people Hire awesome, weird people for 100% of jobs.for 100% of jobs.

Give them lots of room to Give them lots of room to experiment, fail, grow.experiment, fail, grow.

Re-imagine as “routine”.Re-imagine as “routine”.Have fun. Exude joy. Enjoy It Have fun. Exude joy. Enjoy It

While It Lasts.While It Lasts.

““Intelligence” is always Intelligence” is always obvious after the fact.obvious after the fact.Great Biz Intelligence Great Biz Intelligence depends on Freaks & depends on Freaks &

Whackos.Whackos.All intelligence gathering All intelligence gathering

is a Political Activity.is a Political Activity.

ForgetForget vs Learn vs Learn

The problem is never how The problem is never how to get new, innovative to get new, innovative

thoughts into your mind, thoughts into your mind, but how to get the old but how to get the old

ones outones out

““Do one thing every day that scares you.”Do one thing every day that scares you.”--Eleanor Roosevelt--Eleanor Roosevelt

““Life is either a daring adventure, or nothing.”Life is either a daring adventure, or nothing.”--Helen Keller--Helen Keller

““Tell me, what is it you plan to do with your one wild Tell me, what is it you plan to do with your one wild and precious life?” --Mary Oliverand precious life?” --Mary Oliver

““Dream as if you’ll live forever. Live as if you’ll die Dream as if you’ll live forever. Live as if you’ll die today.” --James Deantoday.” --James Dean

““The two most powerful things in existence: a kind word The two most powerful things in existence: a kind word and a thoughtful gesture.” --Ken Langoneand a thoughtful gesture.” --Ken Langone

““The deepest human need is the need to be The deepest human need is the need to be appreciated.” --William Jamesappreciated.” --William James

““If you don’t listen, you don’t sell anything.”If you don’t listen, you don’t sell anything.”--Carolyn Marland--Carolyn Marland

““If you can’t state your position in eight words or less, If you can’t state your position in eight words or less, you don’t have a position.” --Seth Godinyou don’t have a position.” --Seth Godin

““Never doubt that a small group of committed people Never doubt that a small group of committed people can change the world. Indeed it is the only thing that can change the world. Indeed it is the only thing that ever has.” --Margaret Meadever has.” --Margaret Mead

““Make your life itself a creative work of art.”Make your life itself a creative work of art.”--Mike Ray, The Highest Goal--Mike Ray, The Highest Goal

““Have you invested as much this year in your career as Have you invested as much this year in your career as in your car?” --Molly Sargentin your car?” --Molly Sargent

““What have you done this year?”What have you done this year?”--Jessica Sutherland--Jessica Sutherland

““To live is the rarest thing in the world. Most people To live is the rarest thing in the world. Most people exist, that is all.” --Oscar Wildeexist, that is all.” --Oscar Wilde

““People want to be part of something larger than People want to be part of something larger than themselves. They want to be part of something they’re themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that really proud of, that they’ll fight for, sacrifice for, that they trust.” --Howard Schultzthey trust.” --Howard Schultz

““It is not the strongest of the species that survives, nor It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to the most intelligent, but the one most responsive to change.” --Charles Darwinchange.” --Charles Darwin

““We may not be interested in chaos but chaos is We may not be interested in chaos but chaos is interested in us.” --Robert Cooper, The Breaking of interested in us.” --Robert Cooper, The Breaking of Nations: Order and Chaos in the Twenty-first CenturyNations: Order and Chaos in the Twenty-first Century

““If you don’t like change, you’re going to like If you don’t like change, you’re going to like irrelevance even less.” --General Eric Shinsekiirrelevance even less.” --General Eric Shinseki

““We eat change for breakfast!” --Harry QuadracciWe eat change for breakfast!” --Harry Quadracci

““You can’t behave in a calm, rational manner. You’ve You can’t behave in a calm, rational manner. You’ve got to be out there on the lunatic fringe.” --Jack Welchgot to be out there on the lunatic fringe.” --Jack Welch

““I guess it comes down to a simple choice, really. Get I guess it comes down to a simple choice, really. Get busy living, or get busy dying.” --Tim Robbins (The busy living, or get busy dying.” --Tim Robbins (The Shawshank Redemption)Shawshank Redemption)

““A man without a smiling face must not open a shop.”A man without a smiling face must not open a shop.”--Chinese Proverb--Chinese Proverb

““There are people who prefer to say ‘Yes’ and there are There are people who prefer to say ‘Yes’ and there are people who prefer to say ‘No’. Those who say ‘Yes’ are people who prefer to say ‘No’. Those who say ‘Yes’ are rewarded by the adventures they have and those who rewarded by the adventures they have and those who say ‘No’ are rewarded by the safety they attain.”say ‘No’ are rewarded by the safety they attain.”--Patricia Ryan Madson, Don’t Prepare, Just Show Up--Patricia Ryan Madson, Don’t Prepare, Just Show Up

““Stay Hungry. Stay Foolish.” --Steve JobsStay Hungry. Stay Foolish.” --Steve Jobs

““Groups become great only when everyone in them, Groups become great only when everyone in them, leaders and members alike, is free to do his or her leaders and members alike, is free to do his or her absolute best.” --Warren Bennisabsolute best.” --Warren Bennis

““The best thing a leader can do for a Great Group is to The best thing a leader can do for a Great Group is to allow its members to discover their greatness.”allow its members to discover their greatness.”--Warren Bennis--Warren Bennis

““You are the storyteller of your own life, and you can You are the storyteller of your own life, and you can create your own legend or not.” --Isabel Allendecreate your own legend or not.” --Isabel Allende

““Nobody can prevent you from choosing to be Nobody can prevent you from choosing to be exceptional.” --Mark Sanbornexceptional.” --Mark Sanborn

““A leader is a dealer in hope.” --NapoleonA leader is a dealer in hope.” --Napoleon

““Nothing is so contagious as enthusiasm.”Nothing is so contagious as enthusiasm.”--Samuel Taylor Coleridge--Samuel Taylor Coleridge

"The greatest danger for most of us is not that our aim "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we is too high and we miss it, but that it is too low and we reach it." --Michelangeloreach it." --Michelangelo

LinearistLinearist Non-linearistNon-linearistThinkThink DoDoPlanPlan Try, screw up, fix it, try Try, screw up, fix it, try

againagainHypothesizeHypothesize ExperimentExperimentFailure = unnecessaryFailure = unnecessary Failure = lifeFailure = lifeAttitude shapes behaviorAttitude shapes behavior Behavior shapes attitudeBehavior shapes attitudeDo it right the first timeDo it right the first time Never retreatNever retreatLogicalLogical PassionatePassionateGive me genius!Give me genius! Give me luck!Give me luck!Spotless academic recordSpotless academic record Attention Deficit DisorderAttention Deficit DisorderMeasured paceMeasured pace Tempo! Tempo! Tempo!Tempo! Tempo! Tempo!Ready. Aim. Fire.Ready. Aim. Fire. Ready. Fire. Aim.Ready. Fire. Aim.Minimize costMinimize cost Maximize revenueMaximize revenueLikes ideasLikes ideas Likes peopleLikes peopleMeetingsMeetings Manage by wandering aroundManage by wandering aroundPreferred football score: 1-0Preferred football score: 1-0Preferred football score: 6-5Preferred football score: 6-5

You must You must BEBE the change you the change you wish to see in wish to see in

the worldthe world

You = Your You = Your calendarcalendar**

*Calendars *Calendars nevernever lie lie

All we have is our All we have is our time. The way we time. The way we

spend our time is our spend our time is our priorities, is our priorities, is our “strategy.” “strategy.” Your Your

calendar knows what calendar knows what you really care about.you really care about.

Do you?Do you?

A blinding flash of the A blinding flash of the obviousobvious

Amidst the hubbub and Amidst the hubbub and travails of a typical day’s travails of a typical day’s work, the so-called obvious work, the so-called obvious is often-usually left is often-usually left unattended. For perfectly unattended. For perfectly good reasons, another good reasons, another week just passes.week just passes.

You need a You need a To-don’t To-don’t

List !List !

Two big goals, Two big goals, tops.tops.

Best story wins. Best story wins. Live the story.Live the story.

(1)(1) Sum of Projects = Sum of Projects =Goal (“Vision”)Goal (“Vision”)

(2)(2) Sum of Milestones = Sum of Milestones =ProjectProject

(3)(3) Rapid Review + Truth- Rapid Review + Truth-telling =telling =

AccountabilityAccountability

If if feels If if feels painful and painful and

scary —scary —that’s real that’s real delegationdelegation

Just say Just say “no” to “no” to

“no”“no”

The person who is a little less The person who is a little less conceptual but is absolutely conceptual but is absolutely determined to succeed will usually determined to succeed will usually find the right people and get them find the right people and get them together to achieve objectives. together to achieve objectives. If you If you have to choose between someone with have to choose between someone with a staggering IQ and an elite education a staggering IQ and an elite education who’s gliding along, and someone who’s gliding along, and someone with a lower IQ but who is absolutely with a lower IQ but who is absolutely determined to succeed, you’ll always determined to succeed, you’ll always do better with the second person.do better with the second person.

The genius of The genius of UlyssesUlysses Grant’s Grant’s command style lay in its command style lay in its simplicity. simplicity. Grant never Grant never

burdened his commanders burdened his commanders with staff conferences or with staff conferences or

written orders.written orders. He recognized He recognized the battlefield was in flux. By the battlefield was in flux. By not specifying movements in not specifying movements in

detail, detail, he left his subordinates he left his subordinates free to exploit whatever free to exploit whatever opportunities developed.opportunities developed.

No interest in grand strategy.No interest in grand strategy.Do the thing until it is done.Do the thing until it is done.Do not overcomplicate.Do not overcomplicate.Do the next thing.Do the next thing.Pleasure in perseverance per se.Pleasure in perseverance per se.Do not ask for help or advice.Do not ask for help or advice.Do not complain of difficulties or Do not complain of difficulties or ask for more time or resourcesask for more time or resources

--U.S. Grant--U.S. Grant

You do not merely You do not merely want to be the best want to be the best

of the best.of the best.You want to be You want to be

considered the only considered the only one who does what one who does what

you do.you do.

BusinessBusinessThe Ultimate The Ultimate CreativeCreative

EndeavorEndeavor

The Ultimate The Ultimate Personal Personal GrowthGrowth Experience Experience

It’s a “brand It’s a “brand you” worldyou” world

Me Too = Me DeadMe Too = Me Dead

The Leader’s Seven Essential BehaviorsThe Leader’s Seven Essential Behaviors

Know your people and your business.Know your people and your business.Insist on realism.Insist on realism.

Set clear goals and priorities.Set clear goals and priorities.Follow through.Follow through.

Reward the doers.Reward the doers.Expand people’s capabilities.Expand people’s capabilities.

Know yourself.Know yourself.

--Larry Bossidy, The Discipline of Getting Things Done--Larry Bossidy, The Discipline of Getting Things Done

PlayPlay

If it’s not If it’s not fun, you’re fun, you’re not doing it not doing it

rightright

Serious Serious playplay

You can’t be a serious You can’t be a serious innovator unless and innovator unless and until you are ready, until you are ready, willing and able to willing and able to seriously play.seriously play. ‘Serious play’ is not an ‘Serious play’ is not an oxymoron; it is the oxymoron; it is the essence of innovation.essence of innovation.

It’s always It’s always showtimeshowtime

Enthusiasm!Enthusiasm!

The Ultimate The Ultimate Virus!Virus!

Passion!Passion!Energy!Energy!

Enthusiasm!Enthusiasm!Passion! Energy! Enthusiasm!Passion! Energy! Enthusiasm!Enthusiasm! Enthusiasm! Enthusiasm!Enthusiasm! Enthusiasm! Enthusiasm!

Nothing Matches Enthusiasm as a Nothing Matches Enthusiasm as a Motivator!Motivator!

Enthusiasm Moves Mountains!Enthusiasm Moves Mountains!

Wow. Now.Wow. Now.Re-imagine!Re-imagine!

Re-do! Re-vise! Re-vo-lu-tion!Re-do! Re-vise! Re-vo-lu-tion!

““If you’re enthusiastic about the things you’re working If you’re enthusiastic about the things you’re working on, people will come ask you to do interesting things.”on, people will come ask you to do interesting things.”--James Woolsey--James Woolsey

““Before you can inspire with emotion, you must be Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must tears, your own must flow. To convince them, you must yourself believe.” --Winston Churchillyourself believe.” --Winston Churchill

““If your actions inspire others to dream more, learn If your actions inspire others to dream more, learn more, do more and become more, you are a leader.“more, do more and become more, you are a leader.“--John Quincy Adams--John Quincy Adams

““To me business isn’t about wearing suits or pleasing To me business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” --Richard Bransonideas and focusing on the essentials.” --Richard Branson

““Strive for Excellence. Ignore success.” --Bill YoungStrive for Excellence. Ignore success.” --Bill Young

Enthusiasm.Enthusiasm. Emotion.

Emotion.

Service.Service. Excellence.

Excellence. Energy. Energy.

Creativity. Creativity. Excitement.

Excitement. Joy.Joy.

Growth.Growth. Vitality.

Vitality. Surprise.Surprise.

Independence.

Independence. Spirit.Spirit.

Imagination.Imagination. Community.

Community.

Limitless human potential.

Limitless human potential.

Diversity.Diversity. Profit.Profit. Innovation.

Innovation.

Quality.Quality. Entrepreneurialism.

Entrepreneurialism.

Design.Design. Wow!Wow!

Credibility: Credibility: Asset No. 1Asset No. 1

Tell the truth, Tell the truth, truth winstruth wins

RespectRespect= Magic= Magic

Thank youThank you= Magic= Magic

ROIRROIRReturn On Return On

Investment in Investment in RelationshipsRelationships

Be Be personalpersonal

People are People are alwaysalways

ready to tell ready to tell their story!their story!

Talk to one person. Talk to one person. Have a Have a [private] [private]

conversation. Use conversation. Use humor.humor. Talk about Talk about

kids, etc. kids, etc. Ask Ask questions.questions. “Be” that “Be” that

person’s world.person’s world.

Every issue has at Every issue has at least a little least a little

blameworthiness on blameworthiness on both sides. both sides. Take the Take the blame, deserved or blame, deserved or not.not. Taking the heat Taking the heat

is a winning strategy!is a winning strategy!

The problem is The problem is hardly ever the hardly ever the problem. The problem. The

responseresponse to the to the problem invariably problem invariably ends up being the ends up being the

real problemreal problem..

You can make more You can make more friends in two months by friends in two months by becoming interested in becoming interested in

other peopleother peoplethan you can in two years than you can in two years

by trying to get other by trying to get other people interested in youpeople interested in you

Make a short list of all Make a short list of all things done to you that things done to you that you abhorred. you abhorred. Don’t do Don’t do them to others. them to others. Ever.Ever.

Make another list of Make another list of things done to you that things done to you that you loved. you loved. Do them to Do them to

others.others. Always.Always.

Be kind,Be kind,for everyone for everyone you meet is you meet is fighting a fighting a

great battlegreat battle

WomenWomenBest leadersBest leaders

Biggest marketBiggest marketControl wealthControl wealth

RuleRule

Forget Forget ChinaChina,,IndiaIndia

and the and the InternetInternet::Economic Growth Economic Growth Is Driven by Is Driven by WomenWomen

Enterprises that Enterprises that mattermatter and and change the game offer solutions change the game offer solutions and experiences that and experiences that surprise,surprise, amaze, and transform perceptions amaze, and transform perceptions of what’s possible, and of what’s possible, and stick like stick like super-gluesuper-glue in customers’ minds. in customers’ minds. Such offerings are brilliantly Such offerings are brilliantly conceived and flawlessly conceived and flawlessly delivered by delivered by unconventional, unconventional, creative, hyper-committed, creative, hyper-committed, energetic talentenergetic talent from within and from within and outside the organization.outside the organization.

ExcellenceExcellence

(not optional)(not optional)

Challenge Challenge Challenge Challenge ChallengeChallenge

How to obtain How to obtain ExcellenceExcellence

more more than than

others others think isthink is

wisewisesafesafepracticalpracticalpossiblepossible

CareCareRiskRisk

DreamDreamExpectExpect

Watchwords:Watchwords:Respect. Decency. Integrity.Respect. Decency. Integrity.

Demand excellence. Demand excellence. Make accountability Make accountability

instinctiveinstinctiveEmphasize revenueEmphasize revenue

Diversity Diversity trumps abilitytrumps abilityRandomly formed groups of Randomly formed groups of problem solvers problem solvers consistently consistently outperformoutperform groups consisting groups consisting of the best and the brightest of the best and the brightest

individuals.individuals.

Change the world Change the world Accept nothing lessAccept nothing less

Dream!Dream!The only worthwhile realityThe only worthwhile reality