“Inside the Content Marketing Playbook”

Marketing Performance Services

“Has Content Been Crowned as King”

“…the publication of original content for the goal of generating leads,

enhancing a brand’s visibility, and stating subject-matter expertise.”

“Content marketing consists of any and all materials a company creates

and shares to better engage customers and prospects.”

Webinar/WebcastVideoVideo BlogE-LearningPodcast

Webinar/Webcast

Webinar/Webcast

• 42% of B2B Marketers• Top Five Effectiveness

Webinar/Webcast

• Call-to-action, follow up• Twice the benefit• Promotion strategy

Three Key Play Points

Video

• Avoid “talking head”• Build interest• Don’t sweat perfection

Three Key Play PointsVideo

Video Blog

• Sustained series• Build brand personality• Keep it real

Three Key Play PointsVideo Blog

e-Learning Series

• Tailor content• Popular mediums• Real-life examples

Three Key Play Pointse-Learning Series

Podcast

• Thematic• Consistent schedule• Integrate with blog

Three Key Play PointsPodcast

Webinar/WebcastVideoVideo BlogE-LearningPodcast

www.contentplaybook.com

Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs

Marketing Performance Services