• To create a unique and distinctive brand image of Insecticides (India) in the agrochemicals space.

• To create buzz about Insecticides India Ltd among media and farming community across the country.

• To create awareness about continuous innovation by the company like setting up of an R&D center in Chopanki and award of patent for its products.

•To raise awareness among farmers about the judicious and safe use of agrochemicals through farmers’ meet and campaigns

Brand Strategies

Positioning 

•Positioning IIL as a leading and most trusted player in Indian agrochemicals industry.

•Positioning IIL as a leader for promoting country’s farmers, welfare community and ensure food security

•Help the company increase its sales by creating a positive image about the company and products

• Around thousand stories were generated for IIL in leading publications /Electronic & Online media in a span of one year, thereby raising the recall value of IIL as a brand

• Positing of Mr Rajesh Aggarwal MD, Insecticides India Ltd in all the leader speak columns of all leading business publications, including The Hindu Business Line, Business Standard, Business India, Forbes, ET Now, NDTV Profit, Zee Business, CNBC

• The positive coverage of the company helped IIL won the award for innovation in marketing. 

• Stories worth ad value of over Rs 8 crore were generated in the period of one year

Result

Media Coverage

Thank you