There are certain topics that shouldn’t be discussed in polite company. Religion, money, and politics come to mind. In this session, Dino Dogan will not only discuss all three of those topic, but he will also pull the curtains on more primal drives that turn ordinary customers into rabid advocates for you and your brand. Apple, Starbucks, and Oprah already know and use these principals on you. Now it’s time to turn the tables and use it on others.