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Healthcare Marketing has it wrong:

Healthcare Marketing has it wrong:

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The Continuum of “I Don’t Care”

The Continuum of “I Don’t Care”

Mapping relevance to the medium

Digital Media Patient Trust Acquisition Path

Create your digital “Battle Group”

Create a digital/social media plan

Compliment existing marketing/communicationThink like a consumer – what’s relevant to me?Identify existing communities of interest

Measure, measure, measure

Find quick wins and share your successIf possible, use a CRM tool Measure the conversion points (on your website)Ask permission

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Stop marketing - start having conversations

It’s OK to fail

Data without action is useless

Plan, try and measure - rinse and repeat

Remember - there are no silver bullets

Chris’ Silver Bullets…