Innovative Delivery Channels for BD and Marketing

Bob MaxwellVP, Marketing Services

bmaxwell@greylock.org413-236-4156

Greylock Federal Credit UnionGreylock Marketing Group

Tell me about you…

BD? Marketers?

SEG COMMUNITY

…with the right messageusing the right medium.

Hit the right peopleat the right time…

• Online Behavior Marketing• Geo-Fencing• IP Targeting• Facebook Targeting

Digital Tools

Online Behavioral Marketing (OBM)

Your CU charter is teachers in Tioga County, PA

We can target:• Work in the education field• Work in Tioga County, PA

Online Behavioral Marketing

TARGET:• Women • Ages 22 - 45 • Live in hometown USA• Good credit• Income between $30-90K

And have demonstrated online behaviors to indicate they are in the market for a new car!

Online Behavioral Marketing

Online Behavioral Marketing

Online Behavioral Marketing

List of Behaviors

LOANS

Online Behavioral Marketing

$1,500 Investment

Online Behavioral Marketing

$10/CPM

Massachusetts

Geo-Fencing

Pittsfield

Geo-Fencing

66 Ann Drive

Geo-Fencing

Geo-Fencing

Geo-Fencing

Investment$10 per 1,000 impressionsMin 100,000 impressionsOr $1,000 (can be spread out over 3 months)

Geo-Fencing

Get Pre-Approved Now

Call Us Now!

Those people who are interested will click your banner ad and then be redirected to your

landing page where there will be several call-to-action buttons.

Can consist of any function including:• Call Us Now• Email Us• Student Calendar• Register for a FREE COURSE!• Get Directions• View Our Website• See Our Athletics Dept.• Share with a friend• Like Us on Facebook• Share on Twitter• Enter To Win• Live Chat• Make a Donation• Book/Buy Online

• etc.

View Our Website

Geo-Fencing

Reservations

MENU

Directions

Once a potential customer is triggered as a qualified consumer by entering your geofence, they could receive a banner ad from

Bonefish Grill when they open an app. There are over 8,000 apps

and sites in the network!

Don’t be a cheap date, make it dinner and a show.

Geo-Fencing

Call Us Now

FREE Price Quote

Berkshire Gas

Targeted people that:• Live close to the gas line• Don’t already have

natural gas View Our Website

Geo-Fencing

Reporting:• Shows impressions• Clicks on Call to Action button• Clicks on banner ad• Landing page

Geo-fencing Report• Which produces most volume• Other targeted analytic data

Reporting

ActivityGeo-fencing samples:• Business• Service/Product• How would you set

your Geo-fencing parameters?

Geo-Fencing

Target home or workplace

Your exact target lives or works right here!

IP Targeting

IP Targeting

Facebook Targeting

Aimee M. KnyshMultimedia Advertising Sales ConsultantADTAXI Networks413-496-6323

aknysh@berkshireeagle.com

Offers Geo-Fencing

Carolyn CopeBeasley Media Solutions978-399-8051carolyn.cope@bbgi.com

Resources

Offers Online Behavioral Marketing,IP Targeting and Facebook Targeting

Bob MaxwellVP, Marketing Services

bmaxwell@greylock.org413-236-4156

Thank you!