Post on 13-Jan-2017
INNOVATIVE BRANDING INNOVATIVE BRANDING
OPPORTUNITY AT OPPORTUNITY AT
IN ASSOCIATION WITHIN ASSOCIATION WITH
⇨ The Brand Idea is: “One India One ATM”
⇨ “India1” is a white label ATM brand for BTI
Payments, which is a wholly owned
subsidiary company of Banktech
Australia, incorporated in 1991 (No. 1
private ATM operator in Australia)
⇨
About
private ATM operator in Australia)
⇨ ‘Banktech Australia’ has a leading industry
reputation for service reliability with >90%
contract renewal rates & strong financial
performance
⇨ ICICI Venture Capital owns a significant
shareholding in BTI Payments
⇨ WLA Operator (Mandate of 9000 ATMs –
already rolled out 4318 ATMs)
⇨ Empowering millions of Indian citizens with
“the rightful access to their own money”
⇨ Driving opportunities to financial equality
⇨ Reach closest to Customers. 90% of ATMs
present in Semi Urban & Rural Towns
⇨ Best in Class Cash Availability & Up Time never
experienced in up-country India
⇨ Transactions are Free for all customers (BTI gets
paid)
⇨
Why Customers are Adopting
⇨
⇨ In addition to making transactions customers win
Free Mobile Talk Time, Credits & much more
⇨ Presence of Extensive Field Force to ensure
achievement of Best in Class Up-Time &
Availability
⇨ ATMs strategically placed in the heart of the
town getting more walk-ins and eyeballs
⇨ Ability to target customers from multiple
banks30
⇨ 4318 ATMs already installed across 11 States
+ 1 UT
⇨ Presence in 2700+ Towns
⇨ 90% of ATMs are present in towns with <50K
population
⇨
Benefits of Branding with
⇨
population
⇨ Average customer walk-ins of 6000+ per ATM
per Month
⇨ More than 12,000 monthly eyeballs, aided by
presence in high footfall locations
⇨ ~1 million customers with registered mobile
numbers
⇨ 9000+ ATMs will be rolled out in the next 1
year
Customer Profile
Nationalized Banks
Old Pvt Sector Banks
New Generation Banks
⇨ Nationalized Banks
� SBI, Bank of Baroda,
Canara Bank, etc
⇨ Old Pvt Sector Banks
Customer Profile
72%
15%
13%
⇨ Old Pvt Sector Banks
� RBL, Federal Bank, City
Union Bank, etc
⇨ New Generation Banks
� ICICI, HDFC, IDBI, AXIS, etc
PAN India Presence
State Active No. of ATMs
Andhra Pradesh 482
Bihar 407
Jharkhand 18
Karnataka 350
Kerala 239
Madhya Pradesh 88
Maharashtra 184
Office 1
Puducherry 33
Tamilnadu 1209
Telangana 273
Uttar Pradesh 708
Uttarakhand 17
Grand Total 4009
Branding Opportunities (DIGITAL)
(I) Screen Saver & Video Advertisement
⇨ Looping Wall Papers:
Capable of Looping 2
Advertising Screens
⇨ Visible to all Transacting
Customers: 2500+ per
⇨
Customers: 2500+ per
ATM per month
⇨ Advertisement
Displayed for 80% of
Total Idle Time.
⇨ Ideal for any Offer
Promotion
Branding Opportunities (DIGITAL)
(II) Mobile Number Lead Generation through Screen
HOME LOANS @ 5% RATE
Interested ?
YESNO
NO
⇨ Visible to all customers at the End
of Transaction
⇨ Mobile Number capture with
Customer’s consent
⇨
User Input at
ATM
•Mobile
Number Entry
Transfer to BTI
Switch
•Mobile
Number stored
at BTI Switch
Notification to
Advertiser
•Leads shared
with
Advertiser.
⇨
Customer’s consent
⇨ Currently over 18,000 daily mobile
registrations with ~3200 ATMs
⇨ Periodic Reports to share mobile
numbers as leads
⇨ Ideal for New Customer Acquisition
Branding Opportunities (INTERNAL)
(a) Co-branding on Front
(II) Transaction Slip
Branding(I) Above ATM Machine
Panel
(b) Full Branding on Backside
Contact Us “Mirakle Marketing &
Advertising” is a young &
innovative Media Consultancy
specializing in Out-of-box
media solutions that helps in
Jatin Sahni I Director
+91 9910054935
jatin@miraklemarketing.commedia solutions that helps in
giving your brand campaign
the MAXIMUM BUZZ…
We are now the Media Sales
Partner for
Happy Campaigning!
Srinivas Bhamidipaty I Strategist
+91 9958525552
srinivas.b@miraklemarketing.com
Level-1, Red Fort Capital,
Parsvnath Towers,
Gole Mkt, New Delhi
www.miraklemarketing.com