Gloria Negrete, Director of Strategy and PlanningOffice of Innovation and Commercialization, Research Affairs

Innovation Strategy: From Idea to Product,

Leveraging University Innovation Ecosystems

Disruptive Economy

Ubervs. taxis

• Uber delivered its one-billionth ride 5.5 years after launching• Uber covers 75 percent of the US population

Airbnbvs. motels

• Airbnb lists properties in 97 percent of the world’s countries and has over 2 million listings

• Top 40 Airbnb hosts in New York each grossed $400K over 3 years

Vulnerable Markets

University Case Study: UC San Diego

#1 Public Institution for industry-funded research#1 Public Institution for positive social impact#4 Institution for startup creation#7 Institution for R&D expenditures#7 For patents issued#15 For licenses issued

37,000 jobs attributable to UC San Diego-related companies

UC San Diego Innovation by the Numbers

Innovation.ucsd.edu

Evolution of Commercialization at UC San Diego

Short-Term Transactional Approach

Long-Term and Sustainable Productive Relationships

Process Map

Students and

Faculty

Innovation & Entrepreneurship

UC San Diego

JSOEIGE

GordonGEM

Agile CentersCAP

OICCampus Support

BasementCommercialization

RadyIGE

MyStartupXXStartR

Veteran VenturesSocial Innovation SIO

CAPBlueTech

Development &Advancement

Health SciencesMEET

CAIBlue-Linc

GEM

SkaggsDrug Pipeline

IncubatorsCal Shaman

Alumni

Ashoka USocial Innovation

Fund

E-Challenge

Student Services

Career Center

Student Resource Centers

Foundation

VeteranResource Centers

Chancellor

Office of ResearchAffairs

Industry

Support OrgsConnectBiocom

CleantechSDVG

MaritimeMentor/Advisors

Investors

Government

Entrepreneurs-in-Residence

Designing Innovation: Spaces and Programming

Advance multiple compounds to an IND-ready stage in a collaborative, cost-effective, and efficient manner.

Industry CollaborationUC San Diego + Deerfield Collaboration

Innovation.ucsd.edu

• Remove barriers to Tech Transfer• Streamline and simplify agreements• Remove barriers for startup

companies5% Equity License

Unique approaches to sponsored researchEnables upfront license for future intellectual propertyReduces timeline and risk

UC San Diego Innovation Programs

Open Flow InnovationInnovation Zones: Removing Risk from Industry Partnerships

Innovation.ucsd.edu

Intellectual Property Portfolio

ucsd.resoluteinnovation.com

Doubled Output in 4 Years

2014 2015 2016 2017 2018 % Increase

Licensed Startups 15 19 19* 22 31 106%

Student Startups 18 11 24 20 30+ 67%

Licenses 68 75 101 98 121 78%

Industry Funding ($M) - 105 134 154 198 90%

Students Served 1500+ 2500+

Leveraging University Innovation Ecosystems

From Idea to ProductInside the TechnologyTransfer Lifecycle

Source: AUTM 2017

Between 1995 to 2015 University TTO Contributed up to…

Database Search

Strategy:Lean Model Approach

Opportunities

• Inventors • Specialized expertise• Research• Resources

Barriers

• Direct bridges and connections • Communication channel to R&D• Immature technology• Limited capital

Building Your Strategy

Key Partners Key Resources

Key Activities Channels

Overcoming Barriers

• Service offering to build relationship• Create / support competitions• Lead a workshop or lecture seminar• Mentor students on campus• Grow brand awareness• Form partnerships

Tactics

ValueProposition

Building Your Strategy

Know Your Audience

University of California: Regional Snapshot

Thank you!