Innovation in People Counting and customers’ behavior tracking

T&R International BV

T&R – Company profile

• Established in 2003 with offices in Switzerland, the UK, The Netherlands, Hong Kong, Israel and the United States.

• Member of a global retail solutions group, specializing solely in customized people counting and customers' behavior tracking solutions.

• Systems manufactured in the UK and 24/7 support provided to customers in Europe, the Middle East, UK and Asia.

• Technology based upon Video Motion Detection with proved accuracy of 98.7% per 20,000 daily visitors.

T&R gives you a complete view of your business, customers, employees, organization’s performances…

What are our customers doing after interacting with a display?

Are in-store promotions attracting enough attention?

What path do our customers take in the store?

How quickly are my employees serving customers?

Are my self-service kiosks in the right location?

What are thebusiest parts of our store?

How many customers abandon the line?

How long do customers wait in line?

How many customers visit my store?

Complete solution provider…

Who Needs Counting?

Shopping mallsRetail stores

SupermarketsCasinos

MuseumsAmusement parks

AirportsHotels

Train/bus stationsConvention centers

Building managementSchools

HospitalsPenitentiariesMunicipalities

Everyone!

Why Counting?

Real Time knowledge on customers’ flow, can help managers in decisions making for:

• Sales and Marketing• Commercial management• Safety• Security• Maintenance• Managing staffing schedules• Improve quality of service

Benefits for shopping centers

Mall Operations•Sales vs. traffic comparisons •Security staffing •Maintenance levels •Maintenance and security costs per customer•Energy management

Mall Development•Specialty store locations •Mall marketing/design strategies •Effect of mall renovations •Entrance use

Corporate•Traffic comparisons between malls •Average sale per shopper •Performance comparisons

Finance•Accurate traffic figures for investment analysis •Leasing strategies•Utility Management - energy

Marketing•Promotion effectiveness •Promotion scheduling •Average sale per customer •Attract national and local marketing programs •Peak shopping hours

Leasing•Location performance •Attracting new tenants •Competitive advantage over other locations

Finance•Accurate traffic figures for investment analysis •Leasing strategies•Utility Management - energy

Benefits for Retail shops

Manage stores based on true buying potential

Increase sales by comparing real counting information

Track in-store & marketing efforts by store/region/brand

Mall traffic flow compared to the store walk-in count

Feedback and adjustments on marketing campaigns

Optimise sales-staff to consumer ratios.

Improve sales and conversion ratios

Example: Conversion vs. customers and transactions

Benefits for Hypermarkets

Manage stores based on customers’ traffic. Increase sales by comparing real counting

information Track traffic, by departments, zones & isles. Have mall traffic, compared to the store walk-in

count Optimise sales- staff to consumer ratios. Reduce customers’ waiting time in cashiers. Have a true analysis of sales performance. Feedback and adjustments on marketing

campaigns

Benefits for Hotels

Hotel managers can improve their service and save resources, by having the knowledge on their guests behavior and traffic, at each part of the hotel, during each hour of the day. Based of the knowledge of present guests in each zone (also in “Live” display), like the restaurants, swimming pools, on each floor, etc, it can help managers in decisions making:

Managing staff, based upon the true occupancy of the hotel, during the dayStaff optimizing, to the different zones of the hotelAdjust air-conditioning and lighting Operate elevators/escalators

Improve service to your guests, with reduce costs!

Benefits for Casinos

extensive comprehension of visitors behavior.

Optimize staff to visitors ratio and staff scheduling

Increasing visitors playing time

Optimize floor layout

Measure the effectiveness of advertising and promotions

Benefits for Building Management

The knowledge of the amount of people visiting and staying in each part of the building, at each hour of the day, can help managers make decisions in:

Managing staff, based upon people location on different hours

Staff optimizing, based on the occupancy of the building

Adjust building air-conditioning Adjust lighting systems Operate elevators/escalator based on customers’

traffic.

Save resources and improve service!

Technologies:

Mapping visitors’ traffic

(“Hot” & “Cold” Zones)Counting people crossing a doorway or a passage

Predictive scheduling and workforce assignment

Counting Visitors faces, looking on a sign or display (“Face Tracking”)

3 dimensional Visitors traffic counting and control

Shopper paths, multiple zone counts, hot and cold spots

Customers’ behavior tracking

Impressed Viewer Tracking

impressions – face direction & views

Impressions – tracked views of multi-media and displays

Impressed Viewer Tracking - Media

Data is collected per employee according to various criteria:– languages, technical

– cashier, sales

– Sport, Cosmetic, Food, Clothing

– Department manager / Floor manager

– hours / week, duration of vacation

– integration of absence, training, contract

– min/max duration of task

Information is gathered in an advanced employee sheet

SkillsTraining

ContractVersatility

PerformanceAvailable work load

Optimization constraints

Predictive scheduling: How does it work?

Forecast

Monitoring

Planning / Scheduling

Management of time & activities

The solution

LIVE predictive scheduling softwareFunction: To balance 3 conflicting demands:• reduce labor costs• increase employee satisfaction• provide better customer service

All based upon People Counting data

Live predictive scheduling

• Gender analysis • Media Impressions – Link

views to multi-media and pop-displays.

• Activate multi-media and environment changes based on presence in an absolute space or when touching a specified product.

Emerging Technology

People counting systems technologies

Step Mats

Infra-redSolutions

Radar Systems

Video Motion Detection- Accuracy of some 95%.

- Direction: in & out.

- Any size passage;

any density conditions.

ThermalImagers

Manual Counting

How does our system work?

• A CCTV/CCD camera is installed above the monitored entrance/passage.

• Live video is transmitted from the camera to the unit

• Video processor and smart algorithms analyze the video

• Data is sent to the computer via various communication protocols:

•RS232/485

•TCP/IP

•Modem

•USB

Easy to install

Open protocol communications

Battery backup, no loss of critical data

Stores data in memory up to 30 days

Tailor-made tuning to adjust client’s environment

Accurate under high density conditions

Adjusts to environment for high accuracy

T&R’s System Advantages

Tested and approved Worldwide!

The video processor and the smart algorithms, analyze the video from the camera in real time and adjust the system to varying ambient connditions, such as lighting, shadows, etc.

See it working

Example: Shop Network communication structure

Data is sent to HQ once a day (or at any defined frequency)Data is sent to HQ once a day (or at any defined frequency)

Shop 1Shop 1

HQ SERVERHQ SERVER

Shop 6Shop 6

Shop 2Shop 2

Shop 3Shop 3Shop 7Shop 7

Shop 8Shop 8

Shop 4Shop 4Shop 5Shop 5

Shop 7Shop 7

Shop 8Shop 8

Shop 6Shop 6

Shop 7Shop 7

Shop 8Shop 8

Shop 5Shop 5Shop 6Shop 6

Shop 7Shop 7

Shop 8Shop 8

Shop 4Shop 4Shop 5Shop 5Shop 6Shop 6

Shop 7Shop 7

Shop 8Shop 8

Shop 3Shop 3

Shop 4Shop 4Shop 5Shop 5Shop 6Shop 6

Shop 7Shop 7

Shop 8Shop 8 Shop 2Shop 2

Shop 3Shop 3

Shop 4Shop 4Shop 5Shop 5Shop 6Shop 6

Shop 7Shop 7

Shop 8Shop 8

Reporting tool - VisitorTrends

• Web based internet, extranet or intranet delivery• View and create reports using a standard web browser• Dashboards• Permission based security• Central database can contain multiple data sets including;

– visitor counts– commentary & relevant documents– marketing data– weather data– sales data– other tenant data– And much more.

• JSR 168 compliant (Portlet import from other compliant programs)• Renders Interactive graphs, charts, maps & tables• Export functionality • Generates in PDF, Excel and Graphics

Reports are being generated on the main computer and exported in various formats:

The result

What else? Live Count

Number of visitors Number of visitors currently at the centercurrently at the center

Number of visitors since Number of visitors since opening houropening hour

Number of visitors on each Number of visitors on each floorfloor

Live count, for each location, can be viewed on our Live Count Display:

UKUK, , FranceFrance, , GermanyGermany, , DenmarkDenmark, , SwedenSweden, , NorwayNorway, , AustriaAustria, , SwitzerlandSwitzerland, , PolandPoland, , BelgiumBelgium, The Netherlands, Israel, , The Netherlands, Israel, Hong Kong, Philippines, Singapore, China, India, Dubai, Hong Kong, Philippines, Singapore, China, India, Dubai, Australia.Australia.

Where are we present?

Some of our happy Clients…

Amsterdam / London

Breda

France

Germany/Poland

France

Breda

Germany

Denmark/ Norway /France

UK

Leading cellular carrier

Austria

More Clients…

Shopping Center -Denmark

More Clients…

Simple – Accurate - User FriendlySimple – Accurate - User Friendly

Why T&R?

Customized solutions to meet customer requirements

Accurate and easily adaptable to customer’s IT environment

Fully integrates with various databases

User friendly software and report generator

Real-time reporting and monitoring

Complete solutions

Easy installation

Maintenance, training and full support

Worldwide installations and support

Proved accuracy and reliability

Full pre/after sales support!

Where innovation counts

T&R International BV