Innovation for locationTomTom is changing Enterprise GISClaudio Clausi VP Sales EME TomTom - Licensing

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Topics• Company Profile

• Product Portfolio

• The Core Map

• TomTom Products & Services

• Enterprise/Government

• Transportation & Logistics

• Traffic Affect Us All

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• Traffic Affect Us All

• Real Time Traffic Solution

• Hystorical Traffic Solution

• Use case of ESRI Technology

• Conclusions

Company profile

TomTom is the world’s leading supplier of location and navigation products and services.

We have four business units:Consumer, Automotive, Licensing and Business Solutions.

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We are listed on NYSE Euronext (TOM2) and Amsterdam’s blue chip AEX index. In 2010 reported €1.5 billion in revenue and a net operating cash flow of €210 million.

We are headquartered in Amsterdam, the Netherlands, and we employ over 3,500 people worldwide.

Innovation for LocationTomTom Value Proposition:

The freshest map Most accurate real The largest resource

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The freshest map Most accurate real time traffic

The largest resource to predict traffic flow

TomTom coverage is updated daily using multiple sources. It extends over 200 countries

and territories and encompasses more than

3 billion people and 34 million kilometers globally.

TomTom real time traffic products create a vivid picture of traffic conditions as they evolve, keeping drivers in control of their journeys.

With a database of over 4 trillion anonymous GPS measurements, TomTom historical traffic products provide analysis to predict driving behavior across the

road network.

The Core Map

How the freshest maps lay the foundation for exceptional added value

© 2011 TomTom. All rights reserved.© 2011 TomTom. All rights reserved.

ConnectPlus

Core Map Products

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Functionality

Turn-by-turn navigation

Basic Navigation

Routing and Display

Geocoding

Connect

ConnectPlus

MultiNet

Automotive

Personal Navigation

Wireless & Internet

Enterprise

Markets

Connect

ConnectPlus

MultiNet

Global Coverage

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• More than 200 countries and territories globally

• Covering more than 34 million street km

• Encompassing more than 3 billion people

MultiNet Advantage

• 1,6 million more Km: More than any competing map

• StreetMap Premium Advanced: the Esri SDC format solution

• Freshness of Community Input:

• The base map powered by unique and substantial content sourced through…

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substantial content sourced through…

– Web-hosted portals

– Device-enabled user feedback and anonymous GPS measurements

Map Features

Road Attribution Display Add-On Features Turn-By-Turn

• Street Names • Land Use • Junction Views • Turn Restrictions

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• Street Names

• Route Numbers

• House Number Ranges

• Road Classifications

• Road Type

• Use Restrictions

• Back Road Flagging

• Traffic Message Codes

• Land Use Features

• Administrative Boundaries

• Built-Up Areas

• Signpost Information

• Lane Information

• Speed Limits

• Junction Views

• Speed Profiles

• Traffic

• ADA Gradient

• ADA Curvature

• ADA Real-Speed

• 2D/3D Landmarks

• 2D City Models

• Advanced City Models

• Turn Restrictions

• One-Way and Closures

• Bifurcation Guidance

Address Points Post Administrative Areas

MultiNet Enhancement Products

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Address Points Post Administrative Areas

Delivering the ultimate in geocoding accuracy by

pinpointing discrete, actual street addresses to physical buildings or property parcel,

enabling unparalleled geospatial analysis.

Enabling cartographic representations for valid postal codes in the United States and Canada designed for data users who require robust location

accuracy.

Providing highly detailed and accurate boundaries of

municipal and census defined geographic divisions in the United States and Canada.

Geocoding Locality Index Logistics

MultiNet Enhancement Products

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Geocoding Locality Index Logistics

Matchmaker ACG, EZLocate, Census-Enhanced Geocoding Layer, and Geocoding Services online and behind the firewall –supplying a geocoding solution

to meet all needs.

Locality Index provides real-world locality content – from

administrative, postal and other locality sources – allowing developers to build user-friendly, accurate ‘find’

applications with one set of tools.

Supporting the routing of commercial vehicle fleets with seamless coverage of highways, interconnecting roads and local

streets with unmatched coverage and content.

TomTom Products & ServicesEnterprise/Government

Common Use Cases

Government

Transportation

& Logistics

Utilities &

Telecomms

Financial

Services

Insurance

Retail

GeoAnalytics

Compliance ���� ���� ���� ����

Site selection ���� ���� ���� ���� ����

Marketing and advertising ���� ���� ���� ���� ����

Traffic and infrastructure management, real-time

���� ����

Traffic and infrastructure analysis (based on historic data)

���� ���� ���� ���� ����

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Traffic management as a service ����

(Customized) fleet and asset management

���� ���� ����

Taxation, notification, and reporting ����

Distance calculation, polygon inclusion, clustering, demographic analysis

���� ���� ���� ���� ����

Risk assessment- health/ property ���� ����

Risk assessment- vehicle ���� ����

Transportation planning ���� ���� ����

Arrival information ����

Alerts and notifications ���� ���� ���� ���� ����

Communications survey ���� ���� ����

Transportation & Logistics

Use cases

Short description

Problems / needs

Trends

Map display

Geocoding

Visualization

POIs/addr.

Hist. Traffic

Real time Traff.

Routing

Geo analysis

Value proposition

Transportation planning

Plan ahead how to ship which goods where and when.

Efficient use of resources and arrival time reliability.

For certain niches, reliability is more important than price.

● ● ● ● ● ● ● ● Cost savings and higher reliability.

Real time re-routing

Adjust planning with improvements based on real

Traffic congestion and other events can affect the

More on time delivery, mkore penalties for not meeting SLA;s

● ● ● ● ● ● ● ● Cost savings and higher reliability

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based on real time information

affect the original planning

meeting SLA;s

Site selection Plan locations of hubs and warehouses.

Best location to build sites based on various data.

Reverse logistics for efficient product returns.

● ● ● ● ● ● ● ● Cost savings thanks to efficient hub and warehouse planning.

Asset tracking Track and trace parcels and goods during shipment

Both customers and shippers need to know the whereabouts of their goods

More real time tracking demand ● ● ● ● ● ● ● ● Track your

goods in real time

Taxation & customs

Provide data on tax & customs regulations at borders

Unexpected custom checks or taxes lead to delays and raise cost

Need for fast delivery grows, more and more goods are shipped cross borders

● ● ● ● ● ● ● ● Less unexpected delays and cost savings

Arrival information

Use information about parking restrictions, unloading facilities, etc.

A lot of time is lost with searching for locations and facilities.

Reliable on time delivery and efficient resource use increasingly important.

● ● ● ● ● ● ● ● Cost savings and higher reliability.

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Traffic Affects Us All…

76% of 76% of European European drivers drive their car everydaydrivers drive their car everyday

Almost half have a commute of 30 minutes or moreAlmost half have a commute of 30 minutes or more

86% of drivers are negatively impacted by traffic 86% of drivers are negatively impacted by traffic –– claiming claiming they feel frustrated, stressed, helpless or angrythey feel frustrated, stressed, helpless or angry

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European European drivers would rather go to the dentist (75%) or drivers would rather go to the dentist (75%) or meet their inmeet their in--laws for the first time (92%) than be stuck in laws for the first time (92%) than be stuck in traffic.traffic.

Source:TomTom, Year: 2011, Region: Europe From: Commuter Survey, Respondents: 1,000 Drivers

A Traffic Manifesto for the future

On a mission to reduce traffic congestion for all.On a mission to reduce traffic congestion for all.

Drivers using TomTom Drivers using TomTom HD Traffic HD Traffic can already reducecan already reducetheir travel times by up to 15%.their travel times by up to 15%.

When 10% of people drive with TomTom HD Traffic, roads will flow more efficiently and travel times will

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roads will flow more efficiently and travel times will be reduced for everyone.

TomTom Offers 3 Real Time Traffic Products

HD Flow HD Route TimesEnterprise Traffic

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HD Flow HD Route Times

Navigate with up-to-the-minute incident and congestion information

View what’s happening in real time on the road network

Get to your destination quickly with the most accurate travel and delay times

Enterprise Traffic

Step 2: Generate traffic information using proprietary data fusion method

Step 3: Deliver real timeinformation to users instantly

How Real Time Traffic is Delivered

Step 1: Merge real time input from multiple sources

GPS

Probe Data

GSM

Historic

Traffic Data

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GSM

Probe Data

Incident

Data

Map

Data

Hystorical Traffic SolutionRevolutionary Traffic Solutions

© 2011 TomTom. All rights reserved.© 2011 TomTom. All rights reserved.

TomTom’s current historical traffic products

Speed Profiles Custom Travel Custom Area

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Speed Profiles Custom Travel Times

Custom Area Analysis

Intelligent data for optimal route planning

Highly granular speed information for route-based analysis

Historical travel times and speeds for regional analysis

Use Cases on Esri Technology

TomTom Maps for ArcGIS delivered to REETomTom Maps of Spain, Portugal and Southern France provided to “Red Eléctrica de España” and displayed on GeoRED, Geographical Information System based on Esri technology.

TomTom Distributor Geograma, delivered to REE the derived product TomTom for ArcGIS, with the map definition for ArcGIS.

TomTom Maps for ArcGIS delivered to CMTTomTom Maps of Spain provided to “Comisión del Mercado de las Telecomunicaciones” in order to support the optical fiber development in Spain.

TomTom Distributor Geograma, delivered to CTM the derived product TomTom for ArcGIS, with the map definition for ArcGIS.

The ATM SAE, is a system that aides the multi-fleet management and uses TomTom maps to positioning the bus stops, draw the lines and routes and display the bus fleet position of the public transportation operators.

Conclusions

The freshest map Most accurate real The largest resource

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The freshest map Most accurate real time traffic

The largest resource to predict traffic flow

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claudio.clausi@tomtom.com