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Innovation Defined

Misia Tramp, VP of Innovation and Insights

• Founding Partner of Intrepid Consultants,later acquired by Alterian, then SDL

• Market Research, Design and Analysis

• Customer Experience Strategy & Design

• Ethnography

Misia Tramp, SDL’s VP of Insights and Innovation

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Upcoming Event where you can hear and meet Misia

Premier SDL conference!June 13-14 2013 | San Jose, CA

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What is Innovation?

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3 anchors

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1Embedded participation in the area of interest

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1-Consistently contributing to and listening to trends and topics

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Paying attention to points of view & priorities of others & how they relate to yours

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Gaining insight: give it all time to mix together & sink in

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2Apply historically proven methods around data rigor to new spaces

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2-Don’t assume the rules have completely changed

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Rigorous research and data methodologies are still valid

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Applying solid methodologies to new data can help build trust in the results

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3It may not be about creating something brand new

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3-“What If?” scenarios might deliver something new, but….

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Most new ideas come from triangulating or linking one form of data with another form, creating a new paradigm.

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Working through business problem inertia to think differently

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The sexiest innovation: really fixing an existing experience; treat it as an innovation problem vs. a performance improvement problem

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