Post on 01-Apr-2015
INNOVATION by
COMPANYINTRODUCTION
SYSTEMATIC INNOVATION by
WHAT VALUES DO WE WANT? WHAT RESOURCES DO WE HAVE?
WHERE TO LOOK FOR INSPIRATION? IF WE CHANGE, DO WE GAIN?
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4
3
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2
4
VALUE EQUATION
INNOVATION METHOD 1
WHAT DO I WANT FROM ?
VALUE EQUATIONVALUE EQUATION
I WANT IT TO:
VALUE EQUATIONVALUE EQUATION
look good
be cheap
be transparent
move liquid
be strong
be strong
be unbreakable
be ergonomic
be nestable
be insulating
VALUE = P – (H + I + C )
VALUE EQUATIONVALUE EQUATION
PERFORMANCE HARM INTERFACE COST
cheaptransparent
move liquid
unbreakable
VALUE = P – (H + I + C )
PERFORMANCE HARM INTERFACE COST
Insulation
Contain liquid
Easy access
Move liquid
Transparency
Purifying the
content
Not breakable
Not heavy
Easy recycling
Stable base
No surface
staining
Dishwasher safe
No evaporation/
contamination
Cheaper
More durable
Recycling cost
Cleaning cost
Good grip
Self-cleaning
Easy to fill
Indication of
contained liquid
Nestable
Ergonomic lip fit
Indication liquid
temperature
VALUE EQUATIONVALUE EQUATION
VALUE FACTOR ?VALUE FACTOR ?
PERFORMANCE HARM INTERFACE COST
? ? ??
VALUE FACTOR OF COCA COLAVALUE FACTOR OF COCA COLA
PERFORMANCE HARM INTERFACE COST
? ? ??
VS
9 WINDOWS
INNOVATION METHOD 2
BEFORE
SPA
CE
TIME
THE BOX AFTER
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
SURROUNDING
SU
B-S
YSTEM
SYSTEM
SU
PER
-SYSTEM
BEFORE PRESENT AFTER
9 WINDOWS9 WINDOWS
9 WINDOWS9 WINDOWS
SPA
CE
TIME
SU
B-S
YSTEM
SYSTEM
SU
PER
-SYSTEM
BEFORE PRESENT AFTER
9 WINDOWS9 WINDOWS
SPA
CE
TIME
SU
B-S
YSTEM
SYSTEM
SU
PER
-SYSTEM
BEFORE PRESENT AFTER
9 WINDOWS9 WINDOWS
SPA
CE
TIME
SU
B-S
YSTEM
SYSTEM
SU
PER
-SYSTEM
BEFORE PRESENT AFTER
9 WINDOWS9 WINDOWS
SPA
CE
TIME
SU
B-S
YSTE
MSYSTEM
SU
PER
-SYSTEM
BEFORE PRESENT AFTER
DESCRIBE A IN WORDS
PRODUCT DNA
DNA
HOLLOW
CONICAL
BRITTLE
RIGID
ROUND
SURFACE
TRANSPARENT
FLAT (BOTTOM)
TO HOLD LIQUID
TO NEST
TO BREAK
TO KEEP SHAPE
TO HOLD
TO GRIP
TO INDICATE
TO STAND
PRODUCT DNA
PROPERTIES FUNCTIONS
DNA
COMPARISON TO
SIMILAR DNA
VARIATION OF
PROPERTIES
ANALOGY VARIATION
PRODUCT DNA
DNA ANALOGY
INNOVATION METHOD 3
DNA ANALOGYDNA ANALOGY
OTHERDOMAINS
FUNCTIONS
PROPERTIES
WHAT IT IS
WHAT IT DOES
YOUR
PRODUCT
OTHERDOMAINS
FUNCTIONS
PROPERTIESporous
rigid
brittle
transparent
round
surface
to hold
to indicate
to contain
to nest
conical
to grip
to stand
to heatto self clean
DNA ANALOGYDNA ANALOGY
DNA VARIATION
INNOVATION METHOD 4
Product DNA Innovation Potential
DNA VARIATION
FLEXIBILITYFLEXIBILITY
INTEGRATIONINTEGRATION
POROSITYPOROSITY
SURFACESURFACE
AUTOMATIONAUTOMATION
COLOURCOLOUR
TRANSPARENCYTRANSPARENCY
SHAPESHAPE
1 flexibility
2 integration
3 surface
4 porosity
5 automation
6 shape
7 transparency
8 colour
DNA VARIATION
HEINEKEN VRIESGLAS
A special glass which cools your Heineken beer to close to the freezing point. This double walled glass should be placed in the freezer before use. Once placed out of the freezer, after a minimum of one hour, it cools beer from room temperature to 2 degrees Celsius within minutes. Extra cold
SU
PER
GLA
SS
WHAT’S IN IT FOR YOU ?WHAT’S IN IT FOR YOU ?
CREAX, A FOR INNOVATIONTURBO
SYSTEMATIC INNOVATION by
WWW.CREAX.COM