Information Needs in Information Needs in Promoting Food and Nutrition Promoting Food and Nutrition

SecuritySecurity

Belize City,Belize City,BelizeBelizeMarch 14, 2005March 14, 2005Wesley GibbingsWesley Gibbings

The Perceived Influence of the The Perceived Influence of the MediaMedia

Who/what is to blame for ‘nutrition Who/what is to blame for ‘nutrition transition’?transition’?

The MediaThe Media

Incomes (Rising and Falling)Incomes (Rising and Falling)

Work & LeisureWork & Leisure

The Perceived Influence of the The Perceived Influence of the Media (Cont’d)Media (Cont’d)

Media Interventions vs Psycho-SocialMedia Interventions vs Psycho-Social

AntecedentsAntecedents

Social Marketing – Corporate MarketingSocial Marketing – Corporate Marketing

Information Becomes Behaviour Information Becomes Behaviour ChangeChange

ChildrenChildrenProduct MarketingProduct Marketing

Cross-Promotions – Food Cross-Promotions – Food advertisements &the use of advertisements &the use of television and movie characterstelevision and movie characters

Excessive TV SnackingExcessive TV Snacking

Metabolic RateMetabolic Rate

ChildrenChildren

Relationship between exposure and Relationship between exposure and behaviour change non-linearbehaviour change non-linear

The ‘Other’ FactorsThe ‘Other’ Factors

The RisksThe Risks

SocialSocial

CulturalCultural

EconomicEconomic

The ‘Other Factors’The ‘Other Factors’

The Policy InterventionsThe Policy Interventions

Reducing diets high in fats and sugars in Reducing diets high in fats and sugars in total energy intaketotal energy intake

Food-Price PoliciesFood-Price Policies

Absence of Media Effects ResearchAbsence of Media Effects Research

Why the Big Fuss?Why the Big Fuss?

Pillar of DemocracyPillar of Democracy The “Influence” of the MediaThe “Influence” of the Media The “Voice of the Voiceless”The “Voice of the Voiceless” Political AdversaryPolitical Adversary Agent of ChangeAgent of Change

The MediaThe Media

Important but not the only factorImportant but not the only factor Social Learning and Decision-MakingSocial Learning and Decision-Making ModernisationModernisation Social Marketing vs Media AdvocacySocial Marketing vs Media Advocacy

The Nature of the MediaThe Nature of the Media

BusinessBusiness Information ProviderInformation Provider Editorial IndependenceEditorial Independence Freedom Guaranteed by Freedom Guaranteed by

Law/International ConventionLaw/International Convention

Who are the Media?Who are the Media?

JournalistsJournalists ColumnistsColumnists Private IndividualsPrivate Individuals AdvertisersAdvertisers

Journalists & JournalismJournalists & JournalismNews ValuesNews Values

TimelinessTimeliness ProximityProximity PersonalityPersonality ImpactImpact DisasterDisaster AchievementAchievement

Some Issues -LegalSome Issues -Legal

DefamationDefamation Censorship – including self-Censorship – including self-

censorship and prior censorshipcensorship and prior censorship PrivacyPrivacy Access to InformationAccess to Information

Some Issues - PoliticalSome Issues - Political

Political IndependencePolitical Independence Commercial InfluencesCommercial Influences The “Responsibilities” of the PressThe “Responsibilities” of the Press

Thank You!