TOP 5 MOBILE DEVICES

MOBILE DEVICESREVOLUTION IN EAST AFRICA

Samsung Metro devices are favourites.

Nokia Lumia 520

Samsung Metro

iPhoneNokia S60

Samsung Galaxy SIV

Smartphones Feature Phones

MOBILE PHONEPENETRATION IN EAST AFRICA

More smartphones are flooding up the market !

Smartphones Feature Phones

3%

97%

15%

85%

33%

67%

2011 2015 2018

Smartphones Feature Phones

MOBILE PAYMENT IN EAST AFRICA

68% of Kenyans make or receive payments on their phones.

KENYA68%

50%

56%

24%

13%

UGANDA

TANZANIA

SENEGAL

NIGERIA

Smartphones Feature Phones

THE JOVAGO APP

Launch date: September 2015

ONLINE HABITS IN EAST AFRICA

VISITING THE WEBSITE

BOOKING HOTELS

62%38%

14%

86%