Influential Identity, Branding + Social Business

First draft 2012About me

Dallas McMillan B.V.Sc, B.Sc.(Vet)

Small animal vet since 2001Partner at Cairns Vet ClinicBuilt first website in 2004Passionate about digital branding

Katie Sophia James Dallas

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Helping businesses grow online

ALL RIGHTS RESERVED 2012 @ BUSINESS SEO4

Search Design Mobile Marketing

www.businessSEO.com.audallas@businessSEO.com.au

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Mobile Responsive Design

ALL RIGHTS RESERVED 2012 @ BUSINESS SEO5

Search Design Mobile Marketing

www.businessSEO.com.audallas@businessSEO.com.au

Creating an Influential Digital Identity and Brand

What is a digital brand?A digital brand is what people see, hear, feel and

think about in connection with your name or business online.

Digital branding is the deliberate process of creating consistently positive, appealing brand

images and messages.

Your brand is who other people think you are (when they're not looking)

How do they perceive your brand?

Increasingly, people perceive your brand based on what they see and hear about you online.

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Helping businesses grow online

ALL RIGHTS RESERVED 2012 @ BUSINESS SEO11

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Word of mouth is still powerful

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Your Brand gets amplified

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Social Media Amplifies Word of Mouth

Helping people develop influential brands and build social businesses.

influential.com.au

Who needs influential?

Professionals, business owners & executives who want to become leaders in their field or organisation

People and companies who are already influential and want to maintain, consolidate or focus their

authority, market share and profitability

Successful personal branding

Successful business branding

Personal branding gone bad

A strong digital brand reinforces your professionalism and credibility, positioning you as an online leader in your

industry

Why become influential?

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Personal & brand convergence

Key point:You need to develop your personal brand

Meanwhile…

Companies and brands need to become more social, personal and engaged

Businesses and individuals are converging We are becoming more connected and social online

Personal

Brands

Social Busines

s

How to create your digital brand and become influential in your market as the world moves online

Your journey to digital branding

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Personal & brand convergence

Identify your unique value proposition

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Plan & Manage your digital assets and resources

Plan and manage your digital assets and resources

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Personal & brand convergence

Adopt a strategic approach to building your business or personal brand

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Leverage mobile, social & online Leverage new

tools & media to give you a 2 or 3 year lead over

your competition

(While they figure out the

potential)

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Cross-pollinate

Use proven marketing strategies and business

models from related industries to kick-start

your business

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Market LeadershipBecome a thought leader in your industry

Network

Online social networks & media

• Facebook• Linkedin• Google+• Youtube• Twitter, Instagram, Pinterest,

Slideshare etc• Industry networks eg VIN• Forums

Publish

What we do at influential.com.au

Personal branding

We give tomorrow’s leaders the resources and training to become more influential and achieve

their goals

Ideal Influential CustomersSenior Executives

EntrepreneursBusiness Owners

Public Figures

Who value online influence

Combine your initial vision, online digital resources, offline assets and company brand into one cohesive

whole

Bringing it all together

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Personal Branding & Marketing

We help people like you to:• Craft your personal brand• Grow your online presence• Use Social Media Strategically • Develop networks & collaboration• Positioning yourself as a market

leader• Publish + grow an audience or

market

What we do at influential.com.au

Business Market LeadershipWe help you build your brand and grow

your business online

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Business Branding & Marketing

Digital brand developmentOnline business developmentDigital marketing resources & solutionsWeb design & developmentMarket leadership training & consulting

Helping people develop influential brands and build social businesses.

influential.com.au