Post on 05-Sep-2014
description
Danielle Brigida|@starfocus
Influencers, Advocates, and Hidden VIPs
Confession: I’m a Wildlife and Technology Geek
Learning about the
environment is FUN!
#confabnp@starfocus
• Supporters and Donors• Other Nonprofits• Foundations• Industry Leaders• The Board• Staff• Senior Leadership
#confabnp@starfocus
Let’s Start By Categorizing People
It’s Our Job to Notice the Forest
AND Observe the Details: Play with Opportunities#confabnp
@starfocus
Listen and Observe Actions • Supporters and
Donors• Other Nonprofits• Foundations• Industry Leaders• The Board• Staff• Senior Leadership
Community, Network, and Crowd
Start With Your Community:Know Your Most Active Social Supporters
#confabnp@starfocus
Research Those Who Already Love Your Cause
#confabnp@starfocus
Tons of Places to Listen on Social
• Content– Icerocket– Google Blog Search– Buzzumo– Tumblr
• Facebook/Twitter– Search.twitter– SocialMention– Mention.net– Boardreader– Social Analytics
RSS Your Search Results
#confabnp@starfocus
Organize with Tags Feedly.com
#confabnp@starfocus
Manage Social Connections With Lists
Help Keep Track of Meaningful Interactions
#confabnp@starfocus
Empower Staff on Social Media to Grow Your Community
• Comment on posts and mentions
• Track mentions• Send updates to
other staff • Be willing to be
engaged and informed by your audience
Act on What You Find
Create Content that Fosters Connections and Relationships
Engage Your Community and Advocates
#confabnp@starfocus
Measure the Impact: Collect Qualitative Data
• Set up outreach goals and track their value• Correct misinformation, Assist with Issues• Notable mentions and behavior change• Make note of content created
Questions?