InfluenceHER: The playbook for marketers How to tap into the growing social influence women have on Instagram to achieve business results

68% of Instagram users are female

SOCIAL MOBILE VISUAL

INSPIRATION ASPIRATION

INFLUENCE-HER ON INSTAGRAM1. Develop a content strategy this is highly visual and is

both inspirational and aspirational2. Have an always-on approach satisfying women’s

SoMoVi behaviour3. Engage relevant influencers who will resonate with

your target to amplify desire for your brand 5. Engage brand loyalists and turn them into advocates

by inspiring them to share and take action – turning window shoppers into buyers

4. If you have an excitable following, consider product launches or special previews providing exclusivity for

brand loyalists

How do Canada’s top brands influenceHER on Instagram?