Inexpensive Doesn’t Have to be CheapYour E-Statement Choice Matters

LKCS

Account Holder Benefits

• Enhanced Security

• Faster Statement Delivery

• Availability of Account History

• Environmentally Friendly

What do they see….

What’s missing?

• What about the user experience?

• People know what to expect when they open an envelope. What will they experience online?

Financial Institution Benefits

• COST SAVINGS– Average savings $.50 - $.60 per account

holder per month!

But, at what cost?

Does a “cheap” solution cost more than an “inexpensive” one?

What are the differences between e-statement platforms?

Enrollment Process

• Remove any barriers– Simple enrollment process

• Online registration a MUST! No paper forms!

• LKCS – account number, last 4 digits of SSN, password, MFA questions (if applicable), disclosure

– Consider home banking single sign-on

• LKCS – multiple home banking providers, click one link and accept disclosure to enroll

– Easy Opt Out

• LKCS – settings check box to revert to printed statement

– IDEA: One Click E-Mail Marketing Enrollment

Branding

Reformatting

Multiple Document Types

• Are you only delivering monthly/quarterly statements electronically?– Daily Notices (insufficient funds, certificate renewals,

overdraft protection, etc.)– Credit Card Statements– Tax Forms (1099s, 1098s, 5498s, etc.)

• How much more could you save if all of these were provided electronically?

Mobile Users

• Over 25% of U.S. internet users ONLY use mobile devices.

Text Messaging

• Account holders specify notification preferences.

E-Statement Marketing

• Just because you are saving money with e-statements doesn’t mean you should sacrifice all marketing opportunities.

• How are your best account holders going to know about your latest specials and newest products?

Quick Poll

• How are you integrating marketing into your e-statements?

On the E-Statement

• Banner Ads– Link to web pages or PDFs

– Appear for all account holders or selectively

On the E-Statement

• Statement Ads/Onserts

Color Doesn’t Cost More

On the Notification

• Custom E-Statement E-Mail Notification

On the Way In

• Custom Login Page

On the Way In (cont.)

• Integrated Login

E-Statement Management

• How do you check or modify e-statement user settings?

• How many account holders signed up for e-statements during your last marketing promotion?

• How many total e-statement users do you have? Who are they? Who’s not signed up?

• Which e-mail addresses are bouncing back?

• How do you view an account holder’s statement?

And how difficult does this need to be? How easy can it be?

LKCS Reporting

Questions?

• Questions/Comments

Sid HaasVice President of Business Development

Direct 815-220-3904sid.haas@lk-cs.com

Thank You

Thank You!