Post on 14-Jul-2015
INDUSTRIAL ANALYSIS ON AUTOMOBILE INDUSTRY
WITH SPECIAL REFERENCE TO TATA MOTORS
Shaaktee Narayan127642
INTRODUCTION
• Industry Turnover more than USD$35 Billion
• Provides direct and indirect employment to over 13 million people.
• India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world
Automobile Industry
Commercial Vehicle
Passenger Cars
2-Wheelers 3-Wheelers
Present day scenario of Indian Automobile Industry
Major Players with market share
OBJECTIVES
• Finding opportunities to increase the market share
• Finding factors affecting commercial vehicle customers buying decisions.
• Reducing Gap Between Customer Expectation & Reality.
RESEARCH METHODOLOGY USED
• Sample Size- 500
• The data was collected from various sources-customers at TATA Motors dealerships.
• Feed Back Forms
ANALYSIS AND FINDINGS
• PORTER'S 5 FORCES ANALYSIS
1. The threat of new entrants.
2. The bargaining power of buyers/customers.
3. The threat of substitute products.
4. The amount of bargaining power suppliers have.
5. Huge Gaps between customer expectation and the products.
STRENGTHS:
• Globally cost competitive.
• Adheres to strict quality controls.
• Adoption or Access to latest technology.
• Customer Base is huge.
• Ample labour force available.
WEAKNESS:
• Low research and development capability.
• Industry is exposed to cyclical downturns in the automotive Industry.
• Most component companies are dependent on global majors for technology.
• Huge Gap between customer expectation and reality.
OPPORTUNITIES:
• Sourcing hub for global automobile majors.
• Export opportunities may be realized through diversification of export basket.
• Eliminating Gap between customer expectation and reality.
THREATS:
• Pressure on prices from OEM’s continues.
• Imports from FTA Regime Countries, in certain component segments are a threat to local industry.
• Smaller players, who do not upgrade to global standards, would get extinct.
SWOT
Rs.0
Rs.50,000
Rs.100,000
Rs.150,000
Rs.200,000
Rs.250,000
Iris Bajaj Auto Piaggio-ApePassenger
TVS King Mahindra Alpha
Series1
Cost Comparison of TATA Magic Iris with its Competitors
Conclusion & Recommendations
Cost comparison with competitors.
Mileage per KM with competitors- Operating Econ.
Looks, Color variations.
Safety.
Percentage of Down Payment.
Easy- Fast Loan availability.
Route Permit.
Seating Capacity
Factors Affecting Expectations Of The Customers