Post on 06-May-2015
Devyani Food Industries Pvt. Ltd
Company Profile and Products
:
Mr. Ravi Kant Jaipuria Founder Chairman : RJ corp.
R J corp.• R J corp. is a Rs. 2200 crores,
reputed business conglomerate with diversified business interest in Beverages, Foods, Retail, Real Estate, Hospitality, Education and Institutions
• R J corp. holds the distinction of being the largest franchise of PEPSI, PIZZA HUT, COSTA COFFEE In India
• Some other noticeable and strong brands managed by R J corp. are KFC, BECKS, DPS (Delhi Public Schools)
Beverage business
• The group manufactures and markets Carbonated and Non-Carbonated Soft Drinks and Mineral Water under the Pepsi brand. The various flavours and sub-brands are Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, Slice Orange, Twister Evervess Soda and Aqauafina.
• The group has in total 18 bottling plants in India & Nepal and is responsible for production, sales & marketing and contributes over 70% of Pepsi sales in India.
Food chains• The group became the first
franchisee for Yum Restaurants International [formerly known as PepsiCo Restaurants (India) Private Limited] in India.
• YUM owns popular food chains like Pizza Hut and KFC
• The group has exclusive franchise rights of YUM RESTAURANTS for Northern & Eastern India.
• Out of 139 operational Pizza Hut restaurants, the group owns and run 56 Pizza Hut. And 14 KFC in the country
• The group also owns and run 25 Costa Coffee. One of the most popular coffee chains from U. K.
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Education
• The group owns 3 Delhi Public School (DPS), out of which 2 is in Gurgaon and 1 in Jaipur in India.
• Apart from DPS, the group has a JV with (Modern Montessori International ) MMI Singapore to open pre nursery schools in the country
• The group has 51 percent equity in the new entity, Modern Montessori International (MMI)
Breweries business• RJ corp tied up with
world major brand “In bev” to bring the legend beer Budweiser and Becks in the country
• Inbev has a portfolio of 200 brands. Few have them grown to be iconic like Stella Artois, Leffe, Hoegogarden, Tennenets
Milk, Dairy and Ice cream business
• R J corp. is also into the business of Production & Marketing of Milk, Dairy products and Ice cream.
• These businesses have its operations in India and Africa.
• While the Ugandan and African operations are managed and run by the Sameer Agriculture and Livestocks Ltd, the Indian operations are run by Devyani Food Industries Pvt. Ltd.
• The two brands for Milk, Dairy and Ice
cream business are Cream bell and Fresh Dairy
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Cream bell
• Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.)
• Cream bell Ice cream is a successful Brand.• Cream bell is amongst the top 5 ice cream
brands of INDIA. • Team Cream bell has wide and in depth
knowledge & understanding of Ice cream, Dairy and Dairy Products.
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Cream bell R&D and Quality control
• Cream bell has a strong team of R&D that constantly work on new product development and improvement on existing products
• The quality compliance ensures that all ingredients to ice cream and packaging undergoes a rigorous quality check before production
• The entire manufactures process also ensure that ice cream is untouched by during its entire manufacturing till it reaches hands of consumers
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1. UP
1.Rajasthan1. MP2. Delhi3. Haryana &
Punjab4. Himachal5. J & K6. Hyderbabad7. GOA8. Part Of
Maharasthra9. Chattisgarh10. Jharkand11. Bihar12. Nepal
Cream bell Distribution
Existing network
New
Planned
Cream bell brand Innovation
• Cream bell stands for innovation in Ice cream
• And this core philosophy has guided the cream bell brand to strive, conceptualize and launch new & innovative products in this category
• More over, the innovation is not only confined to products but also can be seen in Cream bell packaging, Communications etc.
Joostick
• “Joostick” as the name suggests is real frozen juice on stick
• Joostick is available in refreshing Nimbu Pani, rejuvenating Pine apple, exotic Strawberry
Maxxum
• Maxxum is premium ice cream launched in 2 flavours of – Chocolate Vanilla– Chocolate Coffee
• While the “cream” used in Maxxum is made by extrusion process to give a richer and silkier experience, the outer surface is coated with thick layer of premium chocolate
• Maxxum is packed in a flow wrap and further in rich mono carton
Maxxum Coffee
Maxxum Vanilla
• Cream bell “Doubles” are premium vanilla ice cream layered with popular fruits flavours
• The ice cream coated with fruits makes “Doubles” a lip smacking ice cream
• The “Doubles” range includes – Mango Doubles– Strawberry doubles– Litchi doubles
Doubles
• “Centre Treat” is range of innovative ice cream with hard and soft centre
• It is one of the most delicious combinations of vanilla / chocolate ice cream dipped in chocolate sauce and crunchies with something interesting inside it
• “Centre” Treat is available in – Hard chocolate centre– Rum soft centre– Orange soft centre
Centre Treat
Choco
• “Choco” is an remarkably popular product from cream bell kitty
• “Choco” is coated with premium chocolate over vanilla or coffee ice cream
• It is available in 2 mouth watering flavors of – Choco Vanilla– Choco Krunch
Kulfi
• “Kulfis” from Cream bell are richer, smoother and delicately silkier
• Cream bell offers range of 3 mouth scrumptious kulfis namely – Rose Kulfi– Kewra Kulfi– Pista Kulfi
Licks
• “Licks” are nothing but highly refreshing ice candies in – Mango, – Orange – Cola and – Lemon Flavours
Slurpy• “Slurpy” are
flavorsome ice creams cones with mix of Fruits, Nuts and delicious sauces
• Wrapped in a wafer, “Slurpy” is available in 3 inviting range namely– Pista– Chocolate– Butter
Ripples• “Ripples” are
premium vanilla ice cream that’s decorated up with premium yummy toppings
• The three most liked flavor in “Ripples” are – Chocolate Ripples– Strawberry Ripples– Multi Ripples
Chops• Cream bells “Chops”
are delicate combination of different flavors of ice cream with plenty of dry fruits on edges
• The two popular range includes– Malai Chop (Rose,
Kesar, Kewra Ice Cream with Pista and Almonds)
– Cassatta Chop (Chocolate, Vanilla , Strawberry with Cashews and Cake)
Cups
• Cream bells also offers Indian and International favorites in Single serving Cups,
• The Indian range includes – Vanilla, Strawberry, Butter
Scotch, Mango – Kesar Badam, Fruit
bonanza, Mango
• The exotic range in cup is part of cream bell Fantasia
• Sacch Mucch Aam is real mango on a stick
• One Sacch Mucch Aam is equivalent to one real mango
• Extremely good product for mango lovers
• Available for all12 months
Sacch Much aam
Party Packs (1+1 free)
• Cream bell party pack is available in 11 popular Flavors in a offer of buy one get one free
• Vanilla• Strawberry• Chocolate• Mango• Pista• Butter scotch
• Vanilla Choco Chip• Kesar badam• Tuti Fruity• 3 in one• Fruit Bonanza
Vol : 700 ml, weight 357 gmPrice Range : Rs 95 to Rs 130
Premium • Premium, is premium
ice cream • The 900 ml, Premium
is available at Rs 99/- in a premium packing
• Available in 5 exotic flavours– Orange Tang– Chocolate Choco
Chips– Zafrani Pista– Crunchy Butter
scotch– Natural vanilla– Pineapple chocolate– Cashew caramel
Golden Fantasy (Ice cream cake)
Product– Golden Fantasy is a
premium ice cream cake in which vanilla ice cream is sandwiched between vanilla cakes and strawberry sauce.
– Golden Fantasy is topped with Golden cashew nuts
– Packaging : Mono carton Box
– 1000 ml/525gm
Strawberry sauce
Vanilla ice cream
Golden Cashew Nuts
Vanilla cake
Black Forest ( Ice Cream Cake)
Product– Black Forest is a
premium ice cream cake, in which vanilla ice cream is sandwiched between Chocolate cakes. And is topped with rich chocolate sauces
– This cake is covered with chocolate flakes..
– Packaging : Packaging : Mono carton Box
– 1000 ml Chocolate
SauceChocolate Cake
Vanilla Ice Cream
Chocolate Flakes
• Product :
– Belgian Chocolate is Delicious chocolate ice cream with crush of worlds best known BELGIAN CHOCOLATE in its smoothest form
– An international Favorite
– Packaging : Premium Tall Tubs
– Volume : 750 ml
Belgian Chocolate
Chocolate Ice cream
Crushed pieces of Belgian
chocolate
• Product :
– Choco Coffee Almond Fudge –is full of Almonds, Almonds, Almonds and more roasted almonds swirled with mesmerizing chocolate sauce
– Try for a never before experience
– Packaging : Premium Tall Tubs
– Volume 750 ml
Choco Coffee Almond fudge
Almonds
Chocolate sauce
Chocolate Coffee Ice cream
Chocolate
• Product :
– Strawberry farm is Fresh and Premium strawberry ice-cream with chock full of ripe strawberry pieces and its seed
– Try out for a never before experience
– Packaging : Premium Tall Tubs
– Volume : 750 ml
Strawberry Farm Premium
Strawberry Ice Cream
Strawberry pieces and tasty
seeds
King Alphanso
Product – King Alphanso is
Premium Mango ice-cream with chock full of juicy and sweetest pieces of mangoes from Ratnagiri
– Packaging : Premium Flat Tubs
– Volume : 800 ml
Premium Mango Ice creamReal Mango pieces
Figs n Honey
Product– Figs and Honey is a
blend of premium vanilla Ice cream with real Figs and Natural Honey
– Packaging : Premium Flat Tubs
– Volume : 800 ml
Figs and Vanilla Ice cream
Natural Honey
Litchi Caramel
Product :– Litchi Caramel is a
rich litchi ice-cream topped with Caramel sauce with chock full of juicy pieces of Litchi
– Truly a Connoisseur delight
– Packaging : Premium Flat Tubs
– Volume : 800 mlLitchi Ice creamAnd caramel sauceJuicy Litchi pieces
• Cone for Rs. 25/- – Chocolate Coffee Almond
fudge for
• 100 ml Premium Cups for Rs. 20/-– Belgian Chocolate– Strawberry Farm– King Alphanso– Chocolate Coffee Almond
fudge
Fantasia Cups and one
• Mickey Stick is an innovative Mickey shape ice cream
• Micky Stick is a Premium Vanilla Ice Cream with rich chocolate coating
• This product targets at kids and is launched under Cream bell Disney brand
• Price : Rs 15• Unit : 10 Pcs• Packaging : Flow wrap
Mickey Stick
Kaccha Aam and Pakka Aam
• Product : Real Alphonso mango pulp mixed with Kachha Aam
• Taste : Un-beatable refreshing taste
• TG : KIDS and Mango lovers
• MRP : Rs 10 only
Pakka Alphonso
mango pulp
Kaccha Aaam
Product : Fruity Jelly Bits
Blended Vanilla Ice Cream
Succulent pieces of orange, raspberry,
black currant and pineapple fruits
flavored jelly added with cashew nuts smoothened in Vanilla Ice Cream
CREAM BELL:-India’s Best Ice Cream
Thanks !