Post on 15-Jul-2015
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 1/9
The Summary of Penggunaan Deodoran Di Kehidupan Sehari-Hari
1. APAKAH ANDA MENGGUNAKAN PRODUK DEODORAN?
Multiple Answer, Total Answer : 1519
JakPat AppLeading mobile market research in indonesia
# Option Total Answer Percentage
1 Ya 1166 76.76 %
2 Tidak 353 23.24 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
Ya (76.76%)
Tidak (23.24%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 2/9
2. PRODUK DEODORAN JENIS APA YANG ANDA GUNAKAN?
Multiple Answer, Total Answer : 1166
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
Roll on (72.3%)
Spray (16.04%)
Stick (4.8%)
Gel (3.86%)
Bedak / Powder (2.74%)
Other option (0.26%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 3/9
# Option Total Answer Percentage
1 Roll on 843 72.3 %
2 Spray 187 16.04 %
3 Stick 56 4.8 %
4 Gel 45 3.86 %
5 Bedak / Powder 32 2.74 %
6 Other option 3 0.26 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 4/9
3. MERK DEODORAN APA YANG ADA GUNAKAN SAAT INI?
Multiple Answer, Total Answer : 1166
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
6
Rexona (65.18%)
Other option (15.87%)
Dove (9.01%)
Axe (5.92%)
Casablanca (3.52%)
AXL (0.51%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 5/9
# Option Total Answer Percentage
1 Rexona 760 65.18 %
2 Other option 185 15.87 %
3 Dove 105 9.01 %
4 Axe 69 5.92 %
5 Casablanca 41 3.52 %
6 AXL 6 0.51 %
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 6/9
4. SEBERAPA SERING ANDA MENGGUNAKAN DEODORAN BIASANYA DALAM SATU HARI?
Multiple Answer, Total Answer : 1166
# Option Total Answer Percentage
1 1 kali sehari 625 53.6 %
2 2 kali sehari 462 39.62 %
3 3 kali sehari 68 5.83 %
4 > 3 kali sehari 11 0.94 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
1 kali sehari (53.6%)
2 kali sehari (39.62%)
3 kali sehari (5.83%)
> 3 kali sehari (0.94%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 7/9
5. FAKTOR UTAMA APA YANG ANDA PERTIMBANGKAN KETIKA MEMBELI DEODORAN?
Multiple Answer, Total Answer : 1166
# Option Total Answer Percentage
1 Manfaat 589 50.51 %
2 Aroma 500 42.88 %
3 Harga 68 5.83 %
4 Design 5 0.43 %
5 Ukuran / size produk 4 0.34 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Manfaat (50.51%)
Aroma (42.88%)
Harga (5.83%)
Design (0.43%)
Ukuran / size produk (0.34%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 8/9
6. MANFAAT UTAMA APA YANG PALING INGIN ANDA DAPATKAN DARI PRODUK DEODORAN?
Multiple Answer, Total Answer : 1166
# Option Total Answer Percentage
1 Melindungi tubuh dari bau badan 719 61.66 %
2 Memberikan aroma yang wangi untuk tubuh / pewangi 248 21.27 %
3 Mengurangi jumlah keringat 106 9.09 %
4 Memutihkan ketiak 79 6.78 %
5 Other option 14 1.2 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Melindungi tubuh dari bau badan (61.66%)
Memberikan aroma yang wangi untuk tubuh / pewangi (21.27%)
Mengurangi jumlah keringat (9.09%)
Memutihkan ketiak (6.78%)
Other option (1.2%)
1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/585 9/9
7. MENURUT ANDA BERAPA HARGA INGIN ANDA BAYARKAN UNTUK MEMBELI SEBUAH PRODUK
DEODORAN?
Multiple Answer, Total Answer : 1166
# Option Total Answer Percentage
1 Rp.10.000,- s/d Rp. 20.000 680 58.32 %
2 < Rp.10.000,- 358 30.7 %
3 > Rp. 20.000,- 128 10.98 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
Rp.10.000,- s/d Rp. 20.000 (58.32%)
< Rp.10.000,- (30.7%)
> Rp. 20.000,- (10.98%)