Post on 13-Jan-2016
Individual Project:Advertising Techniques
Individual Project:Advertising Techniques
Kevin Brandt
Ewrt 1A
Kevin Brandt
Ewrt 1A
Green washingGreen washing What is green washing? Green washing is a term describing the act a company commits in an
attempt to fool the consumer into believing their product is better because it is eco-friendly.
Green washing is primarily a means of deceiving the consumer.
What is green washing? Green washing is a term describing the act a company commits in an
attempt to fool the consumer into believing their product is better because it is eco-friendly.
Green washing is primarily a means of deceiving the consumer.
What’s wrong with green washing?
What’s wrong with green washing?
It is bent on deceit It may trick us into
believing a company that’s terrible for the economy is great for it
And a huge problem: once companies begin to lie, how can you tell who the real environmentalist companies are?
It is bent on deceit It may trick us into
believing a company that’s terrible for the economy is great for it
And a huge problem: once companies begin to lie, how can you tell who the real environmentalist companies are?
Companies who use green washing
Companies who use green washing
NIKENIKE
Nike spends over $1 billion a year on advertising
In the early 90’s it was discovered Nike ran their factories in over 11 countries much like a sweatshop
They forced overtime working and even subjected their workers to abuse
After this became public, they signed onto an environmental pact known as Global Compact in order to improve it’s image
Nike spends over $1 billion a year on advertising
In the early 90’s it was discovered Nike ran their factories in over 11 countries much like a sweatshop
They forced overtime working and even subjected their workers to abuse
After this became public, they signed onto an environmental pact known as Global Compact in order to improve it’s image
NIKE continuedNIKE continued
They claim to be good for the globe, but it remains obvious they’re not
They try to cover up their wrongdoings by recycling a couple hundred pounds of rubber
They claim to be good for the globe, but it remains obvious they’re not
They try to cover up their wrongdoings by recycling a couple hundred pounds of rubber
The World Travel and Tourism Council
The World Travel and Tourism Council
The council needs proper environmental policies in order to stay in business
Without nice places to visit, no one would come to their company
However further investigation showed their actions tended to go to the opposite side of the spectrum
It is one of the cases of a loud bark but no bite, as they talk more than they actually do
The council needs proper environmental policies in order to stay in business
Without nice places to visit, no one would come to their company
However further investigation showed their actions tended to go to the opposite side of the spectrum
It is one of the cases of a loud bark but no bite, as they talk more than they actually do
Demographics: advertising to a target
Demographics: advertising to a target
Advertising to men, age 20-30
In my opinion, the easiest target to market to
It’s simple, and known across the world: SEX SELLS! Shocking right?
Advertising to men, age 20-30
In my opinion, the easiest target to market to
It’s simple, and known across the world: SEX SELLS! Shocking right?
Sex sells: example 1Sex sells: example 1
This ad is for Lavazza coffee beans
They use the sex tactic very obviously and very openly. They push the idea that if you drink their coffee, you can indulge in such sexual activities as the one shown
This ad is for Lavazza coffee beans
They use the sex tactic very obviously and very openly. They push the idea that if you drink their coffee, you can indulge in such sexual activities as the one shown
Example 2Example 2
Another example, this is a shower gel ad
By showing a beautiful woman’s body, the shower gel seems like a great product simply by association
Another example, this is a shower gel ad
By showing a beautiful woman’s body, the shower gel seems like a great product simply by association
Example 3Example 3
And finally, the most famous recently released “sex sells” ad
Even though Carl’s Jr. and half-naked car washing don’t seem to fit, Carl’s Jr. made them go hand in hand
Males 20-30 the world around found themselves frothing at the mouth for Paris Hilton, and again by association, a Carl’s Jr. burger.
And finally, the most famous recently released “sex sells” ad
Even though Carl’s Jr. and half-naked car washing don’t seem to fit, Carl’s Jr. made them go hand in hand
Males 20-30 the world around found themselves frothing at the mouth for Paris Hilton, and again by association, a Carl’s Jr. burger.
Marketing to the teenMarketing to the teen
The most important part of marketing to a teenager is keeping up with the
ever-changing trends. For this reason, there are entire firms dedicated to
researching these very trends.
The most important part of marketing to a teenager is keeping up with the
ever-changing trends. For this reason, there are entire firms dedicated to
researching these very trends.
Alloy MediaAlloy Media
Alloy Media is one of the largest providers of targeted marketing research in the world.
Many different companies can access their gathered information to help themselves connect with the mindset of a teen. After all, if you can think like a teen, you can know what they would buy.
Alloy Media is one of the largest providers of targeted marketing research in the world.
Many different companies can access their gathered information to help themselves connect with the mindset of a teen. After all, if you can think like a teen, you can know what they would buy.
Continued…Continued…
They provide many services such as online advertising, a wide range of market research based upon separate specific classifications.
All in all, firms like Alloy media work with any willing Marketing agencies, and find a way to earn the most money they possibly can.
They provide many services such as online advertising, a wide range of market research based upon separate specific classifications.
All in all, firms like Alloy media work with any willing Marketing agencies, and find a way to earn the most money they possibly can.
The EndThe End