Post on 09-Apr-2018
8/8/2019 Indians Sponsor Brochure 2011
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Victory Field 4
Perect Partner 6
Growing Your Business 8
Partnership in Action 10
The Indians Fan 12
Media Exposure 14
Make Your Mark 16
Make a Statement 18
In-Game Promotions 20
Own a Game 22
Own a Day 24
Own a Piece o Victory Field 26
Beyond the Ballpark 28
Community Involvement 30
Online and Print Opportunities 32Home Run Hospitality 34
Tickets 36
2011 Season 38
Table of Contents
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600,000average
annual attendance
8,200+average attendance per game
#1 regular seasonattendance o any
Central Indiana sports team/event
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Victory Field, the acility Baseball Americaand
Sports Illustrateddesignated as the Best
Minor League Ballpark in America, lives up to
its billing Baseball Up Close
The pristine yard, nestled in the heart o
downtown Indianapolis, reects both the glory o
baseballs golden past and the innovative design
o its uture
Since it opened, ans have raved about Victory
Fields unmatched views o the action on the feld
set against the expanding downtown skyline
Victory Field
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14,500capacity
8 million+ans since opening in 1996
16thseason at Victory Field
Top 10in MiLB attendance
8 o the last 10 years
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Striving to be a perect partner or your
business, the Indians oer customized
promotions, exclusive opportunities
and exibility to ensure your business
leaves nothing no missedopportunities or unrealized value
on the feld when the game is over
The Indianapolis Indians are committed
to maximizing your value and
achieving your company objectives
with every impression created
Partnership levels start at:
Event Sponsorship: $4,000
Season-Long Partnership: $10,000
Exclusive Partnership: $25,000
Perfect Partner
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Commitment to YourObjectives
BaseballUp Close
Branding thatCounts
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Part o our mission to deliver
maximum value to your business
means directing consumers out
o our gates and through your
doors With special coupons,
ticket backs and other oers
we can directly connect our
partnership to revenue or
your business
The Indians are committed to
partnerships that go beyond
the ballpark, building mutually
benefcial relationships that last
longer than a game, a
homestand or a season Our
goal is to convert an interactions
at Victory Field into businesstransactions on your home tur
Growing Your Business
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Drive TrafcGenerate Leads
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Toyota and the Indianapolis Indians
ormed a perect partnership
combining creative, exible and
traditional branding options to
promote and connect one o the
areas leading auto dealership
associations with Indianapolis only
proessional baseball team
Partnership inAction
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From the start, the Indians impressed us with their efcient, proessional approach to our partnership. They
were always willing to go the extra mile and come to the table with ways to optimize promotional elements.
Toyota was able to garner a seamless interaction with the Indians ans and truly become part o the abric o
the ballpark. The ease o execution and the activation o our partnership were much more intimate than many
Major League teams, and their willingness to go beyond the call o duty is unrivaled. Saatchi & Saatchi
11Central Indiana Toyota dealers
15,000+unique leads generated
in three seasons
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Indianapolis Indians ans represent a broad cross-section o
the community and results in an audience that lends itsel to
sponsorship value
Our annually commissioned, in-park survey indicates:
Nearlyhalf(48percent)offansindicateaprimaryreasonforattending a game is because they are baseball ans
Morethanhalf(52percent)offansareattendingagamewith
amily, 20 percent with riends and 14 percent with a group
associated with their proession
Nearlyall(97percent)fansbelievethatIndiansticketprices
are a good or excellent value
Our survey proves that ans are steadast and engaged with
theTribe.Nearly80percentoffansdidnotconsideranother
entertainment option beore choosing to attend an Indians game
The Indians Fan
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57%market value o
owned home $100 $300K
61%have household incomes
o $50 $150K annually
72%have a college degree, some post graduate
education and/or a post graduate degree
62%are 25 54 years old
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Our aggressiv e media strategy is designed to drive ticket
sales and game attendance ensuring our partners receive
maximum exposure
We execute and maintain an aggressive marketing andcommunications plan throughout the entire year to ensure we
stay top o mind in the market and with our ans
Media Exposure
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60+media partners
each season
50%increase in media spending
over the last our years
HighlyTargeted
Television, Radio, Online,Direct Mail, Outdoor
and more
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At Victory Field, your business can deliver its
message and enhance its brand to 600,000
ans annually From concourse and scoreboard
signage to cup-holder and turnstile placement,
on-site partnership opportunities abound
The Indians deliver your messages where ans
direct their attention
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Make Your Mark
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Opportunitiesare Everywhere
Customize YourApproach
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Victory Field houses two powerul locations where Indians partners can
bring their message to lie Fans continually reer to our scoreboard or
updates on everything rom stats to specials your message can make
a splash on the giant right feld high-defnition screen Or on the dynamic
120 long HD signage panel in let feld that enables our partners to gainexposure close to the action These two opportunities allow the exibility to
deliver multiple messages with maximum impact
Make A Statement
760 square eeto digital outfeld signage
Elevate Your MessageIn Right Field 19
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Creative CustomOpportunities
On FieldPromotions
Interactive VideoBoard Promotions
Engage Fans
The Indians corporate partnership team thrives on
building creative branding experiences or your business
Indians ans love the exciting, un in-game promotions
almost as much as the game itsel Along with custom
opportunities, the Indians give your business an
opportunity to represent un or ans through on-feld
and video board events such as t-shirt tosses, an
participation promotions and more
In-GamePromotions
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Make our game yours! With the Indianapolis
Indians you have an opportunity to showcase
your brand throughout the ballpark and even
onto the feld o play By owning a game, your
business will have an opportunity to create
a custom event impacting ans rom the frst
pitch to the fnal out
Own a Game
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The U.S. Army is not your usual client. Our return on investment is counted in the orm o people we touch that
are o enlistment age. Because o that, we have dierent demands and ideas than your usual client. The Indians
have worked with us each year to not only tailor a partnership to our needs, but have also continued to think o
new and better ways o hitting our target market. As a result o their eorts, our event this year delivered more
target leads and exposure than ever beore. U.S. ARMY
460+ leadsgenerated or the U.S. Army
in one game
$4,400raised in jersey auction
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With popular days such as Friday
NightFireworks,ZOOperZaturdays
and Souvenir Sundays, the
Indians deliver a un eature ans
can count on every week and
a method or your business to
connect with ans at the Tribes
most popular games
Own a Day
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FridayFireworks
ZOOperZaturdays
SouvenirSundays
CustomOpportunities
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In Victory Fields 16 years in downtown Indianapolis, it has become an
instant trademark o the city A partnership with the Indians will give your
business a prominent stamp on this beloved ballpark
Owning a piece o Victory Field gives your business an exclusive space at
Triple-A baseballs best ballpark Exemplifed with current locations such
as the Coors Light Corner and Ivy Tech Lawn your brand can be tied
to a destination in the stadium that is reerred to by name
Own a Piece ofVictory Field
Create aDestination
Be a Fixture atVictory Field 2726
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An afliation with the Indians aligns you with a proven
partner deeply rooted in the Central Indiana
communityforthepast125years.Yourbusinesswillalso have the opportunity to activate the partnership in
your own unique way allowing you the chance to use
the Indians name, imagery and logo on your home feld
Beyond theBallpark
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Leverage theIndians Brand
Activate OurPartnership
On SitePromotions
Player and MascotAppearances
C i
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The Indianapolis Indians have always been proud
community partners and oer sponsorshipopportunities to show your business commitment
to having a positive impact
Engagement with existing community projects will
link your brand to the most positive aspirations o
corporate involvement, or help us in creating a new
way to give back
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CommunityInvolvement
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$17,000+raised by the Indians and eight
corporate partners in 2010
25,000+ ticketsdonated via Tickets
or Troops program
25,000+ kidsattend Baseball in
Education annually
30+ schoolswatched Rowdie: Home Run
or Health play last year
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Our ofcial Web site, IndyIndianscom, is the
go-to place or Tribe ans to get up-to-the-
minute inormation about Indianapolis' only
proessional baseball team With live video,
game highlights, an photo albums and onlineticket ordering, IndyIndianscom is where
Indians ans go to learn about yesterdays game,
todays opponent, tomorrows ticket specials
and more
The Indians also produce and distribute a
number o print pieces including the At Bat
Souvenir Yearbook and handy pocket sched-
ules where partners can be displayed
Online and Print Opportunities
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3+ millionpage views during
the 2010 season
100,000+unique visitors per month
100,000+ ansin Indians database
300,000+pocket schedules
distributed
H R
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Victory Field oers a number o opportunities
to host groups o any size Treat clients, sta,riends or other social group to a pre- or
in-game buet in one o Victory Fields two
picnic areas Buets included traditional
ballpark are or premium dinner selections
Indians baseball can also be enjoyed rom
the exclusivity o suite level Victory Field
has seven hospitality areas available or daily
rental, including three open-air terraces that
will allow your guests to enjoy the outdoors
rom an elite location
Home RunHospitality
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1,000+let feld picnic
area capacity
500+capacity Coors Light Corner
3open-air terraces
4luxury suites available
or rent
Tickets
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Full season ticket holders enjoy the
samegreatseatstoall72games
atadiscountofnearly45percent
o the regular gate price With ull-
season tickets you and your guests
will enjoy premium seating, exclusive
events and the ability to purchasethe Indians MVP parking package
The Indians also oer a variety o
exible ticket packages to suit every
liestyle including Hal-Season, Mini
Planpackagesof5-,7-,14-and
21-games and Flex Plans that
include 20 undated tickets that can
be exchanged at the box ofce or
admittance to any home game
Tickets
Discounts or groups
25+7 Unique Ticket
Packages72
Home Games
Tickets start at
$9
2011 SeasonIndIanapolIs IndIans 2011 schedule
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The Indianapolis Indians look orward to
learning more about your business and
working together to orm a perect partner-
ship Its Baseball Up Close and Branding
That Counts with the Indianapolis
Indians at Victory Field
Games by Day of Week:Monday 11 games
Tuesday 11 games
Wednesday 9games
Thursday 9games
Friday 11 games
Saturday 11 games
Sunday 10 games
2011 Season
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72 Indians Home Gamesat Victory Field in 2011
Opening DayThursday, April 7
BUF - Bualo Bisons
CHA - Charlotte Knights
COL - Columbus Clippers
DUR - Durham Bulls
GWN - Gwinnett Braves
LHV - Lehigh Valley IronPigs
LOU - Louisville Bats
NOR - Norolk Tides
PAW - Pawtucket Red Sox
ROC - Rochester Red Wings
SWB - Scranton/W-B Yankees
SYR - Syracuse Chies
TOL - Toledo Mud Hens
All times are Eastern Daylight.All games and times subject to change.Box Ofce Hours September - FebruaryMonday - Friday 9 a.m. - 5 p.m.
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For more inormation, please contact
the Indianapolis Indians
Sponsorship Team
sponsorship@indyindians.com317.532.6935