Post on 22-Nov-2014
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April 8, 2023
Group Presentation onMarket Analysis of Indian Telecom Industry
Presented ByAnand AyushA.Wadut Al MamunBiswadev BaruahRamkumar AyyanarSumit Kr. Dahiya
April 8, 2023
Executive Summary
2nd Largest Subscriber Base
3rd Highest Number of Internet
Users
Rising Penetration Rate
Affordability & Lower Tariff Rates
With a subscriber base of 922.04 million as on 31st January 2014, India has the 2nd largest telecom network in the world.
With 251.59 million subscriptions at the end of March 2014, India stood 3rd highest in terms of total internet users in the
2014.
Urban tele density stood at 139.42 percent and rural tele density is 42.43% as of March 2014 up from 111% and
21.2% respectively in 2009.
Availability of affordable smart phones and lower tariff rates are expected to drive growth in the Indian telecom industry.
April 8, 2023
Market Size
2008 2009 2010 2011 2012 2013 2014 2008 2009 2010 2011 2012 2013 2014
No of Subscribers(in millions)
384.79 562.21 787.28 846.32 895.51 898 922.04
Teledensity
33.2 47.89 66.16 70.9 73.3 73.32 74.5
50250450650850
5
25
45
65
No of Subscribers(in millions) Teledensity
April 8, 2023
Trends in Indian Telecom Sector
• TRAI recommendation: At least 50% of all Rural towers and 33% of urban towers to be powered by renewable energy sources by 2015.
Green Telecom
• Over 62443 uncovered villages in India• On 31st January 2014, the rural subscriber base accounted for 40% of the
total subscriber base
Expansion to Rural Market
• BWA Technologies such as WiMAX have been among the recent developments in wireless communication
• WiMAX is expected to have attracted around 8 to 10 million subscribers and account for around USD 1-1.5 billion in 2012.
Emergence of BWA
Technologies
April 8, 2023
Trends in Indian Telecom Sector
• To boost local research and manufacturing of telecom products, the government has proposed the investment of UD$ 32.2 billion during the 12th five year plan.
Rising Investments
• As part of the recent outsourcing trend operators have outsourced functions such as network maintenance, IT operations and Customer Service.
Outsourcing Non Core Activities
• 7.7 million mobile banking transactions in October 2013 were reported, a 7.1% growth month on month.
• Availability of affordable smartphones is expected to boost the growth of various transactions via mobile; M-Paisa in Vodafone, Airtel Money.
Mobile Banking
April 8, 2023
Future Projections
Over the top users on smartphones are expected to rise from 276.8 million in 2012 to 1.32 billion in 2016.
20% of global Smartphone users were actively using such services,
and this is predicted to reach 45% by 2016. Over-the-top users in 2012 accounted for 2% of the total global
mobile subscription base and are expected to increase to 18% in 2016.
The market is expected to be worth US$166.5 billion in 2016 5G expected to be launched by 2020
April 8, 2023
Market Segmentation
StudentsYoung
Professionals Enterprise Family SpecialService
Type Voice Data Voice Data Voice Data Voice Data Voice Data
Usage Rate High MediumMediumMediumMedium High Medium Low Medium Low
Purpose S/C SN S/C SN CC/GS VC/IA C/S IA C/S VC/SN
Sex M/F M/F M/F M/F -- -- M/F M/F M/F M/F
User Age 15-24 24-35 18-60 18-80 20-25
Peak Hours17:00-20:00
Hrs10:00-17:00
Hrs10:00-17:00
Hrs17:00-20:00
Hrs22:00-02:00
Hrs
Segment Attractiven
ess High MediumMedium High Medium High Medium Low High LowName of Product
Discounted Packs Unlimited Plan
Corporate Connection Family Plan Buddy Plan
April 8, 2023
PESTEL Analysis
April 8, 2023
Porters Five Forces Model
Intensity of
RivalryH
Threats of new
EntranceM
Bargaining power of buyers
H
Threats of substitute
sL
Bargaining power of Suppliers
L
April 8, 2023
Major Players
April 8, 2023
Market Competitors
Total Subscribers
Distribution Channel
April 8, 2023
Company
Company outlet
Company Online Web
Customer
24x7 Customer
Care
Direct sale
3rd Party Portal
Retailer
Bundle
Campaign
April 8, 2023
Recent Developments High Speed 4G technology in Mumbai, Chennai, Bangalore,
Kolkata. TCS and Bharti Airtel have promised to build public toilets
estimated to be Rs 200 Cr 74% FDI in ISP, 74% basic and cellular, 100% in IP, 100% in
manufacture of telecom equipment's. Aircel launches 4G LTE technology in J&K, Tamil Nadu. TRAI drops plans to impose extra fees on social
media(WhatsApp, Skype). Reliance Jio and Vodafone enter into an agreement to build an
8000 Km Submarine telecom and data cable system.
April 8, 2023
THANK YOU