InDesign and Digital Publishing

A quick look at what’s possible with InDesign CS6 and CC

I want flyers, business cards, newsletters and brochures

A new hire guide for tablet users

Newsletter with videos for adobe acrobat users

How do you make all these customers happy?

Newsletter with videos for acrobat reader users

OFFSET AND DIGITAL PRINTING

DIGITAL PUBLISHING

The good news?InDesign does both

Newsletter with videos for acrobat reader users

The not-so good news?Think separate sides of the brain

Interactive PDF

DPS - publish apps

ePUB

Physical PrintingSWF

HTML

Some Digital Publishing Types Interactive PDF eBook Apps ePub/Kindle – ebook with flowable type

(ePub is a specific file type)

Let’s talk about PDF

For the InDesign designer… You can share it with ANYONE who can

download a plug-ino But you are designing for READER not PRO

You can have some interactivity, sound, movies…o But no Flash for tablet/mobile (and buggy for

desktop) It looks EXACTLY like you want (closer to the

print side of the brain)o But – that means it’s less flexible (no screen reflow)

It’s not easy to share with tablet users

Let’s talk about ebooks

Ebook defined An electronic book (variously, e-book,

ebook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices

But, what is an ebook, really?Delivery of information, in an electronic form, on some kind of device

o Computero Tableto Mobile Phoneo eReader

It’s really a website Screen not print Flexible format Variable sizes Might or might not have

o Coloro Audioo Video

HTML

It’s really a website Screen not print Flexible format Variable sizes Might or might not have

o Coloro Audioo Video

HTML

Formats EPUB

o Nook, iPad, Sony reader, Kobo (eReader, touch, arc…)

MOBIo Amazon (Kindle, Fire…)

PDF IBA (iBooks Author)

Devices iPad

o ePUB, PDF, IBA (iBooks), HTML Amazon (Kindle, Fire…)

o AZW, PDF, MOBI, PRC, non-DRM, TXT Nook

o ePUB, PDF Sony Reader

o ePUB, PDF, TXT, RTF, Dov, BBeB Kobo (eReader, touch…)

o ePUB, PDF, TXT, RTF, HTML

Who is your audience? Distribution channel Find your audience from your website metrics Android, Apple iOS, or both Who the end user is determines your workflow

InDesign to eReader Linearization Export to EPUB does not include native ID

artwork Cover page 800x600 EPUBs can’t be larger than 2GB

o Audio and Video are size issues Images (Web formats only)

For the InDesign designer… The biggest issue is Linearization You can tag your content to control the order! No bells and whistles NOT the same file as a print file or an

interactive PDF file

Let’s talk about iPad

For the InDesign designer… Linked Content! Alternate Layouts Linked Styles Liquid Layout!

But…

Let’s talk about DPS

DPS – Single Edition

Basic DPS tidbts Single App vs. Series(issue apps)

o Single Editions are free with CC! You’ll be redesigning your pages multiple times! You’re a software developer not a publisher

o Thanks David Blatner You can have Analytics! You’ve got to get Apple’s approval – not too

“book like” Publishing to the Apple iTunes store is NOT easy

Where to start with DPS?

Starting with DPS Get all the DPS tools – current update Install Adobe Content Viewer on tablet Adobe ID and Developer for iOS/Android Build both Vertical and Horizontal documents –

NOT Alternate layouts

Links http://indesignsecrets.com/where-to-find-the-dpsse-

guide.php https://digitalpublishing.acrobat.com/app.html http://www.adobe.com/products/digital-publishing-sui

te-family/visual-overview.html

http://tv.adobe.com/watch/max-2013/beyond-print-digital-content-from-indesign-pdf-epub-dps-html/