Post on 15-Apr-2017
Increasing Affiliate Revenue Through
Membership Sites
What isMembershi
p?
Increasing AffiliateRevenue ThroughMembership Sites
Belonging, either individually or collectively, to a group. Some memberships may require a fee to join or participate while some do not. Others, as in the case of MENSA, have specific skill requirements that must be reached prior to be accepted into the group. Special privileges or benefits are entitled to members although not all members may have the same rights and privileges.
Membership = Exclusivity
Groucho Marx
“Please accept my resignation.I don’t want to belong to any club that will accept people like me as a member”
What is a Membership
Site?
A membership site is a website
that people join in order to get access
to exclusive members only
content, benefits,community
interaction or special features.
Types of Membership Sites
Increasing AffiliateRevenue ThroughMembership Sites
Online Learning
Digital or Physical Products
Blogs & Content
Event Management
Exclusive Community
Custom Combo
Online Learning
Sites
Increasing AffiliateRevenue ThroughMembership Sites
Notable FactsOver 500 Employees
Purchased in 2015 by LinkedIn for $1.5 Billion Dollars.
Thousands of Topics
Lynda.comOnline education company offering thousands of video courses in software, creative, and business skills. Founded in 1995, the company produces video tutorials. Members have unlimited access to watch the videos, which are primarily educational.
Increasing AffiliateRevenue ThroughMembership Sites
Notable FactsOver 400 Million members
Purchased in 2016 by Microsoft for $26.2 Billion Dollars.
Largest Social Business Site
LinkedIn.comLinkedIn is a business-oriented social networking service. Founded in December 14, 2002 and launched on May 5, 2003, it is mainly used for professional networking.
PROJECTED 2017 GLOBAL SPENDING ON ONLINE LEARNING
$32 BILLION
Increasing AffiliateRevenue ThroughMembership Sites
Estimated$12.2 BillionIn 2017
$4.23 BILLION
2015
Increasing AffiliateRevenue ThroughMembership Sites
2014$2.55 BILLION
GLOBAL LEARNING
MANAGEMENT SYSTEM MARKET
55%
25%
65%
30%
Increasing AffiliateRevenue ThroughMembership Sites
ONLINE LEARNING ANNUAL GROWTH RATE
40%35%
Increasing AffiliateRevenue ThroughMembership Sites
plan createdesign launch promote
support
number of membership sites still operational after 18 months.
35.7%
Customer Profile
AvatarsCreate a customer
avatar to profile the typical user of your
membership site.
Eventually you will call your avatar by name and think of them when
creating content or during marketing phases.
AvatarsWho is a typical member?
What do they do for a living?
What is their lifestyle like?
What are their problems?
Why can’t they find a solution?
What does your site change?
How can I get to them?
Successful Site Examples
Increasing AffiliateRevenue ThroughMembership Sites
Luxury Designer Fashion
netaporter.com
NET – A - PORTER
Is it a Membership Site?
Increasing AffiliateRevenue ThroughMembership Sites
How much does it cost to get in the
EIP Program? ?
NO Membership Fee… But…
BIG Annual Spend
Increasing AffiliateRevenue ThroughMembership Sites
Net-A-Porter representatives will contact a customer when they have reached a specific level of total spending and invite them to participate in the exclusive EIP program.
In some sense, the regular customers are just buying up the things that the EIP members have not purchased!
eCommerce
Membership SiteSuccess Strategies
Prepping and Survival Membership Site
thesurvivalpodcast.com
The Survival Podcast with Jack Spirko
Increasing AffiliateRevenue ThroughMembership Sites
THE SURVIVAL PODCAST focused on practical advice and community contributions to promote a preparatory mindset.
Members are involved in every aspect from basic support to product reviews and sponsor approval.
Specialized Niche
Increasing AffiliateRevenue ThroughMembership Sites
Online Learning & Certification
digitalmarketer.com
Digital Marketer
Increasing AffiliateRevenue ThroughMembership Sites
Digital Marketer found a pathway to shape their existing and revised content into specialized certification programs.
Certified members get their own verification page and access to a private community designed to engage others and use their skills cooperatively.
Learning & Certificatio
n
Increasing AffiliateRevenue ThroughMembership Sites
Blog Content for WP Prospoststatus.com
Post Status
Increasing AffiliateRevenue ThroughMembership Sites
Post Status turned WordPress blogging and news on its head. Brian Krogsgard understood who his ideal member was and built a community around what those members wanted.
He uses the same technologies that his members use. He speaks the same language and provides real community networking for WordPress professionals.
Content & Communit
y
Final Advice
MembersGet to know your ideal members and what they want before you even think about starting your membership site.
The most successful membership models make sure that the users are always the main focus.
Give them what THEY WANT, not what YOU think they need or what other sites are doing.
You are not your members.
Increasing AffiliateRevenue ThroughMembership Sites
be ambitiousDon’t be restrictive in your Membership site. You can transform almost any business to a membership model.
be loudPromote your site with complete intention to get people in your Member site. The competition is fierce!
be availableThe most successful sites provide the most hands-on interaction and live presence to their member base.
be originalThough there may be others in your niche, there is only one YOU in the niche. Fixate about content, not competition.
Increasing AffiliateRevenue ThroughMembership Sites
MEMBERSHIPCOACH.COM@marcuscouch
Marcus Couch