Radio = Your Business

Success

1924

1906

Radio has had a voice in the American Family since 1906

629,000 Listeners 18+ in Metro Grand Rapids

Source: RADAR 92, Arbitron, March 2007, All Radio Stations, Total Weekly Cume, Mon.-Sun., 24-hours, 18+

Radio Accompanies ListenersThroughout the Day

Share of Media Consumption

Source: Veronis Suhler Stevenson, Communications Industry Forecast, 2006-2010 (selected media)

Radio is Mobile and Wireless

Radio =

Reach

Relevance

Receptivity

93%Radio is Ever

Present

Weekly reach

Source: RADAR 92, Arbitron, March 2007, All Radio Stations, Total Weekly Cume, Mon.-Sun., 24-hours, 12+

86%Radio is Relevant

TSL retention since 1996

(Time Spent Listening)

Source: Fall 1996-2006 Arbitron American Radio Trends Time Spent Listening Estimates. Monday-Sunday 6:00am-Midnight, Persons 12+. Based on Arbitron's 94 Continuous Measurement Markets.

41

days of listening

Source: U.S. Census Bureau, Statistical Abstract of the United States: 2007, December 2006

Radio Newspaper Internet

2007 Projected Media Time

92%Radio is Receptive

Retention of lead-in audience during

breaks

Source: “What Happens When the Spots Come On,” by Arbitron, Media Monitors, & Coleman Research, 2006

Lifestyle-driven content

Targeted formats

Personal connections

Emotional bonds

Radio has Strong Audience Loyalty

Audio Neighborhoods

Source: Arbitron Inc./Edison Media Research 2006 study “The Infinite Dial: Radio’s Digital Platforms”

Radio Reaches30 Million Streaming Listeners a

Week

Who is the JQ99 listener?

Adults 25-54 60% Female Household Income $50-$75K + 90% Own their Home 82% have children under 18 70,000 + listeners

Who is The Pledge Listener?

Adults 25-64 50% Male, 50% Female 14,000+ listeners Household Income $75K + Information Seekers –

Bill Bennett’s Morning in America Dr. Laura Dennis Prager Dave Ramsey

Are JQ 99 & 1260 The Pledge Holland only

stations?

Ottawa County

Women 25-54

JQ 99 is #1

The Pledge is #14

Metro AreaKent & Ottawa County

Women 25-54

JQ 99 is #4

The Pledge is #19

Immediacy

Additional Benefits of Radio

Early Response

Affordability

Frequency

Radio reaches your Customers

Radio’s reach, relevancy and receptivity are unparalleled

Lifestyle driven audio neighborhoods facilitate targeting

Immediacy, early response, affordability and frequency

Radio + Listeners = Your Business Success

Conclusion

Want to increase your sales?

Let me introduce you to 84,000 potential customers

Contact:debra@jq99.com