International Fundraising Professional Association (IFPA)

Presenter: Ike Singh KehalCo-Founder & CEO

Presentation for PCMA: Supplier Showdown

Jan 2011, Las Vegas

The IFPA (Fictitious Organization)1. Total members = 45,0002. 40 years old3. 255 Chapters worldwide4. Two annual events in North America

– The International Conference on Fundraising (January)– The Future Of Philanthropy For Nonprofits (July)

5. Event Attendance= 16% of membership6. Event Revenue = $5.75 million7. Revenue Split = 40% attendee & 60% sponsor

fees

IFPA Goals

1.Strengthen IFPA Community

2.Increase Event Participation

3.Increase Revenue $$

Recommended Solution

1. Introduce Hybrid Events

2. On Demand Phase for 6 months (until next event)

3. Stream main sessions (20%)

4. Put remaining sessions On Demand (80%) - available 15

days post event

5. Additional Revenue / Cost Recovery:

– Virtual Expo Hall

– Lower registration fee option for virtual event

6. Problem Solved!!

The Obvious

Explore Beyond the Obvious.Take a Detour >

6

Once Upon a Time

Monologue

7

Fast Forward > Present

The world has Evolved, Advanced….

Monologue

The IFPA MathData based upon scenario

Total IFPA Members 45,000

Total attendees at both events 7,500 / 16%

Sessions & Speakers (approx.) 525 sessions in 2 events over a 2.5 day period

The Vocal Minority / Speakers Upto 600 (7% of attendees)

The (nearly) Silent Majority

At 2 Events: 7,000 / 93%All Up: 44,400 / 98%

Re-visit Challenge At Hand

1.Strengthen IFPA Community2.Increase Event Participation3.Increase Revenue $$4.Expand direct event

participation to beyond 2%

Firstly: IFPA members NOT Kindergarten StudentsThey have a lot of knowledge, give them an opportunity to share their knowledge…….

Monologue DialogueTo

Rethink IFPA Strategy:

How?

The Inspiration

Technology Entertainment Design

Monologue

The Recommendation

TEDX: Independently organized TED event

Upcoming TEDx events

The Tactic for the IFPA

IFPA Virtual: In a Box

Virtual Summit in a Box TM

The Process:• IFPA provides virtual event environment

package “In A Box” to all chapters• Local: Chapters launch Local event as

follows:–Choose 80% content from IFPA Virtual Event

Library –Develop 20% content locally as per priorities–Bigger chapters have 1 day hybrid event– Smaller chapters have virtual only

The Process: continued….

• Revenue: IFPA shares virtual expo hall environment with chapters• Chapters generate revenue by

selling virtual booths and advertising to local sponsors

UtilizeVirtual Tech Innovation

The 3 Pillars of Virtual Event Tech

Collaborative Learning

Rich Profiling & Networking

Mobile: Access,Anywhere, Anytime, Any Device!

http://m.social27.com

Thanks!!Experience VES11 on the Social27 platform:http://VirtualEdgeSummit.social27.comAnd: http://m.social27.com

Blog: http://VirtualEventsHub.comTwitter: @IkeSinghEmail: Ike@Social27.comInfo: www.Social27.com