Increase Conversions With Super Relevant Landing Pages

Using Dynamic Text

Say Hi to Jenn (Again)

Jenn’s Current Landing Pages Lack Message Match

Landing Pages with DTR Increase Relevancy: They “Catch” the Clicks from your Ads.

DTR Let’s Marketers Create Relevant Marketing Experiences From Beginning to End.

• You can use DTR with Dynamic Keyword Insertion with PPC. • You can use it target multiple audiences (e.g. Search Location). • You can use it to personalize your thank you pages.

{keyword: default text} • Braces {}: Braces enclose tag. Replaced by Keyword that triggers

ad. • Keyword: Controls Capitalization. • Colon (:) Use one colon, no spacing. • Default Text: Appears if system cannot trigger keyword.

How to Use Dynamic Keyword Insertion with Your PPC Campaigns

How Does DKI and DTR Benefit My PPC Campaigns?

• DKI increases relevancy by displaying the keyword which triggered the ad in your Ad title, description, display URL, or destination URL. Unbounce’s DTR displays the keyword on your landing page. • Specific Targeting - Google will display the dynamically inserted terms

in bolded text. • Take Advantage of the Searcher’s Verbiage. • Boost CTR - People are much more likely to click on an ad that reflects

what they are searching. • A better CTR a key component in Quality Score.

The Goal of Using DKI is to serve highly relevant targeted ads based on the keyword generated by the search query.

Pro Tip: Avoid Using Broad Match Keywords. You may get ads that look like this

• No IT Intervention required. Jen can fulfill the ad promise of each keyword on her landing page - without having to to get IT to write PHP for Dynamic Landing pages. • Bye-Bye obstacles to conversion. Jen can have consistency

between ad and landing page. • Relevancy and Message Match is achieved. An ad can be

directed to a landing page consistent with the location or phrase specified in the keyword search • Higher CTR and lower CPA.

& DTR =

The quickest & easiest way to build and optimize targeted and relevant landing pages for your PPC

and marketing campaigns.

Questions?

Lou Sturm Customer Success Manager @Unbounce

louise@unbounce.com

Gary Allen Customer Success Content Specialist @Unbounce

gary@unbounce.com