Post on 16-Apr-2017
The Pre-eminence Mindset
This is Jack
Last week, he wasn’t feeling so
hot...
15 minutes and $200 later...
That’s lawyer money at $800 an
hour!
I was so relieved...
And just like that, Jack was back to being
a happy doggo.
✔ Help I needed ✔ Peace of mind
I wanted. ✔ The follow-up
they thoughtI deserved.
Would I switch my vet?
Not a chance.
I want you to come on a journey with me.
Imagine the last person you pitched anything...
Frustrating isn’t it?
What would happen if...
We have lost our way.
We have inundated those who we serve by selling
them instead.
With too much Big Data
With too many Magic Tactics
With too many broken promises
Most people never realize that 80% of the work is done before you step in a
room. That's why they spend their entire lives grasping for magical
tactics instead of changing their entire mindset.
- Ramit Sethi
3 out of 4 executives don’t believe that marketing drives
demand and revenue.
57% of consumers are actively unfollowing
brands.
43% of marketers cannot secure enough
budget.
Why is this our reality?
with ourselves
We are more in
with those we serve
Than we are in
It’s because we ask...
What do we have to say to get people to buy?
Instead of asking...
What benefit do we need to render to
deserve their patronage?
You and I have an opportunity.
The key of all life is value. Value is not what you get, it's what you
give. Jay Abraham
Price is what you pay. Value is what you get.Warren Buffet
This is a perspective
shift.
Pre·em·i·nencemore important.
You > Me
The preeminence mindset is founded on this strong conviction...
I am here to serve you, not sell you.
Catch 22
In order to serve you’ve got to get the
opportunity to do so first.
Why haven’t we got them already?
Because they lack faith.
Information ≠ Advice
We can’t let them fail.
What is our job as a marketer?
Job → Career → Calling
Provide Focus
Most people don’t know what is out of focus till you show them.
They’ll only make a decision to change once they realize what is out of focus.
Focus Leads to Clarity
Just because you see something doesn’t mean
you know what to do about it.
Problem #1
We need to understand their biggest frustrations,
challenges, and opportunities.
Most people are in one of two states
They either know where they are
But don’t know
where they are
going
Or, they know where they are going
But don’t know
where they are!
Do you have clarity on your specific goals for
2017?
Thought Exercise
Clarity Leads to Power
Just because they know their orientation, doesn’t
mean they know what they want.
Problem #2
We must turn abstract needs,
wants, and desires
Into a clear and concise statement of our audience’s
goals.
Power leads to Understanding
Opportunity is missed by most people because
it’s dressed in overalls and
looks like work.
Thomas A. Edison
Thought ExerciseIf Dev Basu bumps into me next year, and calls me aside to ask
me what I’ve done in the last 365
days, I want to tell him...
Just because they’re clear on what they want, doesn’t
mean they feel you “get them”.
Problem #3
Who was the last person who
“had your back”?
How did they make you feel?
Preeminent leaders come from
a position of “hopefulness”
This earns the loyalty, admiration, and respect of everyone you serve
You and I have an opportunity to be
that person.
Understanding leads to certainty.
Without trust, people won’t take
action.
Problem #4
Certainty leads to trust.
To gain trust
We have to put their needs ahead of our
own
Because only then will they believe that you can lead them
To greater results, less frustrations, and more
productivity.
Thought Exercise
What have you done in the last 90 days to inspire other to trust
you?
Trust leads to Action
Focus →Clarity →
Power →
Certainty →Trust →
Understanding →
Action
with my audience than
myself.
I will fall more in love
Thank You