Inbound Marketing

Selling to people in the digital age

Marketing in the digital age

87% of internet users use a search engine and

78% use it to do searches for products and

services.

86% of users stated that using a search engine

allowed them to learn something new or important

that helped him/her increase his/her knowledge.

93% of online experiences begin with a search

engine.

Marketing in the digital age

What is inbound marketing?

• Content creation and distribution

• Lifecycle marketing

• Personalization

• Multi-channel

• Integration

• Focus on getting “found”

• Earning it

What is inbound marketing?

Why is inbound marketing

important?

How does it work?

CONTENT IS

(BUT ONLY IN THE RIGHT PLACE AT THE

RIGHT TIME)