Inbound Marketing For Trades & Service Businesses

Post on 13-May-2015

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Junction Creative Solutions wants to help British Columbia trades and services businesses make the most of their marketing dollars. Our proven strategies can help you stop wasting money on Yellow Pages ads and start getting more leads and sales. If you could use a fresh approach to your marketing, get in touch with Junction at contact@junctioncs.com today!

Transcript of Inbound Marketing For Trades & Service Businesses

ARE YOU STILL WASTING MONEY ON ADVERTISING IN THE YELLOW PAGES?

Wednesday, 5 December, 12

OF PEOPLE UNDER AGE 55

USE SEAR

CH ENGINE

S FIRST

85%Wednesday, 5 December, 12

1 IN 3 CANADIANS HAVE A

SMARTPHONEWednesday, 5 December, 12

OF SMARTPHONE USERS MAKE

LOCAL SEA

RCHES

61%Wednesday, 5 December, 12

INBOUND MARKETINGFOR TRADES & SERVICE BUSINESSES

INTRODUCING

Wednesday, 5 December, 12

LOCAL & MOBILE ADVERTISING + INBOUND MARKETING

=REAL, MEASURABLE

RESULTSWednesday, 5 December, 12

STEP 1.TRAFFIC ACQUISITION

Wednesday, 5 December, 12

WE FIND WHERE YOUR POTENTIAL CUSTOMERSARE, THEN WE PUT YOU IN FRONT OF THEM.

Wednesday, 5 December, 12

SEARCH ENGINE OPTIMIZATION

ONLINE ADVERTISING

1. UNDERSTAND YOUR BUSINESSES’ OBJECTIVES AND GOALS

2. RESEARCH YOUR MARKET AND COMPETITION

3. ASSESS TACTICS, TECHNOLOGIES & NETWORKS

4. RESEARCH KEYWORDS & PLACEMENTS

5. DEVELOP & EXECUTE CAMPAIGNS

TARGETED WEBSITE TRAFFIC

MEASUREMENT & ANALYSIS

Wednesday, 5 December, 12

STEP 2.LANDING PAGES

Wednesday, 5 December, 12

WE ENSURE THAT WHEN A USER CLICKS YOUR AD, THEY END UP ON A PAGE THAT MATCHESEXACTLY WHAT THEY WE’RE LOOKING FOR.

Wednesday, 5 December, 12

TARGETED WEBSITE TRAFFIC

TARGETED LANDING

PAGES

BUY NOW!

SIGN UP FOR OUR EMAIL NEWSLETTER!

MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE TEXT DOWN

HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS

TARGETED TO PRODUCTS / SERVICES

TARGETED TO GEOGRAPHIC REGIONS

MEASUREMENT & ANALYSIS

THIS TEXT WOULD

EXPLAIN HOW THE CUSTOMER

ABSOLUTELY, POSITIVELY CAN”T LIVE

WITHOUT YOUR

SIGN UP FOR OUR EMAIL

MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE

BUY NOW!

SIGN UP FOR OUR EMAIL NEWSLETTER!

MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE TEXT DOWN

HER TO EXPLAIN YOUR FEATURES AND BENEFITS MORE TEXT DOWN HER TO EXPLAIN YOUR FEATURES AND BENEFITS

TARGETED TO MOBILE DEVICES

Wednesday, 5 December, 12

STEP 3.LEAD CAPTURE

Wednesday, 5 December, 12

EVEN IF A CUSTOMER DOESN’T BUY RIGHT AWAY, WE USE GOOD CONTENT, SMART DESIGN & A CLEAR CALL TO ACTION TO GET THEM INTO YOUR SALES FUNNEL.

Wednesday, 5 December, 12

CAPTURED LEADS

CUSTOMER RELATIONSHIP MANAGEMENT

SYSTEM

MEASUREMENT & ANALYSIS

MORE SALES.MORE REVENUE.MORE PROFIT.

EMAIL MARKETING

REMARKETING ADS

YOUR SALES TEAM

Wednesday, 5 December, 12

STEP 4.CONVERSION OPTIMIZATION

Wednesday, 5 December, 12

WE USE PROVEN STRATEGIES & INDUSTRY BEST PRACTISE TO, TEST, ANALYZE & CONTINUOUSLY IMPROVE EVERYTHING WE DO.

Wednesday, 5 December, 12

TRAFFIC ACQUISITION COSTS

SITE CONVERSION RATES

AVERAGE ORDER VALUES

THE CONVERSION FUNNELCONTINUALLY TEST & OPTIMIZE KEYWORDS,

PLACEMENTS & ADSCONTINUALLY TEST & OPTIMIZE KEYWORDS,

PLACEMENTS & ADS

TEST AND OPTIMIZE LANDING PAGE CONTENT AND COPY

FOCUS EFFORT AND SPENDING WHERE IT MAKES THE GREATEST RETURN

Wednesday, 5 December, 12

WHAT DOES THIS LOOK LIKEFOR YOUR PROSPECTIVE CUSTOMER?

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4. PROSPECT’S INFO IS CAPTURED

2. PRoSPECT CLICKS AD 3. AD CLICKS TAKES PROSPECT TO

TARGETED LANDING PAGE

5. CONTACT IMPORTED INTO CRM FOR FOLLOW UP OR EMAILS

1. PROSPECT MAKES SEARCH

MORE LEADS&

MORE SALESWednesday, 5 December, 12

IF YOUR BUSINESS COULD USE A FRESH APPROACH TO GENERATING

MORE LEADS & MORE SALES, GET AHOLD OF JUNCTION TODAY.

Wednesday, 5 December, 12

CONTACT@JUNCTIONCS.COM604-700-7331

Wednesday, 5 December, 12