Post on 20-Aug-2015
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Joseph Jaffe jaffe@startupsforbrands.com
@jaffejuice#hashtag
INBOUND Bold Talks SeriesAugust 21st, 2013
New Media (2005)
What’s the Next Big Thing?
Customer Experience (2010)
Writing the book on the future (4 times)
Social Media (2007)Common Sense
(2013)
Innovation:
Innovation is “past the product” – Greg Guidotti, Kraft Foods
“New approaches that achieve amazing outcomes and change the game”
๏ Gogo was incubated by Dell
๏ Instagram was acquired by Kodak
๏ Craigslist was invented by YellowPages
๏ Flipboard was piloted by Conde Nast
๏ Get Glue was accelerated by Orville Redenbacher’s
๏ Square was sold to American Express
๏ Soap.com was created for Target
๏ Acquired by Amazon for $550m
๏ Mint was created for Intuit
๏ Acquired by Intuit for $170m
What if?
ADDITIVEADDITIVE EVOLUTIONARYEVOLUTIONARY
Why can’t startups help solve brand’s problems?
Why can’t brands ask the same questions as startups?
Sit or Squat
• Obvious: Pampers
• Changing Tables
• Less Obvious: GAP
• Partner with Developers on the FRONT end (esp. customers) and serve customers on the BACK end (consumption)
• Be the Foursquare