IN TIMES OF CRISIS ORGANISING AND RECRUITING IN THE WORKPLACE

IGNORING THE CRISIS IS NOT AN OPTION

CHALLENGES

Defining the crisis: Media in turmoilLoss of employmentOutsourcing Emergence of new media

CHALLENGES

Trade Unions in Crisis Impact on union membership Impact on union activity Change in work patterns

Crisis breeds FearCHALLENGES

Sit Down You're Rocking the Boat

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OPPORTUNITIES

We Can Shout Stop

BUILD SOLIDARITY BREAK THE CYCLE OF ISOLATION EMPOWER THE INDIVIDUAL

OPPORTUNITIES

How Relevant Are We?Women

Young PeopleStudents

What are the issues?Abuse of InternsGender Pay GapExecutive Pay Pensions Ownership Work Practices

RELEVANCE IS KEY

Most people say they were not asked to joinMake recruitment a central plank of union activity Set Targets Monitor progressTailor material Use variety of media

RECRUITMENT

Plan your strategy Engage activists at every levelBuild on achievementsMap workplaces

RECRUITMENT DOES NOT JUST HAPPEN

Do your homework

Back to BasicsContact former membersMonitor departuresMake joining easy Eliminate red tape

National strategy Training for recruitment

THE NUJ EXPERIENCE