In my InboxIssue 005 Mar 2009

TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK

Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/

The Key

Good featureBad feature

In the inbox

Reinforcement of the web address

Use of web address in From Field.

Attractive saving offer

Email without images

No content displayed without images

Email with imagesGood use of third party

award imagery to increase

trust.

“Deal” styling not followed

through on the email as a whole.

Blue styling sinks into

background so saving

message is not reinforced.

Where’s the 80% saving?

The landing page

No % saved information is

displayed

“Deal” styling is consistent and follows through from the email

Good persuasive

copy

In my InboxIssue 005 Mar 2009

TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK

Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/