Post on 21-May-2020
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Ceramic Products Market in Japan
Ceramic Products Market in JAPAN
Prepared by: Sonia PUPAZA sonia.pupaza@gmail.com
www.EUbusinessinJapan.eu
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Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Intro
10:34 10:5710:4610:30
Trade Trends Tableware Housing
10:32 11:07 11:15
Bioceramics Recommendations
Table of Contents ●Trade Trends●Tableware ●Housing●Bioceramics●Recommendations
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Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Intro
10:34 10:5710:4610:30
Trade Trends Tableware Housing
10:32 11:07 11:15
Bioceramics Recommendations
Table of Contents ●Trade Trends●Tableware ●Housing●Bioceramics●Recommendations
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Topic 3 Contact
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Trade Trends
Ceramic Products Market in Japan
EU Ceramic Production by value
www.EUbusinessinJapan.eu
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Trade Trends
Ceramic Products Market in Japan
EU Ceramic Exports to Japan by value
www.EUbusinessinJapan.eu
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Trade Trends
Ceramic Products Market in Japan
EU % of Total Japan Imports by Place of Origin (2015)
Total Japan’s Imports by Value
Tableware (Ceramic) 17%
Tableware (Porcelain) 20%
Wall&Floor Tiles 23%
Sanitary-ware 4%
Refractories 15%
Technical ceramics 11%
www.EUbusinessinJapan.eu
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Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Intro
10:34 10:5710:4610:30
Trade Trends Tableware Housing
10:32 11:07 11:15
Bioceramics Recommendations
Table of Contents ●Trade Trends●Tableware ●Housing●Bioceramics●Recommendations
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Topic 2
Topic 3 Contact
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Topic 4
Tableware Trends
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● HORECA usage - middle ranged products● Replacing damaged products - 100 Yen Shops● Gifting - focus on single items● Gifting - various celebrations (Christmas, Halloween…)● Consumers types: office-ladies, housewives, salary-men, silver● Consumers spend large sums on things they truly want● Consumers-Men started to shop high end niche design products● Print media has a strong influence● Products style: minimalist, romantic-floral, ethnic, Japanese modern● Products should posses distinctive appealing features● Products size should be adapted
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Tableware Retail System
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Department Stores: Isetan, Mitsukoshi, Takashimava, Daimaru, Matsuzakaya, Sogo, SeibuGeneral Merchandise Stores: Ito-Yokado, Aeon, Daiei and SeiyuLifestyle Stores: Franc Franc, Afternoon Tea, Loft, Tokyu Hands, Muji, Tokyo Interior, Nitori.Home CentersDirect Marketing
E-commerce: Rakuten, Amazon Japan, Yahoo JapanDirect mail catalog: Senshukai, Cecile, Belluna, Mutow, ... TV shopping: The Shop Channel, QVC
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Tableware Challenges
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Diversity
● Shorter shelve life
● Cheaper Asian copies
● Limitations for mass-production goods
● Excessive/Individual
● PackagingSecuring adequate inventory
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Tableware Opportunities
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Original, unique, ethnic, functional, adapted products
● High-end designed products targeting men
● Japanese already know and embrace European lifestyle
● Japanese changing lifestyle
● Lifestyle Shops increased popularity
● e-commerce and TV shopping widely used
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Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Intro
10:34 10:5710:4610:30
Trade Trends Tableware Housing
10:32 11:07 11:15
Bioceramics Recommendations
Table of Contents ●Trade Trends●Tableware ●Housing●Bioceramics●Recommendations
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Housing Characteristics
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Average house age ~ 30 years
● Retain 0 value after 10-15 years
● Japanese are unattached to building, but to land
● Secondary House Market <15% market share
● Japanese buy once in a lifetime
● Do not fix but “scrap and rebuild“
● Ready-made mass customized houses
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Housing Trends
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Housing units stock is slightly increasing
● Houses stock % of total decreased in favor of apartments
● Secondary House Market ~ 14%
● Government measures (2012) to double the secondary house
market by 2020
● Demand for office spaces in major cities slightly increasing
● 2020 Olympics a motif for new hotels and renovations
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Tiles Imports Challenges
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Buildings short lifetime
● Constant design renewal necessity
● After-sale services are needed
● Japanese consumer lack of awareness
● Adapting to the Japanese needs
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Tiles Imports Opportunities
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Japanese consumer interested in Western style homes
● Architectural design offices and home builders increasing
interest in foreign lifestyle
● Increasing number of Western style hotels
● Large stock not necessary (negotiable)
● Internet re-housing shops
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Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Intro
10:34 10:5710:4610:30
Trade Trends Tableware Housing
10:32 11:07 11:15
Bioceramics Recommendations
Table of Contents ●Trade Trends●Tableware ●Housing●Bioceramics●Recommendations
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Dental Implants Trends
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Increasing number of dentists● More women enter dentistry domain● Increasing number of dental clinics● Aging population● Changing perception of dental implant benefits● Increasing public awareness and interest in dental care● Predominant premium dental● Increasing number of CAD/CAM milling centers
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Bone Implants Trends
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Increasing number of medical clinics● Increasing number of doctors specialized● Increasing public awareness of treatment options● Health insurance covers the procedure● Aging population ● Increasing number of patients in need● Increasing number of people opting for joint replacement
surgeries as the surgeries become minimal invasive● Increasing demand for large joint replacements● Demand for high quality products and customized products
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Bioceramics Challenges
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● High costs to register a new medical device● Time consuming regulations● No recognition between EU & Japan regarding GMPs● Introducing the newest products● No medical insurance for dental implants● Pricing & reimbursement for Joint Replacement providers● Japanese are very conservative (doctors and patients)
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Bioceramics Opportunities
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Improved Authorization Process● Growing awareness and demand for dental implants and
joint replacement ● Most implants & related technologies are imported● Aging population, in need for medical treatments● Afford the costs and willing to spend● Absolute size of the potential market● Increasing number of clinics and training centers● Increasing use of modern technologies
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Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
Intro
10:34 10:5710:4610:30
Trade Trends Tableware Housing
10:32 11:07 11:15
Bioceramics Recommendations
Table of Contents ●Trade Trends●Tableware ●Housing●Bioceramics●Recommendations
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Topic 2
Topic 3 Contact
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Recommendations
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Choosing Shop/Office Location
○ the proximity to shops with similar or complementary
products
○ the area is visited by your targeted consumers
○ office space in the right building
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Recommendations
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Adapt your Product to the market needs○ Demand for single item○ Short life-cycle○ Large variety○ Adapt the size of products○ Severe Quality control○ Prepare a story for your company, products○ Explain important features○ Brand it and emphasis EU image○ Do not rely entirely on your partners to chose from your products
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Recommendations
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Pay attention to Consumers` behavior
○ Attracted by exotic, novelty and brands
○ Easily influenced
○ High expectation for complimentary services
○ Minimum concern about price
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Recommendations
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Visit & Exhibit at Fairs
○ Attend trade fairs in Europe
○ Attend trade fairs in Japan
○ Attend presentations during fairs
○ Company presentation opportunities
○ “Match-making” opportunities
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Recommendations
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu
● Business Partner○ Find a way to communicate in Japanese○ Personal relationship before business relationship○ Get recommended and show commitment○ Accept small orders for start○ Keep a close contact and supply fast all needed information○ Avoid exclusivity in agreements○ After setting business - need a communication representative○ Lobby is needed
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Thank you for your attention!
Questions?
For later questions or remarks you may contact me by email: sonia.pupaza@gmail.com
Ceramic Products Market in Japan
www.EUbusinessinJapan.eu