• In 2009, Boys & Girls Clubs of Indianapolis worked to integrate the BE GREAT theme into its marketing and fundraising efforts. – Integrated into advertisements, brochures,

direct mail, display boards, business cards, billboards, website, and viral videos.

• The BE GREAT campaign provided consistency in all of our messaging.

• BE GREAT has inspired our members, staff, Board Members, and donors to share what they want to BE.

• BE GREAT has inspired the community to BE INVOLVED!

• BE GREAT has inspired donors to BE THE ONE!

Quick Facts

Business Cards

Club Decorations/Inspirations

Brochure

Fact Sheet

Direct Mail

Direct Mail

Direct Mail

Display for Fairs

Print Advertisement

Billboard

TV Advertisements/PSAs

Trouble viewing video? Click here.

TV Advertisements/PSAs

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Viral Video

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Website

Questions

• Coco Wolf, Director of Marketing/PR

• 317-920-4700 x15

• coco@bgcindy.org