Improving “The Market” Slide in a medical presentation?

What does the fox say about

We created a presentation

for a company in the field

of multiple sclerosis.

Their

market

slide:

We received their original slide deck

• No structure

• No clear flow

• Too much

information

• Too many colors

In addition….

:Predominant age: 20-40

1:1000Worldwide incidence

Higher

incidence in

Northern

European

descent and in

temperate

climate, but the

latitude gradient

is decreasing

The ratio is

increasing now

189 per 100,00

↑↑prevalencein Sweden 1–3% risk of MS among 1st-degree relatives

worse prognosis

Highly variable and unpredictable

MULTIPLE SCLEROSIS: leading cause of non traumatic

neurological disability among young adults in Europe

Title is too long and fonts are

too small. Slide titles should

be dominant and immediately

noticeable.

Read more about perfecting a

slide’s title here.

:Predominant age: 20-40

MULTIPLE SCLEROSIS: leading cause of non traumatic

neurological disability among young adults in Europe

The ratio is

increasing now

189 per 100,00

↑↑prevalencein Sweden 1–3% risk of MS among 1st-degree relatives

worse prognosis

Highly variable and unpredictable

1:1000Worldwide incidence

1:1000 is a difficult figure to

relate to and could seem

insignificant. The total number

of patients would be easier to

comprehend.

Higher

incidence in

Northern

European

descent and in

temperate

climate, but the

latitude gradient

is decreasing

:Predominant age: 20-40

MULTIPLE SCLEROSIS: leading cause of non traumatic

neurological disability among young adults in Europe

1:1000Worldwide incidence

The ratio is

increasing now

1–3% risk of MS among 1st-degree relatives

worse prognosis

Highly variable and unpredictable189 per

100,00

↑↑prevalence

in Sweden

With all due respect to the

Swedes, growing prevalence

in Sweden is not motivating

to most investors.

1:1000Worldwide incidence :

MULTIPLE SCLEROSIS: leading cause of non traumatic

neurological disability among young adults in Europe

The ratio is

increasing now

189 per 100,00

↑↑prevalencein Sweden 1–3% risk of MS among 1st-degree relatives

worse prognosis

Highly variable and unpredictable

Predominant age: 20-40

Ranges are difficult to grasp. Better to

show a single number such as the

average or the median. Your backup

materials should include all researched

data and their sources, of course.

We took the time to understand the story they wanted to tell.

The main points were that MS:

Is a highly

prevalent

neurological

disease

Affects

mostly

women

Debilitates

young

adults

Is highly

genetic

A four step

process

Share

Structure and flow

Slide 1: Market

Show a large picture that

represents the patient population

(young, female, disabled,

Caucasian). Market size will

appear on the slide.

Slide 2: Demographic

Create a set of icons for the 3

main characteristics (young,

female, genetic). Show data for

each.

To prevent information overflow,

we split the data into two slides.

1

Before After

Is a highly prevalent

neurological disease

2.5M people are

affected by MS

More prevalent in women 67% women

Affects young adults 27yrs at onset

Is highly genetic ~2% close families

Tangible languageWe created meaningful short sentences.

Numbers that are easy to relate to were added.

2

Relevant backgroundsWe prepared two color

backgrounds that reflected

the field of neurology.

3

Images that workWe found an appropriate image of the target

demographic and designed the fitting icons.

4

Piecing it

all together

Share

2.5M peopleare affected by MS

The leading cause of

nontraumatic neurological

disability among

young adults.

27yrs

at onset

67% women

~2% close family

Before After

Click here to download

your free copy of our

eBook about creating

great medical

presentations.

Chen Sirkis owns CadenSee,

a medical-focused

marketing communication &

lead generation consulting firm.

Let’s keep in touch!