Impressions on Mobike from Shenzhen - HvA CMD

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Transcript of Impressions on Mobike from Shenzhen - HvA CMD

Bike sharing in ShenzhenIskander Smit, @iskandr, May 16, 2017

@iskandr

Innovation Director

chairman foundation

visiting professor

Iskander Smit

We craft digital productsthat people love to use

Teams dedicated to the client products

From smart to intelligent city

Urban grid + people + intelligent things

What is the role of things as citizens? Make intelligent things purify the air

PPP research project

Shenzhen what to learn

1980 2010

Shenzhen makers of the world

Bike sharing Mobike

https://www.youtube.com/watch?v=5pJNxg81JnI

Bike culture fight the rain Picture by Monique van Dusseldorp

Bike culture electric bikes Picture by Peter Bihr

72It’s not a van Moof. But 300$ and used everywhere

Bike culture more electric bikes Picture by Marco van Heerde

Bike culture maker culture Picture by Monique van Dusseldorp

75App sends you the code for the number lock

Bike sharing Ofo Picture by Marco van Heerde

Bike sharing Mobike

Bike sharing and more brands Picture by Peter Bihr

CHINACHANNEL.CO

https://www.slideshare.net/MatthewBrennan6/china-bike-sharing-report-march-2017

CHINACHANNEL.CO

DAILY ACTIVE USERS (THOUSANDS)DATA SOURCE: QUESTMOBILE FEB 2017

9 1847

112

303

438487

812

978

12 139 10

69

143

255306

486

MAY-16 JUN-16 JUL-16 AUG-16 SEP-16 OCT-16 NOV-16 DEC-16 JAN-17

AUGUST: MOBIKE ENTERS BEIJING

SEPT END: MOBIKE ENTERS GUANGZHOU

NOV: MOBIKE ENTERS SHENZHEN & CHENGDU

OCT: OFO STARTS DEPLOYING OUTSIDE UNIVERSITY CAMPUSES

BEIJING SHANGHAI GUANGZHOU SHENZHEN

POPULATION(MILLIONS) 24.19 21.72 14.04 11.37

OFO BIKES IN CIRCULATION (THOUSANDS) 150 100 80 80

MOBIKES IN CIRCULATION (THOUSANDS) 150 100 100 100

END OF 2016 ESTIMATED TOTAL SHARED BIKES IN CIRCULATION 360 200 200 320

END OF 2017 PREDICTED SHARED BIKES IN CIRCULATION 540 600 350 320

END OF 2016 BIKES PER CAPITA (BIKES/POPULATION) 1.5% 0.9% 1.4% 2.8%

FUTURE MAXIMUMSHARED BIKES PER CAPITA (BIKES/POPULATION)

2.5% 2.5% 2.5% 2.8%

Data Source: Tencent TechCHINACHANNEL.CO

TIER 1 CITIES

Find the bike

Find the bike

Scan to open

Managing your life

From shopping to energy bills

and paying everywhere, from shops to stalls

Includes Mobike

WeChat

Tencent WeChat as the IoT operating system

76Tubeless tires

Bikes and the city? Picture by Marco van Heerde

Bikes everywhere

Bikes everywhere Picture by Peter Bihr

Mobike & WeChat an important combination

The key Bike-sharing plan made easy Pay directly with WeChat pay. Based on solid bikes + smart lock

Why is it different? The current systems create a kind of mess. People made their own bikes by sabotaging the system (Ofo bike) Making the bikes connected solves this.

And what is more to say? It is a huge success and growing. The perfect fit on the WeChat payment culture But bikes are now ‘polluting’ the city

Thanks@iskandr

Pictures from Shenzhen by Monique van Dusseldorp and Peter Bihr