Post on 15-Apr-2017
INFOGRAPHIC:
“A graphic visual representation of information, data or knowledge intended to present complex
information easily and clearly.”
WHAT
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STATISTICS
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WHY
People remember of what they hear
People remember of what they read
People remember what they see & do
10% 10%20% 80%
WHY INFOGRAPHICS?
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WHY
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Fast and easy to digest
Fun and engaging
Provide value to your readers
Possibility to go viral
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MEDIUM
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Social media
Websites
Television
Advertisement
Resume
INFOGRAPHICS
ARE USED EVERYWHERE
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TALENT
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SERVICES
WHAT WE DO?
Gathering your data
DATADesigning as perbrand Guidelines
DESIGN
Launch & Promote
PUBLISH
01 02
03
SERVICES
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SERVICES WE OFFER:
INTERACTIVE INFOGRAPHIC
MOTIONGRAPHIC
STATICINFOGRAPHIC
PRESENTATIONGRAPHIC
WORK
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ALL YOU NEED TO KNOW ABOUT
PAWN BROKINGPAWN BROKING
Pawnbroking is a fast, easy & safe way to secure loans against your assets.
TALK TO US
Click a picture of your asset
Send you items to us by next day by courier
Cant post it?
Its freeIts fastIts fully insuredLog onto
www.unbolted.com
Share your picture with us
We will send specialist handlers as needed
No long formsNo loan officersNo approvals to wait for
DROP OFF YOUR ITEM
ACCEPT LOAN, RECEIVE MONEY
ONLINE PAWN BROKING MADE EASY
7MYTHS ABOUT PAWN BROKING
MYTH #1IT IS EXPENSIVE
WHAT IS PAWN BROKING?
MYTH #3I ONLY GET A SMALL PERCENTAGE
OF THE VALUE OF MY ITEM
MONTHLY INTEREST RATES
AVERAGE LOAN SIZES FOR ONLINE PAWN BROKERS
Text required here.
Need to speak with them . Need permission for that
Need to speak with them . Need permission for that
Need to use one asset
22 ct, Asian jewelry, 500 grams, Indian gold
3-3.5%CREDIT CARD
INTEREST RATE5.4%
TRADITIONAL BANKS
22-41%PAYDAY LENDERS
2.75%UNBOLTED
TO BE DELIVERED
TRADITIONAL PAWN BROKERS
MYTH #2
I NEED A LOT OF MONEY QUICKLY. PAWN BROKING IS FOR £ 100 OR LESS.
MYTH #4 I WILL LOSE THE ITEM IF I PAWN IT
H&T ONLINE
SUTTON & ROBERTSONS
Need to speak with them. Need permission for that.
UNBOLTED£ 10,000
Need to speak with them. Need permission for that.
BORROLoans of 2 million
£
UNBOLTEDH&T ONLINE MONEYSHOP BORRO SUTTON & ROBERTSONS
(MONEYSHOP)
MYTH #5THE PAWN BROKER CAN SELL MY ITEM
AT A PROFIT (YOU GET THE REMAINING)
MYTH #6 NOT MANY PEOPLE DO IT?
MYTH #7THIS INDUSTRY IS FULL OF
FLY-BY-NIGHT OPERATORS
of pawned items are returned to the customer, The ownership of the item does not change if it is repaid for.
They can not. Any surplus after deducting fees and interest will be paid back to the customer.
WRONG!85%On an average,
NO!
of people do it.
of people who have used pawnbrokers are satisfied by it.
3%
95%
Pawnbrokers are regulated by The Financial Contract Authority, which operates under the Bank of England.
OVER THE YEARS HE HAS INVESTED IN
A LARGE FLEET
+
COMPLEX BY THE RIVER
{ {SHOWERS CHANGING ROOMS
OFFICE
080706050403020100
MAY
JUN
JUL
AU
G
SEP
OC
T
IN A TYPICAL SEASONBill’s business starts o� slow in May and then increases between June and August during the summer months. It falls away in September and October.
MON
TUE
WED
THU
FRI
SAT
SUN
USE OF RAFTS OVER THE WEEK
USE OF RAFTS OVER THE WEEKEND100%
20%-30%
Bill is normally using all his rafts over the weekend, but only between 20% and 60% of them (depending on time of year) during the week.
UTILIZATION OF RAFTS DURING THE SEASON
UTILIZATION OF RAFTS DURING THE WEEK
BILL RUNS A RAFTING BUSINESSBill runs a rafting business that he set up over ten years ago. His season runs from May until October. During other months the weather conditions make it unsafe to go rafting.
JAN FEB MAR APR NOV DEC
MAY JUN JUL AUG SEPT OCT
Bill is always looking at ways to in -crease his sales. A few years ago he
ran a Groupon deal which o�ered his customers a 50% discount. He paid Groupon 20% and therefore
received 30% of his normal sale price for each trip sold.
DEAL WITH GROUPON
OFFERS50% DISCOUNT
$225,000Vouchers5000
generated
in revenue
+
Customers got frustrated with how long it was taking for them to schedule their trip
Customers began to express their frustration on websites like Yelp
Bill experienced a drastic decline in bookings made through his own website. He couldn’t work out whether the decline was due to Groupon or due to them reading the reviews on Yelp.
CUSTOMERS GOT FRUSTRATED
Following the end of the deal, customers immediately began to contact Bill’s rafting company to make bookings.
Unfortunately, Bill only employed two administrators who also answered the phone to take bookings. His business was not geared up to answer so many calls at once.
Even though customers were able to leave messages, Bills administrators couldn’t get back to customers until after hours because they were so busy answering the phone during the day.
HE EMPLOYED MORE ADMINISTRATORS +
ONE RAFT EIGHT PEOPLE TWO GUIDES
+=$150 charge
per
$100 tip per
trip
at the end of the season
$4,500Increased revenue only
478 more trips
2,780 No. of customers serviced
$112,280spent on additional guides & food
$35,000on administrators
+
$142,780GROSS PROFIT DECLINED BY
INSPITE OF:
THE FOLLOWING YEAR900800700600500400300200100
OVERALL SALES
900800700600500400300200100
LOCALS TAKING TRIPS
LOCALS IN PRESENT SEASONLOCALS IN PREvious SEASON
20DECREASED BY
%
Whilst the number of tourists taking rafting trips increased, the number of locals taking trips decreased by nearly 20%. The poor reviews on Yelp from the previous season made his services look inferior to his competition. Also, since many consumers had taken a rafting trip the previous season, they were less inclined to make a booking this season.
MAY JUN JUL AUG SEPT OCT MAY JUN JUL AUG SEPT OCT
Groupon approached Bill again to carry out another Deal; they even
o�ered to only take 12% of the transaction as a fee. Bill still rejects them as he knows that even if they
didn’t charge him anything, he’d only be break even at best
12%
TRANSACTION FEE
ONLY
INSTEAD BILL IMPLEMENTS FULL SEATSFULL
SEATS
Bill implements Full Seats, having seen it listed as an extension to his existing booking system. Bill realizes that demand for his rafting trips depends on a number of variables such as:
TIME OF THE DAY
DAY OF THE WEEK
TIME OF THE YEAR
WEATHER
increases the deal the more people are in a raft.
Discounts only come into play once a raft has more than two people in it.
OFFERS BIGGER DISCOUNTS
DURING OFF SEASONWEEKENDS
ON
THROUGHOUT THE YEARWEEKDAYS
ON T&C
BUILDS NEW PRICING MODEL
THE FULL SEATS SOLUTION
Bill publishes these deals on his own website using the Full Seats widget.
He also allows his rafting trips to be sold by members of the Full Seats distribution network.
He contacts a local hotel and o�ers them a commission for selling his services. The hotel signs up for an Agent account in Full Seats and adds a widget for Bills’ rafting trips on their own website.
THE GROUPON PROBLEM
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WHY CHOOSE US?
SATISFACTION GUARENTEED
QUICK DELIVERY TIME
MULTIPLEREVISIONS
CLIENTS
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BILL EXPERIENCES A SHARP INCREASE IN SALESBill experiences a signi�cant increase in sales from customers using the Full Seats invite to friends and from Full Seat Distribution Partners. He also manages to absorb the new business into his existing structure as it is entirely administered online.
On days when the weather isn’t great, Bill is able to con�gure his pricing to o�set any decline in bookings. Bill is also able to con�gure deals in Full Seats when he has last minute availability.
In addition to traditional Distribution Partners, last minute deals can be pushed out to users of the Crowd Tripper mobile app within a 50 mile radius; alerting them to the deal.
TRADITIONAL DISTRIBUTION PARTNERS
CROWD TRIPPER APP+
PUSH OUT LAST MINUTE DEALS WITHIN A 50 MILE RADIUS