Post on 15-Apr-2017
PRESENTER
Denisse Gutiérrez
UX Design Researcher@neniza_
PRESENTER
Miguel MedinaUI/UX Designer
@MiigueelMediina
HOST
Jorge SymondsContent Creator
@jorgepistola
Agenda- From Analytics to business actions- Integrating Data and UX- How to understand User Behavior?- Case study example - Takeaways- Q&A
#NearsoftUXwebinar
From Analytics to Business Actions
Integrating Data and UX
How can we get INSIGHTS from Data?
1. Set your business goal
2. Identify symptoms in the data
3. Understand user behavior
4. Define your business action items
BUSINESS GOAL:
CASE STUDY:
- Promote the benefits of using the app
- Convert new users
- High Bounce Rate of 77.02%- Low conversions to 20%. (Only 20% of users engage with the
product)
CASE STUDY:
ANALYTICS SYMPTOMS DETECTED:
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CASE STUDY:
DevelopersSan Francisco, CA25-34 years old
CURRENT USERS:_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Usability Testing/Interviews
WHAT WE DID:
- 1 on 1 sessions with users
- Let users interact with the product
- Ask them to complete specific tasks
- Understand users’ behavior
UX METHOD USED:
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BUSINESS ACTION ITEMS:
CASE STUDY:
- Change the language to “Add plug in” instead of “Install button”
- Create a brief video to visualize the benefits of using the app.
DATA UPDATE RESULTS:
CASE STUDY:
- Bounce Rate decreased from 77% to 69%
- Users installing the app from 20% to 32%
ANALYTICS SYMPTOMS:
Low Visits
High Bounce Rate / Low conversions
Exit Rate
Low Page Views_
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UX METHOD:
Remote Moderated Research
Usability Testing / Interviews
Experience View Map
Usability Testing / Card Sorting
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How to understand our Users’ Behavior?
Low Visits
BENEFITS:
Provides qualitative feedback
Helps understand users’ thoughts
ANALYTICS SYMPTOM:
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UX METHOD RECOMMENDED:
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Remote ModeratedResearch
High Bounce Rate
BENEFITS:
Understand participants’ behaviorMeasure the efficiency of the system in helping users accomplish their tasks
ANALYTICS SYMPTOM:
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UX METHOD RECOMMENDED:
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Usability Testings / Interviews
Exit Rate
BENEFITS:
Find out Consumers’ motivations and needs in each step of their journey
ANALYTICS SYMPTOM:
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UX METHOD RECOMMENDED:
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Experience View Map
Low Page Views
BENEFITS:
- Define content hierarchy through the system
- Discover new features
ANALYTICS SYMPTOM:
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UX METHOD RECOMMENDED:
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Card Sorting / Usability Testing
TAKEAWAYS:
How to build the best product?
1. Identify the symptoms on Google Analytics (Based on your business goals)2. Understand your users’
behavior (Interviews, Usability Testing, etc.)3. Apply user feedback
to your product
4. Iterate design_
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Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
ux-team@nearsoft.comEmail us at_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _