Post on 27-Aug-2014
description
What is Hummingbird?
Google’s new algorithm that is designed for
conversational or semantic search. It has
affected more than 90% of searches
worldwide.
Why a new algorithm?
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
To provide better and faster search results
that are human friendly.
Why a new algorithm?
“To make Google understand and answer
your questions more like people do.”
To provide better and faster search results
that are human friendly.
To improve mobile voice search results.
So, are Penguin and Panda dead?
No, although Hummingbird is a new algorithm,
these updates still form a part of it.
How does Hummingbird work?
Combining Google’s search capabilities with the information provided by Knowledge
Graph, it gives background and supporting information by looking at the query as a whole, and not just individual keywords.
Thus, conversational queries have become important in SEO.
What are Conversational Queries?
To get information, people tend to use
conversational queries like
- How to reach Times Square?
- Where do you get the best Italian food in New
York?
Thus, Google can no longer rely only
on keywords while displaying results.
It now takes into account the user’s
purpose or intent while displaying the
search results.
If the user types in – How old is Harry
Styles?
Google displays information from the
Knowledge Graph, informative websites like
Wikipedia and biographies first in the search
results.
Information sourced from Knowledge Graph
If the user types in – What is the website of
SubmitEdge?
Google displays navigational information, that
is, links to the different pages of SubmitEdge.
If the user types in – Where is the nearest
McDonald’s?
Google displays information like the
Restaurant Locator and Locations of
McDonald’s.
What does the New SEO consist of?
On-Page Optimization
Mobile SEO
Social Media
Google+ and Authorship
Keyword Optimization
Link Building
Video Creation and Marketing
On-Page Optimization
Optimize the entire website. Pay special
attention to inner pages. Provide in-depth
information to search engines to help them
work better.
Mobile SEO
Algorithm focuses on conversational search,
and it depends on the way people search on
mobile. Ensure that your site is optimized for
mobile.
Social Media
Social media signals are gaining increasing
importance. Keep updating your profiles with
relevant and shareable content.
Google+ and Authorship
Google+ helps your brand to establish a stronger
online identity and serves up your content for
relevant searches. Setting up authorship for
your blog is crucial for better ranking.
Keyword Optimization
Focus on providing quality content that answers
human queries related to your service. Include
more long tail keywords.
Link Building
Links are still a part of the Hummingbird
algorithm. Create only high quality links as
they act as signals to build the credibility of
your website.
Video Creation and Marketing
Create high quality video content and upload it
on social and video sharing sites.
Implementing these strategies
will help you get the desired
results on Google.