Evolving Digital Landscape and it’s impact on social communications of Brands

Matt Sutton

Mind-blowing advertising performance data

Facebook net income of USD

3b of advertising revenue in

2011 annum

There are 2.7b likes every

single day with many of them for brands and

driven by advertising

Market valuation of

over USD 100b through recent

IPO based largely on advertising opportunity

Social media universe is expanding

Social media usage evolution

6

Brands at the core of the dialogue

7

Moving beyond display

8

Eco-system: The key engagement tool

9

– Awareness – Education – Desire– Seek More– Trial– Transaction– Commitment– Involvement– Recommendation

Key engagement opportunities

UM Wave 6: Social Media Tracker 2012

Key Engagement Opportunities

Awareness : Product launch tweets

Key Engagement Opportunities

Education : How to videos

Key Engagement Opportunities

Desire : Pinterest clipboards

Key Engagement Opportunities

Seek More : Interactive apps

Key Engagement Opportunities

Trial : Coupons

Key Engagement Opportunities

Transaction : eCommerce on Social

Key Engagement Opportunities

Commitment : Fans

Key Engagement Opportunities

Involvement: co-design products

Key Engagement Opportunities

Recommendation: Friends referrals

19

Social as the new Search

Source: FTSE100 Online Audience Report:

20

How do we value engagements?

V

Is E-Commerce the next frontier?

Thank you !Email: matt.sutton@komli.comTwitter: suttonmattLinkedin: Matt Sutton