Post on 21-Jan-2015
description
FLANDERS INSHAPE
BIG DATAvoor de productontwikkeling
1
Maka De Lameillieure@makaDLM
Rol van de gebruiker in innovatie
SELECTOR / DEVELOPER
• User tests • a vs. b; of a, b vs. reference, …
• Focus group
INSPIRATOR / MASS COLLECTOR
• Crowdsourcing – Challenges
• Observational techniques• challenges (www.ceciliaskeuze.be)• Big Data
“House of cards” with Kevin Spacey
Netflix
PARTICIPANT / INTEGRATOR
Co-creation•Tussen bedrijven•Tussen disciplines
– Bv. Project BRIDEE “BRIDGING DESIGN, ENTREPRENEURSHIP en EDUCATION”.
CREATOR / FACILITATOR
An innovation is a USER innovation when the developer expects to benefit by USING it
An innovation is a MANUFACTURER innovation when the developer expects to benefit by SELLING it.
PUBLICATIES / PROJECTEN• Van Meer, R., & Meuleman, T. (2011). De C2B revolutie. • Project “Mass-Customisatie”, Centexbel, Sirris en FIS• BRIDEE, project van Vlerick Leuven Gent Management School, Agentschap Ondernemen, http://www.bridee.org• Verleye, K., & Zeithaml, V. (2011). The co-creation experience from the customer perspective. Frontiers in Service
Conference. Columbus, Ohio.• Venkat Ramaswamy , “The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits”
(2010)• Ind, Fuller, Trevail, “Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands”, (2011)• von Hippel, E. (2005). Democratizing Innovation. Cambridge: MIT Press.• von Hippel, E.; Ogawa, S.; De Jong, J.P.J. (2011). The Age of the Consumer-Innovator. MIT Sloan Management .• Project “SM4UI” KU Leuven en FIS
FLANDERS INSHAPE
BIG DATAvoor de productontwikkeling
15
cxv
ET.SABBELAAN 518500 KORTRIJK
Maka De Lameillieure@makaDLM