ILoveStyle.be - Upgrading your lifestyle experience

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ILoveStyle.be is an online lifestyle magazine, focusing on Belgium and the rest of the world. It's the ideal platform for all kinds of advertising, specifically for lifestyle brands.

Transcript of ILoveStyle.be - Upgrading your lifestyle experience

ILoveStyle.beUpgrading your lifestyle experience

Thursday 20 September 2012

Online lifestyle

magazineFocusing on Belgium and the rest of the world

Thursday 20 September 2012

homescreenThursday 20 September 2012

ILS Lovers, Music and TVThursday 20 September 2012

customized author page

Thursday 20 September 2012

single postThursday 20 September 2012

Facts

Since 2007 (started as MyGoodLife.be)

Part of AGX since 2008

HQ Ghent Belgium

www.ilovestyle.be

2 full-time Chiefs, 15 Awesome Sidechicks

Thursday 20 September 2012

Target Group

20-45 old busy, curious men and women eager to know what’s trending. Open to read, hear, feel and live lifestyle.

Thursday 20 September 2012

ChiefsTom Verschuere aka TommyStarSurfer

Creator of ILoveStyle.be, New Media Strategist, founder of Contagency.com, strategic mastermind, Nike evangelist

Kenny Vermeulen aka Nonunsenses

Captain Awesome leading Awesome Sidechicks, Creative Technologist, co-founder of Contagency.com, creative mastermind, Spongebob evangelist

Thursday 20 September 2012

Awesome Sidechicks

Group started since 01/07/12

15 motivated, experienced, young contributors with each their own interests

15 Brand ambassadors of ILS

15 AWESOME SIDECHICKS

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TopicsEverything lifestyle: fashion, design, eco, health&beauty, shopping, travel, food&drinks, music, events, art, marketing, entertainment, media&technology

Every experience:Events reports, press releases, trends, opinions, product & service launches, previews & reviews, behind-the-scenes, interviews

Thursday 20 September 2012

Social

Facebook 3000 FB fans - Average Engagement Rate over 6 months* 22,3%

Twitter +1000 followers

YouTube +300 000 views

Foursquare 3000 followers

Pinterest 20 active boards

*last updated 01/08/12Thursday 20 September 2012

Advertise*

Bannering

Sponsored blogposts

Contest & Sampling

E-mailing

Consultancy

*For prices mail to pr@ilovestyle.beThursday 20 September 2012

Bannering

Skyscraper at homescreen and detailpage

Square at homescreen

ILS Lovers

Thursday 20 September 2012

square bannerThursday 20 September 2012

skyscraper homepage

Thursday 20 September 2012

skyscraper single post

Thursday 20 September 2012

ILS LoversThursday 20 September 2012

Sponsored blogposts

Payed posts in which we present your product in a creative way

Our SEO-skills assure your post gets seen

Spread via Twitter, Fb, G+, LinkedIn,...

Effective way to reach your audience

Thursday 20 September 2012

Contests & Sampling

- Social contests with limited winners

- Sampling to well-selected group of influentials

- Mass-sampling to ILoveStyle.be database

Thursday 20 September 2012

E-mail

E-mail sent to a database of 90 000 contacts obtained throughout the years

Follow-up e-mail based on click behavior

Thursday 20 September 2012

e-mail sent to announce new ILS

Thursday 20 September 2012

e-mail sent to announce new ILS

Thursday 20 September 2012

advertising in e-mail to database

Thursday 20 September 2012

ConsultancyConsultancy through Contagency.com

‘Creators of Contaminating Communication Concepts’

Services:Consultancy

Concepts

Coaching

Contamination

MORE INFO AT WWW.CONTAGENCY.COM

Thursday 20 September 2012

Case Study - G-Star

“ILoveStyle.be wins international social media contest G-Star – New York Fashion Week!”

Thursday 20 September 2012

Case Study - G-Star

interesting case facts:200.000 unique visitors on action site during action periodUnique visitors at g-star.com up with 35% G-Star Facebook fans up with 14% 29% of all action page visitors came through Facebook 

more on this case study at: ILoveStyle.beThursday 20 September 2012

Case Study - Club Med

We were granted 2 weeks at Club Med Sinai Bay by Club Med itself

In exchange we created a vanity url: www.ilovestyle.be/clubmed on which we posted updates each obtaining 1000 unique visitors.

Besides the website we shared our experience through Facebook, Instagram and Twitter creating over 50 000 brand impressions

Thursday 20 September 2012

Case Study - Club Med

Thursday 20 September 2012

ContactILoveStyle.be – AGXVijfwindgatenstraat 21 E9000 Gent – Belgiummail pr(at)ilovestyle.beTel : +32 (0)9 321 72 80Fax : + 32 (0)9 321 72 85

Tom Verschuere a.k.a. Tommy StarSurferConcept Directortwitter @TommyStarSurfer mail tom@ilovestyle.be call +32 478 788390

Kenny Vermeulen a.k.a. Nonunsense Captain Awesometwitter @Nonunsensesmail kenny@ilovestyle.becall +32 471 777727

Benoit DubrulleOwnercall +32 9 321 72 80

Thursday 20 September 2012