Post on 26-May-2015
description
E T H N O G RA P H I C R E S E A RC H
IKEA TO GO
METHODOLOGY
• Walk around
• Photo’s
• Interview
IKEA
• Communication
• Interior
• Service
CUSTOMER PROFILE
• Type of people
• Male vs. female
CUSTOMER BEHAVIOR
• Day-out
• Shopping vs pleasure
IKEA TO GO?
• Strong points of normal Ikea
• Opportunities Ikea to go
• Hema to go?