iJoyInternational 2021BRINGING JOY TO PARTNERS

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VIDEO INDUSTRY TRENDS- SOUTHEAST ASIA

March 2021

Private & confidential

STATE OF THE SEA VIDEO LANDSCAPE: TODAY & THE FUTURE

2015 2020 2025

36%

38%

26%

51%47%

2%

31%

31%

38%

Free-to-Air Revenue Pay-TV Revenue Online Video Revenue

US$8 bil. US$8 bil. US$11 bil.

Note: Southeast Asia includes Indonesia, Malaysia, Philippines, Singapore, Thailand & VietnamSource: Media Partners Asia

4

5

34

3.3

3.12.9

0.17

1

21

2

0.0

2.0

4.0

6.0

8.0

10.0

12.0

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Rev

enu

e (U

S$ b

il.)

TV Advertising TV Subscription AVOD

WHAT HAS GROWN? WHAT DRIVES FUTURE GROWTH?

CAGR (2020-25)

Overall 6%

SVOD: 24%

AVOD: 16%

TV Subscription:

-1%

TV Advertising:

3%

CAGR (2015-20)

Overall -0.3%

SVOD: 106%

AVOD: 42%

TV Subscription:

-2%

TV Advertising:

-6%

8.1

10.8

Total Revenue (US$ bil.)

Source: Media Partners Asia

9.0

8.2

5

23% 32%

11%5%

7% 4%47%

69%99%

89%

49%

100% 100%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Indonesia Philippines Thailand Vietnam Malaysia Singapore

SHARE OF INCREMENTAL REVENUE SHIFTING TO DIGITAL ACROSS SEA

Southeast Asia Incremental Revenue:

US$2.7 bil.(2020-2025)

Digital89%

Pay-TV-4%

Free To Air15%

Source: Media Partners Asia 6

22%31% 9%

Share of SEA Incremental Revenue (%)

20% 6%12%

TELEVISION STARTS GIVING WAY TO ONLINE VIDEO

7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2020 2025 2020 2025 2020 2025 2020 2025 2020 2025 2020 2025

Indonesia Malaysia Philippines Singapore Thailand Vietnam

TV Advertising TV Subscription AVOD SVOD

2.0

Total Revenue (US$ bil.)

Source: Media Partners Asia

2.9 1.2 1.5 1.0 1.6 0.7 0.9 1.6 2.2 1.5 1.9

COVID LOCKDOWNS ACCELERATED GROWTH OF STREAMING MINUTES IN Q2 2020

8

Weekly Minutes Streamed in SEA (2020)

Source: AMPD Research (Media Partners Asia)

0

100

200

300

400

500

600

700

800

0

2

4

6

8

10

12

Wk

1W

k 2

Wk

3W

k 4

Wk

5W

k 6

Wk

7W

k 8

Wk

9W

k 1

0W

k 1

1W

k 1

2W

k 1

3W

k 1

4W

k 1

5W

k 1

6W

k 1

7

Wk

18

Wk

19

Wk

20

Wk

21

Wk

22

Wk

23

Wk

24

Wk

25

Wk

26

Wk

27

Wk

28

Wk

29

Wk

30

Wk

31

Wk

32

Wk

33

Wk

34

Wk

35

Wk

36

Wk

37

Wk

38

Wk

39

Wk

40

Wk

41

Wk

42

Wk

43

Wk

44

Wk

45

Wk

46

Wk

47

Wk

48

Wk

49

Wk

50

Wk

51

Wk

52

Wk

53

Stre

amin

g M

inu

tes

(mil.

) –

Sin

gap

ore

On

ly

Stre

amin

g M

ins

(bil.

)

Indonesia Thailand Philippines Singapore

Q1: 5.7

SEA Avg Minutes Streamed per Week (bil.)

Q2: 10.5 Q3: 10.6 Q4: 14.1

ASIAN CONTENT DOMINATES VIEWERSHIP

9

Share Of Streaming Minutes By Content Origin (2020)

Source: AMPD Research (Media Partners Asia)

Platforms measured include:- Indonesia: Amazon Prime Video, Disney+ Hotstar, iflix, iQIYI, Netflix, Vidio, Vision+, Viu, WeTV- Thailand: iflix, iQIYI, Line TV, Netflix, True ID, Viu, WeTV- Singapore: Amazon Prime Video, iQIYI, Netflix, Viu, WeTV- Philippines: Amazon Prime Video, iflix, iQIYI, Netflix, Viu, WeTV

37%

22%

38% 30%

10%

11%

15%12%

18%

38%

2% 5%

5%10%

8%1%

30%26%

35%36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Indonesia Thailand Singapore Philippines

South Korea Japan Local Chinese Others

LOCAL CONTENT INVESTMENT EXPECTED TO DOUBLE OVER NEXT 5 YEARS

0

200

400

600

800

1000

1200

1400

1600

2017 2018 2019 2020 2021 2022 2023 2024 2025

Co

nte

nt

Inve

stm

en

t (U

S$ m

il.)

SEA Online Video Content Investment

10Source: Media Partners Asia

IQIYI SHOWS YOU NEED TO WATCH IN 2021

21+IQIYI SHOWS YOU NEED TO WATCH IN 2021

NE

XT

GE

N V

AR

IET

Y

SH

OW

S

Youth With You 3Watch teaser

To The Top Rap of China 2021

The Ideal City

C D

RA

MA

Age Troops

The Ferryman: Legends of Nanyang

Go Go Squid 2: Dt. Appledog's Time

Danger Zone

Luo Yang

Yu Zhao Ling

Rainless in a Godless Land

K C

ON

TE

NT

My Roommate is a Gumiho

Times L.U.C.A Josee

She Would Never Know

Jirisan

LOC

AL

CO

NT

EN

T

Cukup Derita Itu 7 Hari Mencintaiku 3

3 Brothers: Life After Marriage

Wan Thong Pentor 2021

Thai Series

Malay Dramas

Aku Yang Kay Gelar Isteri

JAP

AN

ES

E A

NIM

E

Jujutsu /Kaisen Dr. Stone Black Clover

Attack on TitanThat Time I Got Reincarnated as a Slime

One Piece Haikyu!!

Xiao Gui

CURRENT TOP ARTISTE LIBRARY

XIAO GUI

宠爱娱乐UNI-ICONENTERTAINMENT

iQIY

I’s L

on

gst

an

din

g

Pa

rtn

er From China to Singapore,

G.H.Y and iQIYI have jointly launched many successful projects.

Dance of the Sky EmpireThe Ferryman: Legends of Nanyang

“The Ferryman” Series

The Legend of the Condor Heroes

I Come From Beijing: Tibetan Mani Stone Pile

in Autumn

The Little Nyonya

REGIONAL TALENT AGENCYiQIYI cements regional expansion by partnering with G.H.Y Culture and

Media to nurture young talents

iQIYI will provide young Southeast Asian talents.

The platform and access to one of the biggest entertainment

markets in the world.

Recruitment Training

Development Next Southeast Asian Idol

UN

I-IC

ON

E

NT

ER

TA

INM

EN

T宠爱娱乐

Uni-icon Entertainment

uni – Unity in short and signifies togetherness

icon – A character whose exposure in popular culture is regarded as constituting a defining characteristic of a given era and signifies the gathering of our idols 有你宠爱、放肆成长

Take after the word ‘Unicorn’ someone amazing who is simply a very rare find. 以梦为马、想象无限大

UN

I-IC

ON

E

NT

ER

TA

INM

EN

T