WE ARE NOT A WEBSITE

Next Level Sales Conference

July 14, 2010

40%bigger audience

www.com is not the only platform…

soon, it won’t even be the biggest

why?

content travels

top-level domains for sale: dot-anything

so many screens!

social might beat search

Source: “The Mobile Internet Report.” Morgan Stanley: October 2009

http://socialnomics.com

Share of time spent online

Percent of minutes, worldwide

Social is the new black

Source: Morgan Stanley, News Corp

Mobile is the new black

Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in Non-Premium Advertising.” May 4, 2009

6

Non-Premium

Premium

Worldwide display impression forecastBillions of impressions

Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in Non-Premium Advertising.” May 4, 2009

2009 2010E

14,225

16,473

18,903

2011E 2012E

21,411

2013E

24,023

+69%

So many pixels…

Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study

Share of all Internet users

84%

16%

2007

68%Non clickers

Clickers 24%

2009

Clicking: so 2007

60%JPEG/GIF

40%Rich Media

So we are escalating…

Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study

US online display ad impression share

May 2010 (% of total)

as the amount of digital real estate

explodes, digital “place” loses its value

that is already happening to the pixel,

and will happen to the URL…

Townsend 75309

TOwnsend 7-5309

TO7-5309

867-5309

(212) 867-5309

+1 (212) 867-5309

“I’ve just talked to his lawyer and he’s agreeable –

you get the Hamptons and he keeps 212.”

telephone prefix : 1960

“hit” or “eyeballs” : 2000

website : 2010

we are not selling pixels

we are selling a brand

we are selling access

we are selling influence

We are not a website

remember: our product is influence

how do we help our clients use it?

use the internet

what new thing will you try today?