IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To...

Transcript of IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To...

IF THE MUSIC FITS, WEAR IT

BANGTV MERCHANDISING STRATEGY [Retail Orientation]

• Lifestyle Approach To Multiple Product Assortments For Each Celebrity.

• Tiered Brands By Retail [B&M / Digital] Venue.

• Utilize Television To Market /Define/Expand Brand Images Then Flows All Digital Mediums

• Curate Good / Better / Best and Luxury Assortments By Specific Retail Venue.

• Assortments Differentiated By Retail Venue – By Category & Artwork / Designs.

• Pricing Tiers Denoted by Specific Retail Venue.

• Capitalize On Opportunity For Improved Pricing With Each Celebrity Brand.

• Create Exclusive Products & Exclusive Product Configurations For Each Retail Opportunity.

• Create Excitement With Limited Edition Products + one-of-a –kind Autographed Memorabilia.

• “BANG BUNDLES” - Bundle Products To improve Price Points That Create Fan Excitement.

• Offer Entire Breadth Of Assortment On BANG Digital Platforms [BANGNET/BANGMOB/BANGFAN]

• Test New Product Categories As Necessary [BANGNET] Before BANGTV

• Utilize Packaging To Build Brands For Direct-To-Consumer Purchases.

• Utilize Packaging As A Silent Sales Person Within Retail That Also Defines The Celebrity Brand.

• Regionalize Assortments Within Retail To Capitalize + Grow Fan Base.

BANGTV MERCHANDISING STRATEGY [Digital Orientation]

BANGTV• Exclusive Marketing Position

• Drive New + Expanded Exposure for Celebrity• High Profile Brand Builder

• Key Assortment Driver [New Products]• Expands Celebrity Commerce Products Sells + Offerings

BANG EXP [B&M]• Significant + Continuous Unit Driver

• Multiple Channel Access For Fans to Discover • Expanded Opportunity That Greatly Increase Product Sales

BANGNET/BANGFAN/BANGMOB • Enormous Brand builder

• Delivers 1st Complete Product Assortment Opportunity• Creates 1st Product Test Opportunity

• New + Dedicated 24/7 Exposure for Each Celebrity• Uplifts/Enhances/Encourages Much More Product Sales

RIH

ANN

A

RIH

ANN

A

BANGTV

RIH

ANN

A

BANGTV

RIH

ANN

A

BANGTV

RIH

ANN

A

BANGTV

RIH

ANN

A

BANGTV

http://www.totes-isotoner.com/category/id/100371.do

http://www.totes-isotoner.com/product/rain+products/rihanna+/rihanna+umbrellas/rihanna+sparkle+slender+umbrellas.do?sortby=ourPicks

http://www.totes-isotoner.com/product/rain+products/rihanna+/rihanna+umbrellas/rihanna+auto+open+close+sparkle+slender+umbrellas.do?sortby=ourPicks

http://www.totes-isotoner.com/product/rain+products/rihanna+/rihanna+umbrellas/rihanna+auto+open+satin+stick+umbrellas.do?sortby=ourPicks

http://www.totes-isotoner.com/product/rain+products/rihanna+/rihanna+umbrellas/rihanna+two+color+fashion+stick+umbrellas.do?sortby=ourPicks

http://www.horchow.com/store/catalog/prod.jhtml?itemId=cprod46810062&parentId=cat000045&masterId=cat000043&index=0&cmCat=cat000000cat000025cat000043cat000045

http://images.jr.com/productimages/ACT95735.PNG?CELL=380,380&QLT=67&FTR=3&BGCOLOR=FFFFFF&CVT=jpeg

DAUGHTRY

DAUGHTRYBANGTV

DAUGHTRYBANG TV/SPECIALTY

http://www.emoda.com/itembydesigner.asp?prodid=132490&category=BLAK%20PRINCE&subcat=&DID=973&ordern=

http://daughtry.shop.bravadousa.com/Dept.aspx?cp=13195_13244

http://www.tribalhollywood.com/Detail.bok?no=36&cat=Bracelets+&+Leather+Cuffs:Mens+Leather+Cuff+Bracelets

http://www.bikersden.com/shop/shopexd.asp?id=756

http://us.st12.yimg.com/us.st.yimg.com/I/solissf_2044_67513132

http://daughtry.shop.bravadousa.com/Product.aspx?cp=13195_13241&pc=BGCHD101

DAUGHTRYWALMART

http://store.soliscompany.com/soluxstrucol7.html

http://daughtry.shop.bravadousa.com/Product.aspx?cp=13195_15012&pc=BGAPD102

http://daughtry.shop.bravadousa.com/Product.aspx?cp=13195_15012&pc=BGAPD103

http://daughtry.shop.bravadousa.com/Product.aspx?cp=13195_13413&pc=BGCDD102

WALMART

DAUGHTRY

BANG BUNDLE

CD KEY CHAIN T-SHIRT

POSTER HAT LOGO BUTTONS

http://store.soliscompany.com/so14blleplme.html

http://store.soliscompany.com/sofijelucrbe.html

http://daughtry.shop.bravadousa.com/Product.aspx?cp=13195_13244&pc=BGAMD103

http://daughtry.shop.bravadousa.com/Product.aspx?cp=13195_13413&pc=BGCDD102

LinkinparkLINKINPARK

BANGTV

LinkinparkLINKINPARK

BANGTV

LINKINPARKLinkinpark

BANGTV

BANGTV/SPECIALTY

http://store.soliscompany.com/biaddetitrbe.html

http://store.soliscompany.com/biadcecrblle.html

http://store.soliscompany.com/soluxstrucol7.html

http://store.soliscompany.com/so21blleplme1.html

http://store.soliscompany.com/so21baleplme.html

http://store.soliscompany.com/sosuselesoey.html

http://store.soliscompany.com/sosucomeshsu.html

http://store.soliscompany.com/afacdustbein.html

http://store.soliscompany.com/solis10.html

http://store.soliscompany.com/so14blleplme.html

http://store.soliscompany.com/sofijelucrbe.html

BANGTV/SPECIALTY

LINKINPARKLinkinparkWALMART

NICKLEBACKNICKLEBACKNICKLEBACKnICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNICKLEBACKNI

http://www.nickelback.com/

NIC

KLE

BA

CK

BANGTV

NIC

KLE

BA

CK

BANGTV

NIC

KLE

BA

CK

BANGTV

NIC

KLE

BA

CK

BANGTV/SPECIALTY

http://store.soliscompany.com/afredlapabot.html

http://store.soliscompany.com/zavclmeskhos.html

http://store.soliscompany.com/soluxshdevee.html

http://store.soliscompany.com/drclmeearizi.html

http://us.st12.yimg.com/us.st.yimg.com/I/solissf_2045_262256711

http://store.soliscompany.com/jetlagclroca.html

http://store.soliscompany.com/rvharvvachha.html

NIC

KLE

BA

CK

WALMART

http://www.fanfire.com/cgi-bin/WebObjects/fanfire.woa/wa/product?sourceCode=FANWEB&sku=CAUCD002

http://www.fanfire.com/cgi-bin/WebObjects/fanfire.woa/wa/product?sourceCode=FANWEB&sku=CAU43003

http://www.amazon.com/gp/product/images/B001D4UDBI/sr=8-2/qid=1238783796/ref=dp_image_0?ie=UTF8&n=1055398&s=home-garden&qid=1238783796&sr=8-2

http://www.printglobe.com/Products/ProdDetail~productid~13080~_plist~7_3302_10582_16047.asp

http://shop.nordstrom.com/S/3011499/0~2376777~2374609~2374623~2374685?mediumthumbnail=Y&origin=category&searchtype=&pbo=2374685&P=6

Carrie Underwood

Carrie Underwood BANGTV

Carrie Underwood

BANGTV

http://www.jimmychoo.com/pws/ProductDetails.ice?ProductID=68083

Carrie Underwood

BANGTV

DENIM

http://www.emoda.com/itembydesigner.asp?prodid=122086&category=575%20DENIM&subcat=&DID=678&ordern=

Nordstrom’s

Carrie Underwood

Nordstrom’s

Carrie Underwood

BANG TV/SPECIALTY STORES

http://www1.macys.com/catalog/product/index.ognc?ID=377868&CategoryID=31873

WALMART

Carrie Underwood

WALMART

Bandana Key chain

Hat

Poster

CD T-Shirt

BANGTV BUNDLE

http://media.fanfire.com/images/product/large/CAU/CAU39777.jpg

Macy’s

Scarf Key chain Tote

Poster CD T-Shirt

BANGTV BUNDLE

http://www.amazon.com/gp/product/images/B001D4UDBI/sr=8-2/qid=1238783796/ref=dp_image_0?ie=UTF8&n=1055398&s=home-garden&qid=1238783796&sr=8-2

http://www.printglobe.com/Products/ProdDetail~productid~13080~_plist~7_3302_10582_16047.asp

Keith Urban

Keith UrbanBANGTV

http://store.soliscompany.com/apthatcowobu9.html

http://store.soliscompany.com/apthclmeguls.html

http://www.fanpix.net/photo/gallery/keith-urban-picture-gallery-3.htm

Keith Urban

BANGTV

http://store.soliscompany.com/apthatcolosl1.html

http://store.soliscompany.com/apthclatcoki.html

Keith Urban BANGTV

http://www.emoda.com/itembydesigner.asp?prodid=131951&category=1921%20JEANS&subcat=&DID=376&ordern=

http://www.emoda.com/itembydesigner.asp?prodid=131764&category=ANTIK%20DENIM&subcat=&DID=369&ordern=

http://www.emoda.com/itembydesigner.asp?prodid=133710&category=DYLAN%20GEORGE&subcat=&DID=904&ordern=

Sheet Music

Concert DVDs

Downloads

Tickets

Keith Urban

http://www.sheetmusicplus.com/store/smp_detail.html?item=6725440&cart=3448108917533087&cm_re=289.1.4-_-Results+Item-_-Image+Thumbnail

http://www.amazon.com/gp/product/images/B001VSZ7RQ/ref=dp_image_0?ie=UTF8&n=163856011&s=dmusic

http://www.coasttocoasttickets.com/buy/keithurban_tickets.htm

Autographed Memorabilia

Keith Urban

McGraw

TIM

http://www.starpulse.com/Music/McGraw,_Tim/gallery/P40295p41901l6sv4/

BANGTV

http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod78690003&parentId=cat13130766&masterId=cat13140748&index=3&cmCat=cat000000cat000470cat14120827cat13140748cat13130766

http://www.starpulse.com/Music/McGraw,_Tim/gallery/P40295p23553axdrb/

BANGTV

http://www.celebwelove.com/Tim_McGraw/pics/pic1.html

http://store.soliscompany.com/apthatcowobu11.html

http://store.soliscompany.com/apthatconabu.html

TIM

McGraw

BANGTV

McGraw

TIM

BANGTV

TIM

BANGTV

McGraw

Jonas Brothers Rolling Stones

Aerosmith Kanye West

Barbra Streisand

James Taylor

Autographed Memorabilia

Kenny Chesney

http://www.autographstore.com/auction/charity_contents.php?show=topTen&page=5

http://www.autographstore.com/auction/charity_contents.php?show=topTen&page=8

http://www.cmarket.com/auction/item/Item.action?_sourcePage=/item/browseImage.jsp&id=82850541

http://www.goantiques.com/scripts/images,id,1946586.html

/Tim McGraw Sean Jean Jennifer Lopez Brittney Spears

Christina AguileraCelina Dion Gwen Stefani Jessica Simpson

BANGTV FRAGRANCES

http://www.ultrafragrances.com/Fantasy-by-Britney-Spears-Perfume-for-Women-p-16392.html

http://www.ultrafragrances.com/Celine-Dion-by-Celine-Dion-Perfume-for-Women-p-17532.html

http://www.ultrafragrances.com/Inspire-by-Christina-Aguilera-Perfume-for-Women-p-18602.html

http://www.ultrafragrances.com/L-L.A.M.B.-by-Gwen-Stefani-Perfume-for-Women-p-17265.html

http://www.ultrafragrances.com/Live-by-Jennifer-Lopez-Perfume-for-Women-p-16989.html

http://www.ultrafragrances.com/Fancy-by-Jessica-Simpson-Perfume-for-Women-p-18601.html

Trisha Yearwood

Cook

book

BANGTV TABLETOP

Celebrity Endorsed Products

Nin

tend

o D

Si

Beyonce

METALLICA

http://images.jr.com/productimages/ACT95735.PNG?CELL=380,380&QLT=67&FTR=3&BGCOLOR=FFFFFF&CVT=jpeg

Justin Timberlake

Fender

John Mayer Series

http://www.musiciansfriend.com/document?cpd=0OEY&doc_id=99371&base_pid=515036&index=1

IF THE MUSIC FITS, WEAR IT

IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To...

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Transcript of IF THE MUSIC FITS, WEAR IT. BANGTV MERCHANDISING STRATEGY [Retail Orientation] Lifestyle Approach To...

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